Broncos unveil new uniform and logo

Feb. 4, 1997

ENGLEWOOD, Colo. - Team president Pat Bowlen introduced the new uniform and logo for the Denver Broncos at a press conference also attended by representatives of the National Football League, NFL Properties and Nike.

The uniform, designed by Nike working in conjunction with NFL Properties, features the traditional Bronco orange with a navy blue, and a new helmet logo that features a powerful, dynamic Bronco. The helmet is blue, with the horse done in white with orange highlights.

"We are very excited to lead the charge into a new century with an exciting new uniform that combines traditional Bronco features with a great new design. The logo symbolizes the spirit, strength and passion that are at the core of this franchise," said Bowlen, who noted that all involved parties have been working together for nearly a year on various design concepts.

"Our intent was to produce a uniform and logo that embody a strong, sleek look, a clear identification and an aggressive attitude."

Bowlen added that focus groups have been very supportive of the changes, which "provide a very futuristic look, compared to our former uniform."

"Through Pat Bowlen's direction, we had a clear understanding of what the Broncos represent. We wanted to create a high performance uniform for a high performance team," said Ken Black, art director for Nike.

"The new mark features a powerful horse with a fiery eye and mane. The orange is the most important element of the design and uniform, because it represents the passion and the spirit of the athletes and fans of the Denver Broncos."

The home jerseys will be navy blue with five-inch orange striping on the sides, carrying onto the shoulders, and white numerals. The home uniform will have the option of white or blue pants, each with orange and blue trim.

Denver's road uniform will continue to feature white jersey and pants, with blue numerals and orange trim.

The Broncos' new helmet design will be the fifth worn by the team as it enters its 38th season of play. Denver wore a dark brown helmet with a numeral on the side in 1960-61, a soft orange helmet with a caricature bronco from 1962-66, a royal blue helmet with no logo in 1967, and a royal blue helmet with the "D" logo from 1968-96.

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