Google Company Information

Our Mission
Our Company
Google's Approach to Searching the Internet
Google Search Services
Special Searches
Our Business
About Google Inc.
The Meaning of Google

Our Mission
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Google's mission is to organize the world's information, making it universally accessible and useful.

Our Company
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Google focuses exclusively on delivering the best search experience on the World Wide Web. Through innovative advances in search technology, Google helps its users find the information they're looking for with unprecedented levels of ease, accuracy, and relevancy. The company delivers its services to individuals and enterprises through its own public destination site, www.google.com, and through co-branding its WebSearch and SiteSearch services.

Google was founded in 1998 by Larry Page and Sergey Brin, two Stanford Ph.D. candidates, who developed a technologically advanced methodology for finding information on the Internet. Based on years of research into large-scale data mining in general, and into analysis of the link structure of the World Wide Web in particular, Larry and Sergey determined that by using a complex mathematical analysis they could estimate the quality or importance -- and thus the relevancy -- of the web pages returned by a search.

Their combined research efforts resulted in the creation of a sophisticated, next-generation search engine that uses complex mathematical algorithms to determine importance and relevancy of web pages. This fully automated and scalable approach to search enables Google to get better as the Internet gets bigger. The benefit to Google users is the accurate and fast return of high-quality, highly relevant search results.

The Internet's growth as a massive, dynamic repository of the world's information continues at an unprecedented rate. Forrester Research estimates that 1.5 million pages are added to the Internet each day. According to a recent NEC Research Institute report, the publicly indexable web contains about 800 million pages, encompassing about 6 terabytes of text data, on about 3 million servers.

Because Internet users must rely on search technology to help find and sort through vast amounts of information, search engines have been widely recognized as critical components to Internet use. The Graphic, Visualization, and Usability Center estimates that about 85 percent of Internet users access search engines to find information, and according to MediaMetrix, today's popular search engines are consistently ranked among the top 10 sites accessed on the web. These first-generation search engines have become universal features on portals and commercial websites, as users strive to find information on the ever-expanding, increasingly unorganized Internet.

Google's Approach to Searching the Internet
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Google's innovative search technology and elegant user interface design set Google apart from today's first-generation search engines. Rather than using only keyword or metasearch technology, Google is based on advanced patent-pending technology, which ensures that the most important results always come up first. Google's distinctive approach to searching the Internet is based on the following features:

Google Search Services
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Google offers its advanced search technology to individual users through the company's search destination site, www.google.com. Google also offers the same high-quality search capabilities to portals and commercial websites with its Google SiteSearch and Google WebSearch services.

Special Searches
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Google offers special searches for users who want to find information pertaining to a special topic. For example, users who want to search the web for information on the popular Linux operating system can use the special Linux Search feature located on the Google search destination site. Similarly, Google offers special search engines for users looking for information on the U.S. Government and on Stanford University. These special search engines help to narrow a query by searching only a subset of the web, providing pages that are even more likely to be relevant to a users needs.

Our Business
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Google provides its search technologies commercially to customers through its Google WebSearch and Google SiteSearch services. Google's commercial products are hosted by Google, alleviating the need for organizations to manage their own costly search software and resources. Google SiteSearch is designed to search for information contained within a specific website. For example, RedHat, Inc. uses the Google SiteSearch capability to enable its visitors to search for information contained only on its RedHat.com website. Google WebSearch offers web-wide search capabilities to commercial websites. Netscape's Netcenter portal uses the Google WebSearch service to enable its visitors to search the entire web from the Netcenter portal.

With more than 3.5 million searches per day, Google also offers advertisers a highly trafficked web location to attract customers. Unlike current generation search engines, Google's advertising is precisely targeted and graphically designed to enhance a user's overall search experience. Google's distinctive approach to advertising offers the same elegant, clean interface that characterizes the Google search experience.

About Google Inc.
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Google is based in Mountain View, Calif. The company currently offers search solutions through its own destination site at www.google.com. The company also offers co-branded web search and site search solutions for information content providers.

Google is privately held. The company's funding partners include Kleiner Perkins Caufield & Byers and Sequoia Capital. The company announced in June 1999 that Michael Moritz, general partner of Sequoia Capital, and John Doerr, general partner of Kleiner Perkins Caufield & Byers, joined Google's Board of Directors. Moritz is currently director of numerous companies, including Yahoo, eToys, Quote.com, eGroups, PlanetRx, Flextronics, and WebVan. Doerr was a co-founder of @Home, and is a director of several high-growth Internet companies, including Amazon.com, DrugStore.com, Handspring, Healtheon/WebMD, Homeshop.com, Intuit, and Sun Microsystems.

Other investors include Stanford University; Andy Bechtolsheim, co-founder of Sun Microsystems and current vice president at Cisco Systems; and Ram Shriram, who has held the positions of president of Junglee and vice president of Business Development at Amazon.com.

The Meaning of Google
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Google is a play on the word googol, which was coined by Milton Sirotta, nephew of American mathematician Edward Kasner, to refer to the number represented by 1 followed by 100 zeros. Google's use of the term reflects the company's mission to organize the immense amount of information available on the web and in the world.

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©1999 Google Inc.