We approach it as a fundamental business strategy with the possibilities of delivering marketing advantage, business growth and transforming relationships.

Whether you are a dot.com or a traditional bricks and mortar business, our integrated approach combines strategy, marketing, technology and business goals to deliver uniquely tailored solutions.
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A DRIVING FORCE
From the beginning of the month, anyone wanting a specialist car with a particular trim and individual specification can arrange the whole thing via computer.
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FOR GIRLS' EYES ONLY
WOWGO a portal designed specifically for teenage girls has recruited 300 girls to tell it what teenage girls want in their community. This market is notoriously difficult to reach, but the portal expects 175,000 girls aged 12 to 17 to be registered by the end of the year.
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INTERNET COSTS SET TO DROP
According to a recent study by London HSBC Investment Banking plc, the US generates about 80% of worldwide e-commerce, with Western Europe lagging behind with just 10% of the market. Industry observers have already pointed out that the UK's lack of e-commerce success has nothing to do with a shortage of initiative, innovation or talent. They put the blame squarely at the door of the telcos and their drive to make money now rather than investing in the UK's future.
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A VERY MERRY CHRISTMAS!
Online retailer amazon.co.uk have announced a 420% rise in fourth quarter sales, up from 4.9 million pounds in 1998 to 26 million pounds for the last three months of 1999. The company delivered one and a half million items in November and December. The figures have lead the company, a wholly-owned subsidiary of amazon.com, to claim that UK online commerce has arrived.
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THE WEEKEND SURFER
Saturday is the most popular day for surfing the web worldwide, according to industry researchers Statmarket.com. For the week Jan 30 to Feb 5, 15.1% of all Internet traffic was recorded on a Saturday, with Wednesday the least popular at 13.4%. Friday was the second most popular day, with Thursday third, then Sunday, Monday and Tuesday.
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JARGON OF THE WEEK
Two wonderful new bits of jargon to drop into your conversation.
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FOR THOSE OF A NERVOUS DISPOSITION...
Online businesses were told they could reassure nervous consumers by adopting an accreditation scheme for net traders. The scheme called TrustUK has been drawn up by an umbrella of trade associations including the Confederation of British Industry, led by the Direct Marketing Association. Though it is voluntary, it is also backed by the Department of Trade and Industry.
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THE LONELY WORLD OF THE INTERNET
According to research from America, the Internet is creating a world of socially inept loners who rarely leave the house and dislike meeting people.
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CYBER FASHION TAKES OFF
British fashion is already noted for its innovation and flair, and one designer has taken that one step further by displaying his new collection on the Internet.
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COUNTING DOWN TO DATA PROTECTION
At the beginning of March, the new data Protection Act comes into force. This means that any company which has anything to do with personal data, whether they are holding it, studying it, collecting it, whatever, will have to comply with the Act.
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MIND YOUR OWN E-BUSINESS


The strongest regional growth in the B2B market can be found in Europe. B2B revenue in Europe in 1999 totaled $31.8 billion and by the year 2004, the European B2B market is expected to grow to more than $2.34 trillion, according to the Gartner Group, Inc. This is a serious business already and yet still many organisations in the UK have done little to move into the arena.
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