The Virginian-Pilot Advertising DepartmentAd Success Guide
Marketing 101
Planbook
Media Analysis

Creating Your Marketing Plan

One thing that successful companies have in common is that they are good marketers. Unfortunately, the opposite is also true. As marketing guru Al Ries puts it, "Billions of dollars have been wasted on marketing programs that couldn't possibly work." It is important that you use proven practices to increase your likelihood of being successful. There are four steps to ensuring an effective marketing program for your business:


We have compiled a list of the top 10 advertising questions and provided answers for them to help you in your marketing decisions.


Marketing Your Business | Pilot Products | Market Research | Getting Results
Advertising With Us | Contact Us | Need Help? | Media Kit | Home

Adinsite - Advertising Made Easy

The results published in Adinsite are copyrighted and remains the property of The Virginian-Pilot. They may not be reproduced in whole or part, and may not be used without written consent.