Sausage Software
Press Releases


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Press releases are presented as at their release date. Information presented regarding staff, products, product prices and financial matters was accurate at the time of release but is no longer neccessarily accurate.

Jump straight to the press releases of your choice by selecting from the following list:

"JackHammer" - Hammers the Hard to Hit Sites
Doncaster, Australia : December, 15, 1996: Internet Software company, Sausage Software, today released JackHammer, the latest product in the company's award winning range of high powered Internet tools for web authoring, graphic effects and site management, known as 'Snaglets'.
Egor 3.0 Creates New Animation Abilities
DONCASTER, Australia: September 10, 1996: Sausage Software, creators of the HotDog Web Editor, today released Version 3 of their widely-acclaimed Egor, the world's first commercial Java applet. Egor allows users to bring a web page to life with animation and sound.

"Snaglets": Providing Publishing Power For All Web Users
March 22, 1996: Sausage Software, Pty. Ltd, a leading Internet software tools developer, announced its business development strategy for 1996 today. The strategy focuses on the company’s development of a variety of niche applets and application software tools know as "Snaglets", for Web publishers and Internet users. At peak production, twenty new products will be released each month.

Australians Lead World Communication On The Web
6th February, 1996 - Australian software company, Sausage Software, has claimed a world first breakthrough on the World Wide Web that is heralded by industry experts to revolutionise the Internet.

The Sizzle In Sausage Software
An Sausage Software is an Australian company which produces world-class Internet tools. Our main product, the HotDog Web Editor, makes it easy to publish information on the Internet's World Wide Web.

Sausage Software Beefs Up Management Team
Sausage Software, the maker of the HotDog Web Editor, beefed up its management team in 1996 with the appointment of four senior executives.

Sausage Software Milestones
A history of Sausage Software.

Steve Outtrim Profile
Steve Outtrim is the founder and Chief Executive Officer of Sausage Software, an Australian company which produces world-class Internet tools.










Egor 3.0 Creates New Animation Abilities

DONCASTER, Australia: September 10, 1996: Sausage Software, creators of the HotDog Web Editor, today released Version 3 of their widely-acclaimed Egor, the world's first commercial Java applet. Egor allows users to bring a web page to life with animation and sound.

Egor Version 3 combines the most popular features of previous versions and many new, advanced features suitable for power users. New features of Egor Version 3 include: the ability to run multiple animations within one applet; events when animations collide; animated .gif import and export; progressive animation; built in previewer; a control panel visible on the user's Web page; an auto-upload function and much more.

The program is a 32 bit application suitable for use on Win 95 and NT. To view the animations created by Egor Version 3, users will need a Java enabled browser such as Netscape or Microsoft's Internet Explorer 3.0. Users need no knowledge of HTML or Java, as the well-designed front end makes bringing Web pages to life easier and more fun than ever before.

As in previous versions, Egor Version 3 will help users create professional animations using simple tutorials and a user-friendly interface. A virtual walk-through of the tutorial is available on the Sausage Software Web page at http://www.sausage.com

"You don't even need to know what Java is. With Egor, you can put animations on your Web page," says Sausage Software's senior Java programmer Nicola Brown.

Egor Version 3 is shipped with number of sample animations and sound effects created by Sausage Software which can be put into a Web page to instantly spruce it up.

Egor Version 3 has received excellent reviews from the Internet community. It was given a five-cow rating by TUCOWS, a comprehensive collection of Windows software available on the Internet, and has been included in ZD Net's Top Ten list of all shareware products that can be downloaded from the Internet.

Egor Version 3 is priced at US$99.95 and AUD$129.95. Users of the current version of Egor can purchase an upgrade for US$30.00 and AUD$37.50. It is available on a free 14-day trial (or until you wish to upload material) and can be downloaded and purchased from the Sausage Software site on the Internet at http://www.sausage.com.

The Sizzle In Sausage Software

January 23, 1997 - Sausage Software is an Australian company which produces world-class Internet tools. Their main product, the HotDog Web Editor, makes it easy to publish information on the Internet's World Wide Web.

