Attention, Fat Corporate Bastards!
Attention, Fat Corporate Bastards in your three piece suits!
Attention Fat Congressional Bastards!
Attention, Fat Congressional Bastards in your three piece suits!
We know about your plans for the Internet. Although you won't listen, we would like to point out how wrong you are now, so we can point out gleefully how right we were later.
According to a presentation given by Nicholas Negroponte at the Sheraton Hotel in downtown Toronto, called "The Information Age: Transforming Technology to Strategy," here is what you Fat Corporate Bastards think we want:
Here's what you think we don't want:
Here's a clue: you can stick the first set up your bum, sideways.
Here's what we really want. Don't bother paying attention; I want you to learn the hard way, by wasting lots of time and money.
Desired Internet Service Attributes:
Desired Internet Services:
Guess what? We already have all the things we want. As soon as we're ready for something new, we get it -- for free. Why? Because the traditional consumer/producer relationship doesn't exist on the Internet. Don't you think that if we really wanted the things you think we want, we would have already developed them some time in the past 20 years for free? Free! Free! It's so much fun to be able to use that word you hate. Take your margins with you and stick to trying to shove ads onto PBS and NPR.
You almost certainly think of the Internet as an audience of some type--perhaps somewhat captive. If you actually had even the faintest glimmering of what reality on the net is like, you'd realize that the real unit of currency isn't dollars, data, or digicash. It's reputation and respect. Think about how that impacts your corporate strategy. Think about how you'd feel if a guy sat down at your lunch table one afternoon when you were interviewing an applicant for a vice-president's position and tried to sell the two of you a car, and wouldn't go away. Believe it or not, what you want to do with the Internet is very similar. Just as you have a reasonable expectation of privacy and respect when you're at a table for two in a public place, so too do the users of the Internet have a reasonable expectation of privacy and respect. When you think of the Internet, don't think of Mack trucks full of widgets destined for distributorships, whizzing by countless billboards. Think of a table for two.
If you don't understand right now, don't worry. You'll learn it the hard way. We'll be there to help you learn, you filthy corporate guttersnipes.
With bile and premonitions of glee,
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