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PRESS RELEASE: SHIGERU MIYAMOTO WINS FIRST INTERACTIVE ARTS AND SCIENCES HALL OF FAME AWARD

Shigeru Miyamoto, Creator of Nintendo's Mario and Donkey Kong, World's First Recipient of Academy of Interactive Arts And Sciences' Hall of Fame Award

LOS ANGELES--May 12, 1998--The Academy of Interactive Arts and Sciences (AIAS), created to advance and recognize the interactive arts, today announced Shigeru Miyamoto, creator of many world famous video game characters including Mario and Donkey Kong, as the first recipient of the Academy's Hall of Fame award. Mr. Miyamoto will receive the award at the first Interactive Achievement Awards, set to take place on May 28, the first evening of the Electronic Entertainment Expo in Atlanta.

"The Academy has established this award to honor individuals who have made the most enduring, groundbreaking, or seminal contributions to the world of interactive entertainment and information," said Jim Charne, President and executive director of the Interactive Academy. "Throughout his career, Mr. Miyamoto has consistently created wonderful worlds filled with memorable characters who have taken us on the most amazing and challenging adventures. It is not an understatement to say that Mr. Miyamoto's games set the standard for the videogame playing experience through several generations of both game players and console hardware!"

"I am very honored," said Mr. Miyamoto. "I would like to receive this award on behalf of all the people who worked with me to introduce these great games, and I would like to share this joy with them. We are proud to be a part of this very exciting industry."

In 1977, Shigeru Miyamoto was hired as a Nintendo staff artist. In 1981 he created Donkey Kong for the arcade, followed by the first Super Mario game in 1985. Together Mario and Donkey Kong have become icons to video game fans everywhere. Mario is the patriarch in the still-growing Nintendo family of leading and supporting players. Mario and Donkey Kong remain two of the most recognized characters in entertainment.

Mr. Miyamoto's games are known for their depth, quality of game play, and skillful use of animation and music. These are games which are easy to play yet challenging to master. Each level of a Shigeru Miyamoto game brings new experiences, surprises and rewards.

The Hall of Fame Award is voted by the Board of Directors of the Academy. It was established to honor those individuals who have pioneered a new genre, influenced other designers and products, and demonstrated the highest level of creativity and innovation. Their work has resulted in on-going cultural significance and influence or has created a success that expanded the scope of the industry.

Membership in AIAS is open to all qualified individuals working in the interactive industry. The Academy is supported by many of the industry's leading companies and counts among its board of directors representatives from Broderbund, Creative Capers Entertainment, DreamWorks Interactive, Electronic Arts, Hasbro Interactive Worldwide, IDSA, Microsoft, Nintendo of America, Sega of America, Sony Computer Entertainment America, Simutronics Corp, Twin Lights Studio, Westwood Studios and Yellow Raincoat Studios.

The Academy of Interactive Arts and Sciences is located at 10635 Santa Monica Boulevard, Suite 180, Los Angeles, Calif., 90025. For additional information, please call 310/441-2280 or send e-mail: academy@interactive.org. Membership applications are available on the Academy's Web site at http://www.interactive.org/.

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