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Yahoo! Top 200 Search Words

rank..... word..... monthly traffic

1 sex 1,553,420

2 chat 414,320

3 xxx 397,640

4 playboy 390,920

5 netscape software 350,320

6 nude 292,560

7 porno 257,860

8 games 217,440

9 porn 199,180

10 weather 190,900

11 penthouse 186,980

12 pamela anderson 172,760

13 pornography 172,260

14 pussy 169,840

15 persian kitty 163,620

16 maps 163,360

17 halloween 155,680

18 music 151,780

19 adult 148,960

20 chat rooms 139,960

60% of the top 20 keywords are sexual in nature

21 erotica 134,720

22 microsoft 128,940

23 jokes 127,380

24 shareware 126,820

25 magazines 122,760

26 pictures 120,140

27 employment 117,840

28 jobs 113,640

29 erotic 111,920

30 gay 110,800

31 jenny mccarthy 110,320

32 netscape 108,400

33 bondage 101,540

34 lingerie 101,340

35 hardcore 98,900

36 cindy crawford 98,640

37 hustler 94,000

38 espn 90,360

39 supermodels 85,800

40 disney 85,480

41 star wars 84,540

42 girls 83,560

43 movies 80,620

44 star trek 79,740

45 mirc 79,280

46 genealogy 77,820

47 screen savers 77,460

48 japan 75,660

49 soccer 74,480

50 tits 74,080

51 nude celebrities 73,000

52 nudity 72,780

53 mpeg 71,760

54 nudes 70,360

55 mtv 70,000

56 las vegas 69,180

57 nasa 68,940

58 travel 68,140

59 metallica 67,020

60 real estate 66,800

61 stock quotes 66,240

62 golf 65,180

63 sex stories 65,140

64 lesbian 64,240

65 cnn 64,060

66 sports 64,040

67quake 63,940

68 hewlett packard 63,440

69 irc 63,300

70 simpsons 63,180

71 gay sex 62,480

72 nirvana 62,420

73 x-files 62,320

74 madonna 62,020

75 sex pictures 61,820

76 horoscope 61,420

77 football 61,120

78 map 60,740

79 java 60,280

80 midi 59,640

81 fuck 59,480

82 anal sex 59,300

83 cars 59,280

84 usa today 58,960

85 recipes 58,560

86 education 57,000

87 mexico 56,800

88 airlines 56,160

89 html 55,360

90 free sex 54,420

91 days of our lives 53,780

92 australia 53,300

93 marijuana 53,300

94 nfl 52,920

95 india 52,460

96 pearl jam 52,280

97 babes 52,220

98 wrestling 52,180

99 hong kong 52,140

100 history 51,980

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101 baseball 51,700

102 webcrawler 51,280

103 dogs 50,960

104 bob dole 50,680

105 news 49,720

106 ibm 49,500

107 cunt 49,320

108 anime 48,960

109 sailor moon 48,760

110 chat room 48,600

111 beatles 48,260

112 nude pictures 47,760

113 lyrics 47,660

114 nude women 47,460

115 newspapers 47,360

116 smashing pumpkins 47,040

117 winzip 46,940

118 clipart 46,920

119 naked 46,840

120 women 46,540

121 phish 46,280

122 anal 45,320

123 cyberporn 45,320

124 world series 45,160

125 clinton 45,080

126 canada 44,960

127 oral sex 44,820

128 warez 44,800

129 nike 44,760

130 sony 44,700

131 alta vista 44,260

132 nba 44,180

133 personals 44,080

134 bill clinton 44,020

135 demi moore 43,860

136 software 43,140

137 men on the net 43,100

138 wwf 42,780

139 models 42,140

140 van halen 42,120

141 screen saver 42,020

142 bmw 41,800

143 brad pitt 41,540

144 korea 40,940

145 books 40,760

146 france 40,740

147 magazine 40,700

148 icons 40,440

149 germany 40,420

150 free 40,300

151 sounds 40,300

152 chicago 40,200

153 university 39,980

154 astrology 39,900

155 quicktime 39,900

156 florida 39,840

157 new york 39,780

158 ufo 39,760

159 polymyalgia rheumatica 39,640

To: e/y/e/s/c/r/e/a/m - mark grimes

From: Joseph Glosz

Subject: Why rheumatism on the list? I'll tell you.

The reason the weird polylm--whatever rheumatism-- whatever was on the 200 top list was likely to find out who leaked the list.

This is an easy and typical way to find out. You put a "red herring" in the list, different for everyone you suspect and then when the XYZ item comes out on the list, bingo, you got the guy.

Or, if it is time-based access to the list, with some way of tracking who has access to the list and WHEN, then the red herring item will change every so often. And then, once again, you'll have a suspect or list of suspects.

160 cartoons 39,540

161 newsgroups 39,520

162 nascar 39,500

163 yahoo 39,440

39,440 searches a month in Yahoo! for the key word Yahoo... makes you proud to be alive eh?

164 dilbert 39,420

165 china 39,400

166 cum 38,760

167 alt.sex 38,560

168 penis 38,540

169 hawaii 38,460

170 clip art 37,960

171 dictionary 37,960

172 bikini 37,920

173 doom 37,600

174 freeware 37,600

175 marilyn manson 37,200

176 screensaver 37,200

177 spanking 37,180

178 screensavers 37,160

179 spain 37,140

180 new york times 37,060

181 photography 36,920

182 basketball 36,800

183 lottery 36,700

184 lt thomas dooley 36,620

185 ford 36,500

186 real audio 36,460

187 hockey 36,160

188 virus 36,120

189 universities 36,080

190 usenet 35,980

191 novell 35,840

192 free stuff 35,660

193 yellow pages 35,640

194 fashion 35,620

195 u2 35,620

196 seattle 35,220

197 consumer reports 34,900

198 teri hatcher 34,760

199 italy 34,540

200 humor 34,520

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Yahoo! Top 200 Sex {Errr} Search Words

This list (Yahoo! Top 200 Search Words) was received from a Rep at Softbank Interactive Marketing, eyescream does online media planning, and they sent the list per our request.

The Yahoo Top 200 Search Word List is from the month of October 1996 as Bob Dole, Bill Clinton, and Halloween made the list.

Why is polymyalgia rheumatica on the list? Hell, we don't know. Why do 39,440 look up yahoo a month on Yahoo!? Maybe too many people ate lead paint as children. The fact that the word *spanking* comes in at 177 on the list ahead of *fashion* 194 makes us somehow sleep better at night.

Beyond that we don't know squat about the list, except to say we wont release the name of the SIM Rep, because given the flurry of interest I've had regarding the Top 200 he/she'd probably get canned.

1,000 Points Of Smut------- Why when one-in-four words is sexually oriented they don't bump the smut and give media planners the Top 200 (non-sexual) Search Words is beyond us.

another brick in the wall.

Point

Counter Point

Grimes....

You make your living on the Internet, right? So you help the media build their stereotype of the Net -- that it's a bunch of sex-crazed adolescents?

That's called biting the hand that feeds you.

Your ego is in need of substantial repair.

Sincerely,
Xxxx Xxxxxxx

m-

well, I can see his point to a certain degree...

but his motivation is more than a little suspect. he isn't after painting an *acurate* picture -- just one conducive to his lilly livered advertisers who want to believe the net is some kind of squeaky clean and wholesome Leave-It-To-Beaver-land. it ain't.

besides, biting the hand that feeds you is just so much fucking fun!!! and getting PAID to bite it is almost too good to be true.

you get paid, right?

Grimes 1
Xxxxxxx 0

rock on
c-

you don't know what you're missing
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