||FOR IMMEDIATE RELEASE
January 31, 1996
NetGravity Launches AdServer, the Premier Advertising Management System
Software for World Wide Web Publishers
Yahoo! Signs on as the First Web Site to Benefit from the NetGravity
AdServer's Fully Automated Scheduling, Placing and Tracking Capabilities
SAN MATEO, CA -NetGravity, the newly founded company developing software
technology for online advertising management, today announced the release of
NetGravity Adserver. NetGravity AdServer is the first complete advertising
management system for Internet Web sites. Powerful database technology enables
scheduling and placement optimization, and reporting capabilities for managing
electronic advertising on the Internet.
Yahoo!, the first web site to use NetGravity's ad management software, is now
able to schedule, deliver and track its advertising with maximum effectiveness
and efficiency using NetGravity AdServer.
"AdServer has already enabled Yahoo! to increase available ad space from 200 ad
spots to over 12,000," said Anil Singh, director of sales, Yahoo!
Corporation. "The success of Yahoo! relies primarily on advertising revenue,
and that revenue relies on NetGravity's AdServer effectively managing our
"NetGravity AdServer instills order to Web site advertising management by
delivering the results that advertisers demand: reliability through automated
management, accurate targeting, tight inventory control and real-time accurate
reporting," said John Danner, President of NetGravity. "Gone is the chaos of
online advertising management - confused schedules, missed target audiences and
inaccessible measurement and evaluation results. Sites utilizing NetGravity
AdServer are able to minimize cost and human error, while maximizing ad
AdServer Delivers Practical, Powerful and Reliable Advertising and
Promotions Management Features
Online Interactive Ad Calendar
Password accessible from any Web browser, the
online calendar automates ad placement for Web sites, eliminating manual error
and saving on administration costs.
Ad statistics are easily accessible by Web administrators and
remotely by advertisers if a site desires, allowing Web sites and their
advertisers to work together to maximize the effectiveness of advertising
AdServer's scheduling system allows Web sites to
deliver guaranteed numbers of impressions to their advertisers and increase
sales by selling unused impressions to additional advertisers.
Keyword-based Ad Targeting
AdServer provides Web sites the means to sell
targeted ad displays by delivering ads on the context of a search or a news
Categorized Ad Groups
AdServer enables sites to simplify and organize the
process of selling ad blocks to advertisers by grouping ad spaces within a Web
site according to criteria such as popularity or subject matter.
AdServer Expands Advertising Potential, Dollars, Results
AdServer also provides the means for content providers to increase ad revenues
without increasing the number of ads displayed on their system. By rotating ads
through a group of ad spaces to increase per-space revenue, scheduling ads for
a short time each day, or selling ads on the context of a search, sites can
increase per-space revenue.
Compatibility, Pricing and Availability
AdServer 1.0 supports most UNIX and Windows NT platforms and does not require
the purchase of additional hardware beyond the Web server itself. The system is
priced in a tiered structure based on the site's traffic. For further
information on the NetGravity AdServer, call NetGravity at 415-655-4777, visit
NetGravity's Web site at http://www.netgravity.com/, or send email to
NetGravity, founded in September, 1995, and based in San Mateo, CA, is the
premier developer of software solutions for Internet marketing communications.