The company was founded in 1995 by Chief Executive Officer, Steve Outtrim, who began the business after creating the first version of the HotDog Web Editor.

Sausage Software now employs more than 80 staff, and since the launch of HotDog, copies have been sold over the Internet in over 80 countries. A CD ROM version of HotDog, created for retail distribution, was released in North America in March, 1996.

HotDog has received favourable reviews from the Internet community and is being used by a number of major companies and institutions both locally and overseas.

In February 1996, Sausage Software successfully launched one of the world's first commercial Java applets, simply titled Egor. Egor allows users to bring a Web page to life with animation and sound.

The company has announced a further business strategy which is an evolutionary response to the new development and distribution conditions created by the Internet. The strategy focuses on the development of a variety of software tools, known as Snaglets, for Web publishers and Internet users.

In October, 1996, Sausage Software was successfully floated on the Australian Stock Exchange, in a response to a perceived need for increased capital for expansion. Sausage Software Ltd. now trades on the Australian Stock Exchange under the symbol SAS.

In November of the same year, at the company's first Annual General Meeting, Sausage Software Holdings announced to shareholders the imminent release of HotDog Express, a version of HotDog aimed at entry level users and intended for bundling with multimedia PCs. The company also unveiled plans to conduct a feasibility study into an online project, Raven, which will allow other third party vendors to make use of the Internet as a distribution channel for their wares.

Australia Leads World Communication On The Web!

6th February, 1996 - Australian software company, Sausage Software, has claimed a world first breakthrough on the World Wide Web that is heralded by industry experts to revolutionise the Internet.

Sausage Software has created the first commercial programme to utilise the new programming language Java developed by Sun Microsystems. The programme, titles "Egor" was released at midnight on the 6th of February 1996 for sale on the Web.

The brainchild of 22 year old Steve Outtrim of Melbourne, this small Australian company has proved itself to be at the cutting edge of global communications since its establishment in June 1995. The company originally launched "HotDog", a program for the Internet that allows you to create your own pages for the Web.

"There has been a lot of talk about Java across the world. It was the company commitment of time and resources to develop the language that has allowed us to claim this important world first, proving we are the cutting edge of Web programming and products," said Steve Outtrim, Managing Director of Sausage Software.

"Egor animator is the first easy to work with development tool to allow World Wide Web pages to come alive with the use of Java language," said Barry Metzger from Sun Microsystems.

"Egor" allows users to bring web pages to life with animation and sound. The programme is represented by an animated character that goes by the name of "Egor". Egor is a mad scientist that takes users through the help files and steps to create an animated web page. All the user needs to do is create the initial graphic.

"Egor retails at $50.00US and can be viewed or purchased from the Internet from http://www.sausage.com


"Snaglets": Providing Publishing Power
For All Web Users.

Sausage Software Announces Business Development Strategy.

DONCASTER, Australia: March 15, 1996: Sausage Software, Pty. Ltd, a leading Internet software tools developer, announced its business development strategy for 1996 today.

"The company’s direction was charted following our February 1996 release of Egor, the world’s first commercial JAVA applet, securing our position at the cutting edge of Web programming and production," said Sausage Software’s marketing manager, Cameron Watson.

Our strategy focuses on the company’s development of a variety of niche applets and application software tools know as "Snaglets", for Web publishers and Internet users. At peak production, twenty new products will be released each month.

"Snaglet"? According to the slang we use Down Under, a sausage is "snag". Many of Sausage Software’s new products will be small applets, so the next logical step was to create the word "Snaglet" to describe them.

In other parts of the world, a "snag" is another name for a problem. Sausage Software’s "snaglets" are clever solutions to the Web’s publishing snags!

Sausage Software products scheduled for release in March/ April 1996:

FrameGang:
A frame-creation utility for enhancing Netscape-viewable web pages. This program enables its user to create mutiple resizable display areas for use in web page design. A simple drag-and-drop interface allows users to easily define the number, size and position required.

