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Previous Cool Tool

eMerge
Galleon Software
Version: 1.0
Email mailmerge software

Works on a Standard Mac
Works on a PowerPC
Doesn't work on Windows 3.x
Doesn't work on Windows 95

It's kinda amazing: these days, even though most of us reading this page probably use email for most of our communication (who likes the phone? Yuck!), most of our email activities aren't much better than telegrams. Sure, we can attach messages to send to each other, but when it comes to doing stuff with email that we can do with snailmail, forget it!

What do we mean? Well, for personal communication, email facilities we've all got now are probably OK. You have a friend, send 'im a message, and get a message back. No big whoop. Maybe you even belong to a mailing list or two: again, no biggie.

But say you've got a business. And you're finding that more and more of your customers are getting online (finally!) and are starting to send you email. Yay! You can bet it'll sure make things easier for getting in touch with them. Until you have to send email to 'em all. Then watch out.

Sure, if you want to do a mass mailing -- maybe a new product announcement, your billing, or even a merry x-mas letter -- you can set up a simple mailing list in your email program. Everyone does it. But what do your customers get? A lame-ass message that's the same as what everyone else got! About as personal as one of those pizza-shop flyers jammed under your door. Boring!

However, if you sent that message out snail-mail, you could do a quickie mailmerge with your database and all your customers would glow with joy as they opened your "personal" letter. Sure, sure, sure-- we all know that mailmerges are bogus, but people still like thinking in the pits of their cold, shriveled hearts that the letter they got is for them. How else do you explain the Publisher's Clearing House Sweepstakes?

The point is this: for mass email, there usually ain't no customizin' options like there is for snail mail. That is, there ain't no options...until now.

eMerge does for email what WordPerfect mailmerge did for snailmail: it allows mass customization of email messages. You just set up your mailing list (or import a database of email addresses and names), write your letter (inserting codes for variables such as first name, last name, full name, etc.), and send the messages! eMerge queries each person's email server individually and sends the message automatically. And when they get it, it looks like you just sent it to them! Sweet!

What's the difference? Look at this letter:

Dear Sir, 
Our records indicate that you owe us lots of money. Sir, if you
don't pay by tomorrow, we will come over and beat you with live
weasels. You, Sir are a valued customer. We don't want it to
come to this. Please pay up as soon as possible.

Thanks and have a nice day.

Dryco Corp.

Not nice. Now check out this letter:

Dear Sean,
Our records indicate that you owe us $5. Sean, if you
don't pay by tomorrow, we will come over and beat you with live 
weasels. You, Sean, are a valued customer. We don't want it to
come to this. Please pay up as soon as possible.

Thanks, Sean, and have a nice day.

Dryco Corp.

Now isn't that more pleasant? Sure it is! So quit sending email that sucks. Get eMerge and get that personal touch!

Home Page
http://www.galleon.com/

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