FOR IMMEDIATE RELEASE
Electronic Entertainment Expo (E3)
Angela Edwards Emery
FOX INTERACTIVE CASTS ELITE MODEL AS THE MUSE FOR ITS NEW 60s SPY ADVENTURE
"No One Lives Forever" Brings Sexiness and Sophistication to the PC
LOS ANGELES (May 11, 2000) - Fox Interactive today announced at The Electronic Entertainment Expo (E3) that Elite model and former L'Oreal covergirl, Mitzi Martin, has been cast as the muse for the lead character in its upcoming 60s spy, first-person adventure, No One Lives Forever. Martin's likeness and features will form the cyber model for Agent Archer, the beautiful, but deadly, female operative who braves corrupt agents and other evil forces to protect important international diplomats.
"Fox Interactive wanted to redefine the 60s spy adventure genre for No One Lives Forever and project the title's style and sophistication," said Karly Young, director of worldwide brand marketing, Fox Interactive. "We searched both domestically and internationally for the right look and attitude for Agent Archer and found exactly what we were looking for in Mitzi Martin - beauty, strength and sex appeal."
Fox Interactive has taken an innovative approach to mold a real-life face and personality as the lead character in an original game. In an extensive model search for the perfect Agent Archer look, Fox Interactive interviewed hundreds of beautiful women around the world - the first-of-its-kind casting call for the interactive entertainment industry. Fox Interactive chose Mitzi Martin for this groundbreaking project. Martin has modeled for L'Oreal, Maybelline and Lubriderm and shot with the industry's top photographers including Herb Ritts, Patrick DeMarchellier and Mathew Rolston.
"We are not surprised with Fox Interactive's decision to use Mitzi in No One Lives Forever," said Elizabeth Costa of Elite Modeling. "After reading the game's story, we knew Mitzi had the perfect look they were searching for- beautiful, piercing blue eyes that exemplify sophistication."
60s Style Looks That Kill
A Lethal Cosmetic Case
No One Lives Forever is being developed by Seattle-based Monolith Productions and will be available on the PC in Q4 2000 and on PlayStation2 in 2001.
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