Crosseye:
An editing utility that enables users to create clickable hotspots on graphic images, without having to use the CGI script that is normally required to perform this task. These hotspots may be linked to URL addresses, providing your webpage’s readers with an instant jump to any website(s) you have chosen.

Sausage Snaglets do not require any knowledge of HTML or JAVA programming languages in order to produce impressive and highly individual Web-pages from scratch. Since Snaglets are designed to use either "point and click", "drag and drop" or similarly intuitive command interfaces, first-time Web-page designers and professionals alike will find our growing range of compact but powerful Web-publishing tools easy to use and fun to work with.

"JackHammer" - Hammers the Hard to Hit Sites

Doncaster, Australia : December, 15, 1996: Internet Software company, Sausage Software, today released JackHammer, the latest product in the company's award winning range of high powered Internet tools for web authoring, graphic effects and site management, known as 'Snaglets'.

JackHammerallows users to plough through road works on the information superhighway by continually re-dialing hard to reach WWW and FTP sites.

If the user is having difficulty accessing a web site, the URL or FTP details can be highlighted and stored in a "site" box in JackHammer. The program repeatedly visits the stored details until it is able to connect.

In the case of file downloads, JackHammer will attempt to download the file until it is completely on the hard drive. JackHammer is also able to continue to download a partially downloaded file.

When JackHammer connects to the remote server a web page is loaded into a user selected browser. Users of Netscape will have the page loaded conveniently into a new window to avoid overload.

JackHammer is Windows Clipboard aware, has the ability to give priority to download one file over others, and the user can run up to five 'hammers' at once.

JackHammer is a 32 bit application, suitable for use on Windows 95 and Windows NT. It is best used with Internet Explorer 3 or Netscape 3.

JackHammer is priced at $US 25.00. It is available for a free 14 day trial, and can be downloaded and purchased from the Sausage Software site on the Internet at http://www.sausage.com

Sausage Software Beefs Up Management Team

Sausage Software, the maker of the HotDog Web Editor, beefed up its management team in 1996 with the appointment of four senior executives.

Steve Meltzer

Steve Meltzer, a former senior Database Marketing executive at J.Walter Thompson, Melbourne office, has been appointed Marketing Director at Sausage Software.

In his 22 year career, Meltzer has worked as a writer for CBS television in America, a freelance writer in New York, Creative Director for Equation Communications in New York, Creative Director for Leo Burnett in Hong Kong and Executive Creative Director for J.Walter Thompson Direct, Hong Kong

Meltzer's main roles at Sausage Software will be to build the Sausage brand and to enhance the level of interactivity in the company's relationships with customers.

Dr. Adrian Vanzyl

Dr. Adrian Vanzyl, founder and president of the Australian Java Users Group, has been appointed Director of Development at the company.

Currently one of Australia's leading authorities on Java and the use of the Internet for communication and information dissemination, Vanzyl has authored and presented numerous academic papers at conferences in Singapore, Hong Kong, Reunion, Vancouver, Seattle, San Francisco, New York, New Orleans, Sydney and Melbourne.

As director of Research and Development for InfoWEB, an Internet consultancy, Vanzyl specialised in intranets, database-to-web integration and Java interactivity.

Kevin Pownall

Kevin Pownall, former Chief Financial Officer at Sausage Software, has been promoted to Chief Operating Officer. Pownall has been with the company since January 1996.

Pownall attended Wellington University, studying (but not completing undergraduate qualifications in) Economics, Law and Accountancy. Whilst at university he became a champion mountain biker (Silver Medal, New Zealand National Final, 1994) and won the Bledisloe Medal for Oratory in 1995.

Jim Paulyshyn

Jim Paulyshyn, a former Director of Coopers & Lybrand, Melbourne, has been appointed as Chief Financial Officer of Sausage Software Limited.

Paulyshyn qualified as a Chartered Accountant in 1987 and completed his MBA in 1989. He has worked with Clarkson Gordon (now Ernst & Young) in Canada, the Bank of Montreal and Coopers & Lybrand, Melbourne, where he provided accounting, taxation and management advisory services to a diverse portfolio of entrepreneurial businesses across a wide range of industries including software, publishing and investment.

