Award in the PressJune 3, 1997
AWARD SOFTWARE ESTABLISHES A JAPANESE SUBSIDIARY
Mountain View, Calif. — Award Software International Inc. (Nasdaq:AWRD), the world's No. 1 x86-based desktop and server BIOS provider, today announced it has established Award Japan KK, a majority-owned subsidiary that will increase the company's marketing and support efforts in the growing Japanese PC market.
The Yokohama-based subsidiary will be headed by Reza Afghan, who has been a vice president of Award Software since 1994. As president and CEO of Award Japan KK, Mr. Afghan will report to George Huang, chairman and CEO of Award Software.
"Award intends to become a leading player in the mobile and embedded computing markets worldwide, and we believe our success in the x86-based desktop and server BIOS markets gives us an excellent platform from which to expand," said Mr. Huang. "With a focused presence close to the customer, our new subsidiary positions us to increase our market share and build important long-term customer relationships."
Sun Electronics Corporation, a multinational leading designer and manufacturer of communication and entertainment hardware and software products, is another investor in Award Japan KK.
"We see ever-increasing growth potential for Award Software in the mobile and embedded computing market and are delighted to be included in this venture," said Masami Maeda, president of Sun Electronics Corporation.
Award Software is the leader in worldwide x86-based desktop and server BIOS shipments. EliteBIOS is the cornerstone system management software (SMS) product that Award Software designs, develops and markets to the manufacturers of desktop, server, mobile and embedded systems. Additional Award Software SMS products include the SMSAccess™ suite of applications for remote, streamlined system management, designed to reduce total cost of ownership. The company's PC Card enabling software for DOS, Windows 3.x, and Windows NT is CardWare®. APIAccess™ enables Win32 applications to run on embedded and UNIX systems. Award Software continues to expand its research and development efforts to create innovative new products for the expanding computer and embedded systems industries. For more product information, email firstname.lastname@example.org.
The company's stock is traded on the Nasdaq National Market under the symbol AWRD. More information can be obtained from the company's SEC filing.
The statements in this news release, other than the historical financial information, may contain forward-looking statements that involve risks and uncertainties including those associated with the acceptance of new technology and products, Award Software's ability to respond to technological change and other market conditions that could cause actual results to differ materially. Further information on factors that could affect the company's results is detailed in Award Software's Annual Report on Form 10-K and on Form 10-Q for the quarter ended March 31, 1997, as filed with the Securities and Exchange Commission.
Jessica Mussallem/Deborah Stapleton