Famous Hoaxster Gets Jenny McCarthy PO'd
by Daniel Frankel
Nov 10, 1997, 6:45 PM PT

For Jenny McCarthy fans, it was a strange invitation too good to piss away--a chance to own a pint of the bombshell-comic's liquid waste. At least, that's the gist of a press release that was sent to McCarthy's network (NBC), her sponsor (Candie's shoes) and other strategic Jenny locals.

It came addressed from a company called GCS Productions and listed a guy named Stoidi Puekaw as the contact. If you liked the shoe ad featuring the Jenny star sitting on the can with her panties around her Candie's, the release reads, you'll definitely want this gag gift that promises to be bigger than the Pet Rock. For $19.95, "Jenny's Pint o' Pee" is yours.

Of course, Jenny's lawyer was left with a burning sensation, and quickly fired off a cease-and-desist letter to CEO Puekaw, warning him to dispose of the 500,000 cases of gift-wrapped product he claimed was stored in Mexico, awaiting the thirsty holiday rush.

Surprise! GCS stands for "Good Comedy Satire." Stoidi Puekaw spelled backwards reads "Wake up idiots." And "Jenny's Pint o' Pee" is not really a product. Turns out Jenny and her people got had by Alan Abel--a professional hoaxster, founder of the "Omar School for Beggars" (a fictitious pan-handler college) and the Society for Indecency to Naked Animals. A living 67-year-old Connecticut man who once got The New York Times to run his obituary.

Abel simply felt McCarthy had gotten a little too tasteless for his liking with her Candies ad. "I like Jenny very much," he says. "Now that Pamela Lee's retired to life with Tommy and the baby, we need somebody new. I just think she stepped over the line a little when she stepped on the can."

So, with the help of writing partner Ron Kershman, Abel--who's next "product" will be a paperweight called the "Ellen Dildo"--printed out 50 press releases and sent them to the right places. "You get people working around email and fax machines, and it spreads like wildfire," he explains.

McCarthy's Los Angeles-based attorney, Larry Stein--who originally construed Abel's actions as a genuine trademark infringement--is not amused. "Too many people need my resources who have real problems," he says. "I usually shoot off a [cease-and-desist] letter like [the one he sent Abel] once a week or so, but this is the first time it's been a hoax. Still, anytime someone threatens to violate someone else's rights, it's serious."

Now that the hoax has been uncovered, both parties think the issue will probably flush itself away. Still, Abel had a trademark defense at the ready. "We weren't selling Jenny McCarthy's pee," he explains. "It comes from Jenny Hernandez in the Bronx."

And Abel can understand why the former Playboy pin-up might be offended--sort of: "I'm sure her network and her associates don't want her to seem rude, even though she may belch on TV."