Sausage Software Milestones

June, 1995

The first version of HotDog was released for sale on the Internet. Sales increased dramatically, and future CEO, Steve Outtrim realized that he had an enormous business opportunity on his hands.

"Now this is the kind of application I like -- almost every feature I could ever possibly want and more!" - rated best HTML editor (5 stars out of the maximum 5) on Stroud's Consummate Winsock Applications Web site.

July, 1995

Sausage Software Proprietary, Limited, was incorporated in Melbourne, Australia.

October, 1995

Sausage Software retained the services of J. Walter Thompson Direct in Melbourne as marketing and advertising advisors, and began a relationship with Coopers and Lybrand, Melbourne, who continue as financial advisors.

November, 1995

Sausage Software approached the Victorian State Board of Education with an offer to provide HotDog free to all Victorian primary and secondary schools.

January, 1996

Kevin Pownall joined the organisation and was subsequently named Chief Operating Officer. Kevin had been studying Law, Accounting and Economics at Victoria University in Wellington, New Zealand.

February, 1996

Sausage Software brought to market, via the Internet, the world's first commercial Java applet, Egor the Animator. With the fun, functionality and friendliness that are the hallmarks of Sausage Software products, Egor allows users to bring a Web page to life with animation and sound more easily than ever before.

"Egor is an odd tutor that bridges the gap between the technical aspects of multimedia programming and the average end user" Web Techniques, October, 1996.

Sausage Software was offered Premier Developer status by Sun Microsystems.

March, 1996

HotDog was released for sale in major North American retail outlets by the company's US distributor, Anawave Inc.

Steve Outtrim was invited by Sun Microsystems' Chief Science Officer, John Gage, to address the worldwide audience of the Sunergy Conference, broadcast from Singapore.

April, 1996

Sausage Software announced its business development strategy for 1996. The strategy focuses on the development of a variety of niche application and software tools to be known as Snaglets, for Web publishers and Internet users.

Four new products in Sausage Software's Snaglet range were released; FrameGang, Crosseye, Flash and Clickette. FrameGang allows users to enhance Netscape viewable Web pages, by creating multiple resizable display areas for use in Web page design. Crosseye enables users to create clickable hotspots on graphic images, without having to use the CGI script that is normally required for such a task. Flash is an application that lets you display text like a tickertape on the browser's status line, and Clickette is the easiest way to incorporate cool 3D buttons into your Web pages.

"FrameGang is an excellent way to create Netscape frames for HTML documents." ZD Net Software Library, 13 May, 1996.

May, 1996

Sausage Software released HotDog 32-bit for Windows 95.

New additions to the Snaglet range included Bookworm, Swami, and Dummy. Bookworm put an unlimited number of hyperlinks in neat drop-down or scrollable menus. Swami is designed to take a text string and animate it in any one of twelve different ways. Swami will help you make your message jump, ripple, expand, slide around and generally create arresting and unusual effects on your Web page.

J. Walter Thompson Direct Creative Director, Steve Meltzer, 46, joined Sausage as Marketing Director. He had been working on Internet and interactive marketing strategies for clients Ford, Kraft, Ericsson, Hewlett Packard, and Coles-Myer, among others.

June, 1996

Kevin Pownall, 25, was appointed Chief Operating Officer.

Victoria's Minister of Education, Phil Gude, presented Sausage Software with a Certificate of Appreciation for the donation of HotDog to schools.

The Company's search for a permanent Software Development Director ended, with the hiring of Adrian Vanzyl, 28, one of Australia's foremost Java experts.

July, 1996

Jim "Moose" Paulyshyn, 33, former Director of Coopers and Lybrand Emerging Business Services agreed to join Sausage Software as Chief Financial Officer.

Sausage Software celebrated its first birthday with a "CyberRave". Over 60 Cyber Cafes were linked through Internet Relay Chat to celebrate "The Best of the Net".

