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Press/Analyst Contact:
Jennifer Polanski
Adobe Systems Incorporated

Michelle Jesse
Cunningham Communication

For Immediate Release

Adobe Announces Update to Premiere 5.0

Adobe(R) Premiere(R) 5.1, the latest version of Adobe's award-winning video editing software, will be available free to registered users

San Jose, Calif., (October 14, 1998) (Nasdaq:ADBE) - Adobe Systems Incorporated announced today Adobe Premiere 5.1 software, an update to its award-winning, digital video editing solution. The newest version of Adobe Premiere offers greatly enhanced performance, core QuickTime 3.0 support and improved workflow, saving users time and allowing them greater flexibility and creative freedom. Adobe Premiere 5.1 debuts today at DV Expo in Los Angeles and will be available to customers by the end of October.

Adobe Premiere 5.1 enables small video studios, industrial video professionals, event videographers, and multimedia and Web developers to create video and easily output it across mediums, from videotape to multimedia and the Web. Adobe Premiere works together with Adobe Photoshop(R), Adobe Illustrator(R) and Adobe After Effects(R) software to provide an integrated, professional dynamic media solution that enables users to easily and affordably bring their ideas to life.

"Since its release in May, customer response to Adobe Premiere 5.0 has been extraordinary. The demand for our video editing solution has exploded as users want software that puts their work in motion," said Ron Okamoto, senior director of product marketing, Adobe Professional Publishing Solutions. "With the introduction of Premiere 5.1 just months after we introduced Premiere 5.0, we once again have listened to our customers and worked quickly to address their requests."

About Adobe Premiere 5.1
Enhanced Performance
Adobe Premiere 5.1 delivers dramatically improved performance, saving video professionals significant time and money throughout the editing process:

  • Compile time improvements in Premiere 5.1 result in significantly faster render times for both Preview and Export.
  • "Smart" Preview files from the Timeline can be exported from Premiere 5.1, enabling drastically reduced final export times.
  • Premiere 5.1 offers multi-threaded performance: transparency takes advantage of dual processors for faster compile times.
  • Users can also work more efficiently within Premiere 5.1, with enhanced Timeline and Trim window performance that allows for faster, more precise edits.
  • QuickTime 3.0 Support
    The addition of core QuickTime 3.0 support in Adobe Premiere 5.1 allows users greater flexibility and creative freedom. Users can easily produce streaming audio for the Web with QuickTime 3.0 audio compression, which enables them to export Qdesign and Qualcomm audio formats, among others, from within Premiere 5.1. Users can also choose to work natively in the DV format, with the ability to import .dv files from QuickTime into Premiere 5.1. In addition, core support in Premiere 5.1 will allow users to take advantage of the built-in effects of QuickTime 3.0, with the release of a QuickTime 3.0 effects plug-in from Adobe later this year.

    Improved Workflow
    Adobe Premiere 5.1 incorporates a host of user requests that enhance workflow and productivity. The addition of DPS Perception support not only improves workflow, but also allows users to take advantage of DPS f/x for accelerated compiles using the DPS Perception Card, resulting in faster render times. Preview to RAM allows users to preview their video and see all applied effects quickly. The incorporation of numerous additional user requests, such as the ability to define launch settings and report dropped frames while capturing, contribute to an overall improved workflow in Premiere 5.1.

    Pricing and Availability
    Adobe Premiere 5.1 will be available free to registered users of Premiere 5.0 by the end of October 1998. Users who have registered prior to October 1, 1998 will automatically be shipped the free update CD via mail. Users who have not registered prior to October 1 will have two options for obtaining the 5.1 update:

    1) Go to the Adobe Web site at where they can register and instantly download the free 5.1 update, or 2) Call 1-888-724-4507 to register their current version and place their order for the 5.1 update CD, paying only $7.50 for shipping and handling.

    About Adobe Systems Incorporated
    Based in San Jose, California, Adobe Systems Incorporated develops and supports products to help people express and use information in more imaginative and meaningful ways across print and electronic media. For more information, see Adobe's home page at on the World Wide Web.


    Adobe, the Adobe logo, After Effects, Illustrator, Photoshop and Premiere are trademarks of Adobe Systems Incorporated. QuickTime is a registered trademark used under license. All other trademarks are properties of their respective owners.

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