S3 targets its multimedia accelerators at three primary market
segments: the Home PC, the Desktop PC and the Mobile PC. Working
closely with its key customers in each of those areas, the company
offers exciting products that meet the needs of the individual
The home market is one of the fastest growing markets in the PC
segment. With the advent of 3-D games, MPEG, full-motion video,
increasingly powerful CPUs and Internet access, consumers are
clamoring for multimedia-enabled PCs. S3's products facilitate
high performance video, graphics and audio capabilities for this
high-growth market segment.
The corporate desktop is the largest market segment for the PC.
Product lifecycles are longer in this segment, and software
compatibility from one generation to another is absolutely critical.
S3's Trio64V+TM graphics/video accelerator is the largest volume
accelerator product today to the corporate desktop market. Future
generations of S3 products will be software compatible with the
Trio64V+ chips, making it easy for
system OEMs to increase the
functionality of their systems.
Innovations in multimedia I.C.s, such as S3's recently announced
Aurora64V+TM accelerator, are enabling notebook PC manufacturers to
bring desktop performance and functionality to their products. In
addition, trends in flat-panel displays including higher
higher color depths and larger displays, are increasing the demand
64-bit graphics on the notebook platform. S3's Aurora64V+
graphics/video accelerator offers S3's unique
enabling the notebook PC to drive multiple displays simultaneously
with either the same or different images. Display choices include
LCDs, CRTs or even T.V.s.