Cause Marketing Night 2010 – Come Drink for a Cause!
The 2010 Public Service Committee has selected their annual partners… The Seany Foundation and S.A.F.E. That’s right, this year we selected two organizations to receive help from Ad 2 SD and its great members. Come Drink for a Cause, celebrate the kick off for Ad 2’s 2010 Public Service campaigns, and mingle with Ad 2 and these great organizations! Make sure to get raffle tickets for your chance at some great prizes! All proceeds from admission and raffle sales will benefit these two Public Service campaigns. Read more on Seany Foundation, S.A.F.E., and Ad 2 SD Public Service here.
There’s a new feature on Facebook called “Places,” that allows you to share your location with your friends by checking-in at a location. You can even tag friends that are with you which frankly, is what I like most about this feature. Like other location-based platforms, you can see if your friends have checked in nearby – that’s happened to me on several occasions when checking in on Foursquare.
However, unlike Foursquare, Facebook Places doesn’t let you become the Mayor of a location which is really what I think makes Foursquare fun from a user’s perspective. You can win badges, oust the current Mayor, and if you’re lucky…take advantage of customer exclusive rewards like becoming the Mayor of your local Starbucks and getting a discount on your next cup of coffee.
I wonder what the future plans are for Facebook Places…Will it integrate with Facebook’s business pages? What’s their strategy against competitors like Foursquare and Yelp? I guess time will only tell.
Being a social media enthusiast, I like to consume everything that’s social media related - books, reviews, beta sites, apps…and yes - even movies. That’s why when I first saw the trailer for The Social Network, I knew I was going to watch it. With more than 500 million active users, who wouldn’t be interested to watch how Facebook and the key players came to be on the big screen?
So Friday night last week, I did just that. My friends and I bought our tickets and braced ourselves for the movie that helped define Gen Y. Did I have any expectations? No, not really. I knew going in that the movie was fiction and loosely based on any hard facts but just like Facebook itself…it sucks you right in.
My favorite part of the movie was when Zuckerberg called out the fact that people go on social networks not because of profiles but to find out who’s dating who. Loved it.
Overall it was a great movie and like I mentioned earlier, I really didn’t have any expectations and with that mindset, I was pretty pleased.
Now it’s time to read the reviews to see what other people thought. Have you seen it yet? If yes, what did you think?
Marketing via New Media and HeyStephanie Meet Again
In an effort to stay abreast of trends in the social media landscape, I enrolled in the Marketing via New Media course through UCSD Extension which is taught by Becky Carroll, author of the CustomersRock.net. The objective of the online course is to “examine interactive marketing opportunities beyond websites, including blogs, vlogs (video blogs), forums, e-mail campaigns, social networking, communities, podcasts, mobile computing, and even virtual reality.” For individuals whose day to day activities are usually fast-paced, this is a great way to learn and embrace the new marketing opportunities within social media on their own time.
I first heard of the new media marketing course in 2008 when the company I was working for at the time, Brickfish®, was invited by Becky Carroll and her students to speak. We presented what Brickfish was and how companies could use our platform to launch a social media advertising campaign. In fact, I blogged about my first encounter with Becky’s class which you can view here: Marketing via New Media Meets Brickfish.
Since 2008, I’ve always wanted to enroll but there was always an obstacle (i.e. work life balance, other extracurricular commitments, etc.) that prevented me from doing so. Now that I’ve finally enrolled in the class and I’m definitely looking forward to what the course has to offer as well as meeting other students in the class that are as passionate about social media as I am. I’ll keep you posted on how it goes.