September, 1996

Sausage Software released the first of its new industrial line of products. SiteFX is aimed at corporate Web designers who require power tools for Internet and Intranet applications. SiteFX incorporates a suite of five Java applications, giving users a variety of effects on their Web pages.

"SiteFX" has a tidy interface and is so simple to use, you wont have to read the instructions." Australian Net Guide, November, 1996.

The company also released another Snaglet, Broadway, which gives users a Java-powered marquee, with total control over the text and how it scrolls.

October, 1996

HotDog Pro 3 for Windows 95 was released for sale over the Internet, featuring world-first support for advanced HTML features.

Sausage Software also released new additions to the Snaglet range of Internet applications, ImageWiz, MouseTrap, and Gatling. ImageWiz allows users to enhance graphics with movement, without requiring the animation of a complex series of frames. MouseTrap adds interactivity to Web pages by creating Java applets that play sounds and change pictures or text. Gatling is an FTP tool, which allows the rapid fire, repeated transmission of a file by the FTP protocol.

Sausage Software was successfully floated on the Australian Stock Exchange, in order to raise capital for expansion. Sausage Software Ltd. now trades on the Australian Stock Exchange under the symbol SAS.

November, 1996

At the company's first Annual General Meeting, Sausage Software Ltd. announced to shareholders the imminent release of HotDog Express, a version of HotDog aimed at entry level users, and intended for bundling with multimedia PCs. The company also unveiled plans to conduct a feasibility study into an online project, Raven, which will allow other third party vendors to make use of the Internet as a distribution channel for their wares.

December, 1996

Sausage Software released yet another addition to its growing Snaglet range of Internet tools. JackHammer allows users to cut through road works on the information superhighway, by continually re-dialing hard to reach WWW and FTP sites.

January, 1997

Sausage Software announced the release of yet another Snaglet, Bandwidth Buster, which minimizes the size of web site files, and inserts tags and features that will speed the rate that users are able to view a Web site.

Shareware enthusiasts voted HotDog the Best Shareware Program of the Year and the Best Windows 3.x product of 1996., according to SharewareJunkies.com, an online shareware source.

Sausage Software cleaned up Internet.au's "Best of the Web" awards for 1996, winning best Internet Software Site, Most Popular Web Authoring Tool and Most Popular Australian Shareware (tied with Trumpet Winsock). Internet.au, January, 1996.

Steve Outtrim Profile

Steve Outtrim is the founder and Chief Executive Officer of Sausage Software, an Australian company which produces world-class Internet tools.

Now aged 23, Outtrim left his native New Zealand where he earnt a degree in Accounting and Business Management at Wellington's Victoria University. He moved to Melbourne in January 1993.

"It's been my plan since the age of six to start a small business and I wanted to start young. In your early 20's you can learn the ropes at a time in life when you have few other obligations," Outtrim says.

When Outtrim arrived in Melbourne, he obtained a job with a restaurant in an administrative position. He threw himself into his own work after hours. Over a period of two years, he wrote Slave, an accounting and stock control package.

In April 1995, Outtrim quit his job at the restaurant to market Slave. But the world wasn't ready. "Accountants are very conservative," he concedes. "I decided to work out what opportunities there were for someone with my skills. I brainstormed ideas and realised they all pointed to the Internet," he explains.

Taking a break to re-think his plans, Outtrim decided to create his own home page on the Internet. After perusing a few programs to help him do this, he decided he would develop a product that was more user friendly. Five days later the first version of HotDog was created.

HotDog has received five star reviews from the Internet community, and is often cited as the best product of its kind. Since the launch of HotDog, copies have been sold via the Internet in over 80 countries. A CD ROM version of HotDog, created for retail distribution, was released in North America in March, 1996.

In October of 1996, Sausage Software was successfully floated, in response to a perceived need for increased capital expansion. Sausage Software Ltd. now trades on the Australian Stock Exchange under the symbol SAS.



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Copyright © 1997 Sausage Software. All Rights Reserved. The HotDog Web Editor is a registered trademark of Sausage Software.