The Weather Channel is a 24-hour, 7 day television network devoted entirely to weather.
First broadcast in 1982 to a national audience of only 2.5 million homes, the Atlanta-based network is now seen in over 63 million cable households. At any given moment throughout the day, more than 130,000 homes are watching The Weather Channel. Watch our first broadcast!
Each day The Weather Channel broadcasts local forecasts for more than 4000 National Weather Service zones across the country. However, regional and national forecasts are only part of The Weather Channel's programming. The network also offers special interest forecasts targeted to viewers with specific weather needs including general aviation pilots, business travelers, skiers, frequent flyers, gardeners, private craft sailors and cross country drivers.
Documentary programs from The Weather Channel explore environmental issues such as the greenhouse effect, the psychological impact of natural disasters, the world water supply and other climatological and meteorological issues.
The immediate real-time relay of severe weather watches and warnings is the most vital service provided by The Weather Channel. Information from the National Weather service is delivered to the network through complex satellite and computer links, allowing The Weather Channel to broadcast this urgent information to viewers' homes as quickly as possible. The Weather Channel recently added capabilities to monitor daily earthquake updates, local emergency warnings and other technology-driven information services to better serve their viewers.
What's Behind The Weather Channel, Television's Most Technologically Advanced Network?
The Weather Channel employs more than 65 fulltime meteorologists and maintains millions of dollars of specialized equipment to produce local forecasts and reports for the entire nation. While the network uses raw data gathered from The National Weather Service and other sources, TWC meteorologists conduct their own analyses to produce the weather forecasts.
A unique system patented by The Weather Channel named The Weather STAR (Satellite Transponder Addressable Receiver) allows the transmission of hundreds of customized weather forecasts simultaneously. As the network broadcasts a signal via satellite, custom equipment at each cable location decodes the transmission, extracting the appropriate forecast for viewers in that specific geography. Many cable systems are equipped with second generation STARs, allowing the presentation of weather forecasts using icons, graphics and time-lapsed views of local radar.
The Weather Channel is constantly exploring new technologies to deliver more accurate and informative weather information and looks forward to continuously improving our offering of weather products.
While every reasonable effort has been made to ensure the accuracy of the materials in this area, The Weather Channel assumes no responsibility or liability of any kind for its accuracy or completeness of changed information subsequent to the date the materials herein were submitted. The on-line reader assumes responsibility and liability for their own safety and actions in any kind of use of this information.
Copyright © 1996 The Weather Channel, Inc. All rights reserved.