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W R I T E R S

 

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Andy Bourland
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C O N T A C T S

 

Andy Bourland
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Eileen Hespeler
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Friday, January 15, 1999

O N L I N E  I N T E G R A T I O N 
Andy Bourland Lessons Learned From Pro-Wrestling

Forget conferences and seminars. The next time you want to take in a lesson on highly effective marketing practices, take a couple of hours and plunk yourself down in front of your TV for Monday Night Raw. Why? Because there is a seamless connection between pro wrestling content and its marketing objectives. Really. Andy Bourland isn't nuts...he's dead on.

Full Story


D I R E C T   M A R K E T I N G  
Nick Usborne Steering Clear Of The Bleeding Edge

You might say to Nick, "Hey, smarty-pants, if I'm going to back off from the edge, how am I supposed to compete with the big guys?" His recommendation is that you do something that many of the big guys are not doing -- and appear to have forgotten how to do....

Full Story


R O I  
Heidi Kay No Click Is An Island

Whether you’re a seasoned web advertising veteran or a newcomer, you probably feel like you’re swimming in data from your online advertising campaigns. On one hand, you have front-end data -- the impressions you bought and the number of clicks generated. On the other, you have back-end data -- the number of visitors to your site and the goods they purchased. But without a way of tying those together, you have no way of measuring the results of your campaign or the effectiveness of your dollars. Well, Heidi Kay offers up a solution...

Full Story


MICROSCOPE:  BANNER  REVIEWS
microscope

Snowing CDs, Odometer CDs, Neverending CDs

Jay Luker's Banner Ad Theory 101 says "Banner ad designers walk a fine line between capturing attention and causing epileptic seizures." He thinks banners should deserve the attention they clamor for, but isn't sure these earn it.

See what Will Akerlof, Jay Luker, and Jim Meskauskas have to say about Sony Music Canada's 3-banner series that promises holiday shoppers a neverending supply from CD heaven.

Full Story


R E A D E R   F E E D B A C K 
Ann Handley The Mailbag Runneth Over...

At last! Another installment in a new weekly column written by ClickZ Editor Ann Handley. This week, Michael Fischler's banner article FINALLY is put to rest, Nick gets forked, and ClickZ finally is upgraded from a (highly subjective) B-!

Full Story


T A L K  T O  A N N 

ClickZ is a two-way street...so, let's talk. Tell me what you think about today's writers and their articles.

Why? Because I really want to know...and so do our other readers.

Talk to Ann here.



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