The Pippin At Work in Redwall Retail Stores
Paris - February 3 , 1997 The first
professional application developed for the Katz Media Pippin has been launched
in the luxury retail stores of Redwall. Redwall, the prestigious Italian
manufacturer and distributor of luxury leather goods (Giorgio Armani,
Moschino...) has developed a CD-ROM based electronic catalogue to run on the
Katz Media Pippin. Redwall's strategy is to combine a strong traditional
craftsmanship for manufacturing with the use of the latest multimedia
technologies for its communication. In this vein, Redwall intends to install
Pippins in their retail stores to provide access to their interactive catalogue
of over 1000 products, as well as provide virtual visits through the other
"Choice is a fundamental element for luxury retail stores,"
according to Andrea Rosa, IT Manager at Redwall. "Customers want to be able
to choose from the largest range of models, materials, as well as colors. This
choice being nearly impossible to show in a single retail outlet, Redwall has
created an interactive multimedia catalogue, which allows consumers to make a
real choice between all the proposed models." Rosa added, "We have
chosen Katz Media's Pippin as the platform for our catalogue because we consider
it to be the most adapted multimedia tool and the most versatile."
Katz Media's Pippin is now on show in Redwall shops in Italy and France,
demonstrating new forms of media, as well as complementing existing forms of
media, like the traditional glossy paper catalogue.
About the Pippin
Based on Apple Computer's easy-to-use technology, the Pippin is a CD-ROM
based multimedia and Internet appliance. Technically, the Pippin is a full
fledged RISC-based Macintosh computer, redesigned to lower cost and simplify the
user interface. The Pippin connects to standard televisions and works off of
inexpensive CD-ROMs, thus reducing the cost of expensive peripherals, like
monitors or hard drives. It provides a full multimedia experience, as well as
About Katz Media
Katz Media manufactures, distributes and sells multimedia appliances, titles
and services. Founded in 1996, Katz Media is a wholly owned subsidiary of Katz
Media Holding Ltd, a company based in Ireland.
Redwall, the Year 2000 craftsman, manufactures and distributes luxury
leather goods. Based in Bologne, the company takes its name from its native
city, "the city with red walls."
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Tel: +33 (0)1 53 17 16 40
Tel: +33 (0)1 53 17 16 41