CNET - Web Business - Why Web Content Is Different - 9/10/99
   CNET | News | Hardware | Downloads | Builder | Games | Jobs | Auctions | Prices | Tech Help Free Email  
click here for
 CNET : Web Building : E-business : The Big Picture
Fredric Paul: The Big Picture Fredric Paul: The Big Picture
Why Web Content Is Different

In many ways, the Web is similar to other media, from newspapers and magazines to TV and even direct-mail advertising. In other ways, of course, the Web is unique. The trick, as usual, is figuring out which is which.

As a technology-magazine veteran who stopped killing trees almost four years ago, I have some expertise on both sides of this issue. I spent years learning how to create compelling magazine content, and then I spent more years learning that everything I knew about content didn't necessarily hold true online.

To be successful online, content developers have to take advantage of the Web's special strengths and do what they can to minimize the Web's still-very-real weaknesses. Ignoring the realities of the medium is a Web builder's recipe for sure disaster. I know; I've done it.

Of course, there's always an exception if your content is good enough. If the topic is intriguing enough and if the writing is compelling enough, sometimes you can get away with not paying attention to doing it the Web Way. I've done that, too.

Just don't bank on everyone else thinking your stuff is as awesome as you think it is. I've made that mistake, as well. Smart Web builders will hedge their bets by making the Web work with your content, not against it.

So, how is the Web different?

Fredric Paul is a contributing editor to CNET and editorial director of, which provides solutions for growing businesses.

More Big Pictures

Click Here!

More Resources
Content Is No Longer King
In Web Building 
How People Read on the Web
From, The Computer Store  Advertisement  
IBM Thinkpad i1210  Microsoft Office Pro 2000  Olympus D-460 Digital Camera
click here for
CNET Services: Auctions · Check Latest Prices · Downloads · Enterprise Business · Find a Web Host · Find an ISP · Free Newsletters · Gadgets · Games · Hardware · Help & How-Tos · Latest PCs · News · Publish Your Opinion · Search · Stock Quotes · Tech Jobs · Web Building
   CNET Jobs | Corrections | How to advertise | Join CNET's Affiliate Program | Support    About CNET  
Back to Top Join CNET, we're hiring

Copyright ©1995-2000 CNET Networks, Inc. All rights reserved. Privacy policy.