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MOTOROLA UNVEILS NEW MICROTACTM SC-725 CDMA CELLULAR TELEPHONE AT 1997 CTIA SHOW

San Francisco - March 3, 1997 - Today, Motorola's Cellular Subscriber Sector announced the availability of the MicroTACTM SC-725 cellular phone, its latest product offering from the company's portfolio of Code Division Multiple Access (CDMA) 800 Mhz phones. The tri-mode MicroTAC SC-725 Flip PhoneTM, designed with Motorola's own CDMA chip set, is a personal cellular phone that offers consumers advanced digital features and performance enhancements in a compact, lightweight package with a 13 Kbps voice coder. The MicroTAC SC-725 phone utilizes a new CDMA chipset, designed and manufactured by Motorola

The MicroTAC SC-725 phone is tri-mode, dual voice coder phone. Motorola is the first company to offer a tri-mode phone, which provides operation for CDMA, AMPS and NAMPS. The MicroTAC SC-725 phone supports both the 13 Kbps coder as well as the existing IS-96A 8 Kbps voice coder. This new phone will automatically switch between the two coders as required by the network.

In order to manage the many advanced features of CDMA, Motorola has incorporated a large bit mapped graphic LCD display. This display has a graphic matrix portion for displaying information as well as two rows of dedicated icons to keep the user continuously informed about the phone's status. The graphic portion supports variable size fonts which are automatically selected based upon the mode in which the phone is currently operating, For basic phone operation, the display uses a large font for easy reading, providing two lines of twelve characters. For reading messages, the phone uses a smaller font providing four lines of sixteen characters. The dedicated icons include signal and battery strength meters, service indicators, a message waiting indicator as well as a voice mail indicator. A dedicated real time clock to provide users with an accurate time of day and is generated by the CDMA network so the user never has to worry about setting the appropriate time.

The MicroTAC SC-725 phone also supports many of the new and exciting features such as Short Message Services (SMS) and Caller Line Identification (CLI). The user can receive and store up 20 SMS messages and up to 10 CLI entries. Access to the SMS messages may be obtained by pressing a dedicated message key. This message key provides the user with a quick and simple way to access all of the messages stored in the phone.

There are many other leadership features that are standard with the MicroTAC SC-725 phone. They include, VibraCallTM alert, which allows the user to receive incoming calls using a silent vibration versus the usual audible ringer; a Smart Button, first introduced with the StarTACTM cellular phone family, which allows for simplified one-handed use of the phone; a headset jack for use with the optional headset for hands-free conversations; and an internal battery charger to rapidly charge a battery that is attached to the phone.

All of these features are packaged in an newly styled, lightweight form factor, that is ergonomically designed to offer the necessary ear-to-mouth operation. There is a variety of optional batteries available for use with the MicroTACTM SC-725 phone. The MicroTAC SC-725 phone weighs under six ounces with the optional Standard LiIon battery. The Extra Capacity Lithium Ion battery provides consumers up to five hours of talk time and a standby time range of 40 to 80 hours (standby time is dependent upon network configuration).

CDMA is a digital technology that uses unique digital codes, instead of separate RF frequencies, to differentiate subscribers' phone conversations and is being adopted by many carriers and countries around the world. The addition of the MicroTAC SC-725 phone illustrates Motorola's commitment to providing phones to consumers for all wireless standards.

Motorola is one of the world's leading providers of wireless communications, semiconductors, and advanced electronic systems, components, and services. Major equipment businesses include cellular telephone, two-way radio, paging and data communications, personal communications, automotive, defense and space electronics and computers. Motorola semiconductors power communication devices, computers and millions of other products. Motorola's 1996 sales were $28 billion.


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Last Updated: March 7, 1997