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bw.wire | History

In 1987 Molyneux founded Bullfrog Productions in Guildford, Surrey, England to develop an idea he had for a revolutionary new type of strategy game for home computers. This first game, Populous, went on to sell over 4 million copies. Molyneux's follow-up designs included hits like Powermonger, Syndicate, Magic Carpet and Dungeon Keeper. Each sold in excess of 500,000 copies and firmly established Bullfrog as one of the most innovative game design studios in the world. Another Molyneux title, Theme Park, sold over 3.5 million copies and became a sensation in Japan.

Apart from his reputation as a designer, Molyneux has also become something of a media celebrity. His easy-going personality has made him extremely popular with the press. And his poignant off-the-cuff observations on the computer games world has led to him becoming a spokesman for the industry. He has addressed many conferences in the UK, USA and Japan. He has recently become a member of the BAFTA awards committee and regularly gives time to work for the Prince's Trust charity.

In 1995 Molyneux sold Bullfrog to the world's largest computer games publisher, Electronic Arts. It was a deal which made him a wealthy man. Though he was retained as MD of Bullfrog, working within a large corporation did not suit Molyneux's style. In early 1997 he announced he was leaving Bullfrog to set up a new venture: Lionhead Studios. Within weeks of announcing his departure from Bullfrog, he was approached by most of the major players in the industry, including Sega, Nintendo and Eidos, with offers. The new venture was immediately in the news, with lengthy features on Lionhead and Molyneux himself appearing in all the leading UK trade and consumer magazines.

Similar articles appeared in dozens of overseas publications. More recently, a 'Lionhead Diary' feature has been successfully syndicated to leading games magazines in over 12 territories including all the major markets (USA, Japan, UK, Germany, France). Its combined monthly circulation is over 1.3 million readers.

 
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