| |
| New
Website Out Soon |
| Next Monday
a new look for the website wil be launched, including new articles,
tutorials and features. |
| |
| Teen
Market Primer |
| N THE REAL
WORLD
- Not
everything you could know about teens (that's not possible!),
but a good beginning to understanding their buying habits. Read
the story |
| |
| Learning
from Napster.com |
| IN
THE SOAPBOX
- The
controversial software is an inevitable consequence of the music
industry ignoring consumers. Read
the story, and also see it on Upside.com. |
| |
| Turn
Project Work into a Full Time Job |
| IN
FYI
-
You're
in the company, but only working on a project. Here are some
tips on how to turn that project into a full-time position.
Read
the story |
| |
| Priceline.com
- Auctions for Groceries? |
| IN
THE SOAPBOX
- With
the stock of online grocers plummeting, some analysts think
the priceline.com auction model will win for groceries. I don't
think so, and here's why. Read
the story, and also see it on Upside.com. |
| |
| Building
Close Customer Relationships |
| IN
THE SOAPBOX
- Building
close customer relationships is all the rage using Customer
Relationship Management software (CRM). But what do you really
need to think about if you want your customers to be lost to
you for good? Read
the story |
| |
| The
Case for Banner Ads |
IN
THE SOAPBOX
- I've
had a chance to clarify my case, so here is a rewrite of this
previous soapbox. Look for this article to appear this week
on Upside.com
Read the story |
| |
| Finding
New Benefits in Electronic Auctions |
| N THE REAL
WORLD
- You'd think that electronic auctions have become a commodity
- right? Not so fast. There are still benefits that haven't
been addressed - until now. Read
the story |
| |
| Yes,
We Have No Competition (We Have No Competition Today) |
| IN
THE SOAPBOX
- How
many times have you heard this? But it's not true. All firms
have competition, always. Read
the story |
| |
| Searching
for New Product Ideas |
| IN
RESEARCH TO PRACTICE
- Where
do new product ideas come from? Wouldn’t you like to spend
your resources improving relationships with customers and doing
effective marketing, rather than putting all your resources
into research and development trying to find new product ideas?
Look for "Lead Users." Read
the story |
| |
| Latino
Film Marketing: Forging Ahead Boldly or Blindly? |
| IN THE
REAL WORLD
- Data on the Latino market for films is lacking and marketers
are depending on intuition and anecdotes for their strategies.
Read about some of the issues involved. These issues are relevant
for marketers appealing to any cultural demographics.
Read the story |
| |
| The
Missing Link Between Ad Content and Strategy |
| IN THE
MARKETING SKEPTIC
- For
Valentine's Day, Blue Nile began running an ad that, according
to the VP of Marketing (as reported in the WSJ - 2/12/2000),
was supposed to reflect "elegance and simplicity and communicate
that we're going to help men shop for something that they're
not comfortable with." See
if this ad hits the mark. (Hint: it doesn't!) |
| |
| Marketing
on the Web Goes International |
| IN
INTERNATIONAL
- We
venture forth with an article providing background on Shanghai
for doing business there. Whenever we can we'll try to give
you insights into other cities and countries as well, from people
who have lived there. Look for a brief tour as well! |
| |
| The
True Meaning of Disintermediation |
| IN
OTHER VOICES
- I
think John Devorak is onto something. With all the hype about
disintermediation due to the Internet (formally simply
called vertical intergration or "cutting out the middleman"),
here is his view on what has really changed. Read
the story |
| |
| Marketing
Yourself Within the Firm |
 IN
FYI
-
The title says it all. Now you've got a job, but how to you
move up? It's all about marketing, of course. Read
the story.
|
| |
| HitchHiker's
Guide to Basic Forecasting |
| IN TUTORIALS
- Confused by the various forecasing techniques? Here's a new
tutorial that I wrote for DataQuest
a few years ago to help them learn the basics of forecasting.
It's highly useful for those interested in technology forecasting.
Later I'll write a tutorial on forecasting sales potential using
consumer information. See
the tutorial. |
| |
| The
Internet Causes Social Demise? |
| IN THE
MARKETING SKEPTIC
- The results of a recent study, flashing across the Internet
and reported by the news media, says the more we use the Internet,
the less time we spend with real human beings. The implication
is obvious - or is it? Read
the story.
|
| |
| Are
Stock Options Part of Your Compensation? |
| IN
FYI
-
Are you looking for stock options to be part of your compensation
package?. Before you jump into the negotiating arena there are
many things you need to consider. Read
the story. |
| |
| Dot-Coms
and the Super Bowl |
| IN THE
REAL WORLD
- Here come the startups! If you saw the several spots for dot-com
companies during the Super Bowl., you might have asked "What
are they doing?" Don't listen to the pundits who just asked
whether an ad was punchy or not. Here's some things from marketing
theory these companies really should have thought about. Read
the story. |
| |
| Biases
in Judgment |
IN
RESEARCH TO PRACTICE
-Understanding the biases
in  human
judgment is very interesting
from a marketing perspective. |
| |
| Stuck
in the Middle |
| IN
OTHER VOICES
- In Marketing and Strategy we
often talk about being "stuck in the middle." Here's
an article that raises the question whether Schwab is getting
itself stuck. |
| |
| Join
the Marketing on the Web Staff |
| Click
here for more information. |
| |
| Previous
Poll Results |
 Over
the last few months people have been responding to our polls.
Here's a sampling of the
questions and the poll results, along with links to commentaries
or marketing implications. |
| |
| Career-Related
Web Sites |
| IN
FYI
- Wouldn't
you like to have a clean list of relevant career-related web
sites? Here's a manageable list
you can click through. |
| |
