The Virginian-Pilot Advertising DepartmentAd Success Guide
Marketing 101
Media Analysis

Creating Your Marketing Plan

One thing that successful companies have in common is that they are good marketers. Unfortunately, the opposite is also true. As marketing guru Al Ries puts it, "Billions of dollars have been wasted on marketing programs that couldn't possibly work." It is important that you use proven practices to increase your likelihood of being successful. There are four steps to ensuring an effective marketing program for your business:

We have compiled a list of the top 10 advertising questions and provided answers for them to help you in your marketing decisions.

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