Leila Singleton
Hands-on art director + award-winning designer who writes.
- Location
- San Francisco Bay Area
- Industry
- Graphic Design
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Leila Singleton's Overview
- Current
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- Hands-on Art Director and Senior Designer at The Whole Package (Self-employed)
- Past
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- Manager, Design Services at San Francisco Travel Association
- Freelance Graphic Designer at The Whole Package (Self-employed)
- Art Director at MMG Worldwide
- Art Director at Kelly Rizley Advertising PR, Inc.
- Summer Graphic Design & Public Relations Intern at Fort Collins Utilities
- Education
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- Savannah College of Art and Design
- Poudre High School
- Lincoln Junior High School
- Recommendations
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10 people have recommended Leila
- Connections
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253 connections
- Websites
Leila Singleton's Summary
Leila Singleton is an award-winning graphic designer, fine artist and writer based in San Francisco, California. Her artwork appears in over half a dozen books and has been exhibited in such diverse locations as Times Square and Kharkov, Ukraine.
Specialties
Design solutions that consider business and communication strategies in tandem with opportunities for creative innovation.
Leila Singleton's Education
Savannah College of Art and Design
Bachelor of Fine Arts, Graphic Design
Grade: with summa cum laude honors
- Outstanding Achievement in Graphic Design Award
- Top-ten rank, AIGA Jacksonville Portfolio Review, two years in a row out of 140 portfolios
- Recipient of eight institutional and non-institutional scholarships for artistic and academic achievement
Poudre High School
Diploma with Arts + Humanities endorsement
Grade: valedictorian
Working on the school newspaper and literary magazine made me change my mind about pursuing a degree in painting — I fell in love with graphic design and art direction.
Lincoln Junior High School
This is where, in the art classes of the incomparable Joe McHugh, I decided I wanted to be an artist for a living.
Leila Singleton's Experience
Hands-on Art Director and Senior Designer
The Whole Package (Self-employed)
Self-Employed; Myself Only; Graphic Design industry
2012 – Present (1 year) San Francisco Bay Area
Freelance print and digital design for clients representing an array of industries, such as Stern Grove Festival Association and Prosper.com.
Manager, Design Services
San Francisco Travel Association
Nonprofit; 51-200 employees; Leisure, Travel & Tourism industry
2010 – 2012 (2 years) San Francisco Bay Area
Built in-house design division of nonprofit promoting a top international destination. Expanded a logo and two fonts into a full-fledged brand look. Recognized with two American Inhouse Design Awards.
MAJOR PROJECTS
• 33-deliverables-strong campaign for Dine About Town consumer program.
• Year-long, B2B “San Francisco Has Never Looked More Golden” campaign including invitations, HTML emails, booklets, client gifts, sell sheets and more.
• “SF Snapshot” brochure for convention clients.
Additionally, managed outside vendors to ensure consistent look/voice and tended to daily needs of 80+ colleagues.
Freelance Graphic Designer
The Whole Package (Self-employed)
Self-Employed; Myself Only; Graphic Design industry
1998 – 2010 (12 years) San Francisco Bay Area
Intermittent (’98–’07) to full-time (’07–’10) work on projects including print, web design, logos and illustration. Freelance work featured in Big Book of Logos 5, Business Cards 1: Bright Ideas from Around the World, Logos 2: Bright Ideas in Logo Design from Around the World, and Design DNA: Logos.
Art Director
MMG Worldwide
Privately Held; 51-200 employees; Marketing and Advertising industry
2006 – 2007 (1 year)
Worked in Colorado office of agency that markets top travel, hospitality and entertainment brands. Brainstormed with Kansas City team on their winning pitch to the Colorado Tourism Office. Extensive work, Colorado heritage tourism — proposal writing, research, logo and website comps.
Art Director
Kelly Rizley Advertising PR, Inc.
2003 – 2007 (4 years) Fort Collins, Colorado Area
Hands-on print, digital design.
MAJOR PROJECTS
• Development of 30+ touchscreen kiosks for Wyoming Travel & Tourism — wrote winning pitch, designed interface, led web team.
• Redesign of Visit Cheyenne’s 20-page visitor’s guide + design of two new brochures to create family of guides.
• Recruitment materials for Laramie County Community College, including statewide print campaign, interactive CD-ROM.
OTHER CLIENTS: Wells Fargo, Frontier Oil (now HollyFrontier Corporation), Wyoming Department of Health, United Way of Laramie County.
Summer Graphic Design & Public Relations Intern
Fort Collins Utilities
Government Agency; 1001-5000 employees; Government Administration industry
May 1999 – August 2000 (1 year 4 months)
In-house intern for municipal government agency. Helped marketing team catch up on backlogged projects, took reins on new ones: displays, logos, pamphlets, booklets, t-shirts, ads. Illustration, copywriting. Updated marketing logs, databases.
Leila Singleton's Publications
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Get Review-Ready: Maximize Your Portfolio Review Experience
- American Institute of Graphic Arts San Francisco
- April 26, 2012
Authors: Leila SingletonAimed at graphic design students in their junior and senior years of college, this article arms reviewees with tips for success and growth in a review setting. © 2011, Leila Singleton.
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Design User or Thinker? Beyond Junior Designers and Creative Directors
- American Institute of Graphic Arts San Francisco
- May 11, 2009
Authors: Leila SingletonAre you a Design User or a Design Thinker? This article explains the User/Thinker concept, the challenge of applying it, and how it can push us to become more impactful designers.
Leila Singleton's Additional Information
- Websites:
- Interests:
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Design writing, typography, digital photography, writing (but not reading) poetry, Tuvan throat singing, Scrabble, making my own butter
- Groups and Associations:
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- Honors and Awards:
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08-12 : Design work published in over half a dozen books:
- 1000 Handmade Greetings
- Basic Logos
- Big Book of Green Design
- Big Book of Logos 5
- Business Cards 1: Bright Ideas from Around the World
- Design DNA: Logos
- Green Graphics
- Logos 2: Bright Ideas in Logo Design from Around the World
- My Own Business Card #2
- Really Good Logos Explained
12 : Recipient of two GDUSA American Inhouse Design Awards
09, 12 : "Get Review-Ready: Maximize Your Portfolio Review Experience" and "Design User or Thinker?" articles published on AIGA San Francisco site
09 : Exhibited in 4th Block VII International Triennial of Eco-Poster, Kharkov, Ukraine
07 : Exhibited in Graphic Responses, digital satellite of 15th Colorado International Invitational Poster Exhibition
06 : Banner design hung in Times Square, NYC, for AIGA’s Urban Forest Project
05, 06, 07 : Invited to present, review portfolios at Colorado State University
Leila Singleton's Skills & Expertise
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