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St. Louis Rams
Rams unveil new togs

Courtesy of St. Louis Rams public relations

ST. LOUIS (April 12, 2000) — The St. Louis Rams presented new uniforms and colors in a fashion show.

The uniforms, in concept, design, and production for more than a year, were modeled by Rams players. Scheduled to appear are Kevin Carter, Mike Jones, Ricky Proehl, and Kurt Warner along with their families and the Rams Cheerleaders. Two "Runway Fan" lucky winners also had the opportunity to model an item of new Rams merchandise at the event. The Vince Lombardi Trophy, emblematic of the Rams' Super Bowl XXXIV championship, was on display and Rams promotional items also were are distributed to lucky winners.

The new uniforms, in Millennium Blue and New Century Gold, mark the first significant change in Rams game attire since they went to their present uniform in 1972. That uniform was modified in 1994, when stripes were removed from the socks. The new uniforms, in Millennium blue and New Century Gold, mark the first significant change in Rams game attire since they went to their present uniform in 1972. That uniform was modified in 1994, when stripes were removed from the socks.

"Moving to St. Louis made us desire to improve the L.A. Rams' uniforms," said Rams owner and chairman Georgia Frontiere. "We believe we have managed to make significant changes that will still retain the dynamic tradition of the Rams' helmet and uniform."

The Rams always have been at the forefront of NFL uniform design. In 1948 running back Fred Gehrke, an industrial graphic designer in in the off-season, painted Ram horns on the team's helmets. No other college or professional teams had such an emblem on their headgear. By 1960 all pro teams except Cleveland had copied the Rams. Hundreds of college and high school teams followed.

RAMS UNIFORM HISTORY AT A GLANCE

1937-45: Rams wear red jerseys and black pants with red helmets. Red and black were colors of the Fordham University team, favored by Homer Marshman, original Cleveland owner who also came up with name "Rams," also used by Fordham University.

1946: Upon move to Los Angeles, Rams change colors to blue and gold.

1948: Running back Fred Gehrke, an industrial graphic designer in the off-season, paints gold Ram horns on the team's blue helmet. Rams become first team with helmet emblem. For Gehrke, the task becomes difficult. Paint chips off the leather helmets and they must be touched up or repainted after each game.

1949: Hard, plastic helmet is in NFL. Rams headgear no longer needs week-to-week refinishing.

1957: Rams wore gold jerseys for final time in game at Detroit Oct. 13. They begin wearing blue jerseys with white trim and white pants. The gold jersey did not present well on network black and white television. When a suitable gold color was found, Rams owner Dan Reeves refused; he thought there would be fallout because the color was called "Buttercup Yellow."

1958-71: Rams wear blue and white jerseys or white and blue jerseys, with white pants and a white helmet with blue rams horns.

1972: Rams horns where the shoulders met the sleeves replace sleeve stripes and a new, bright gold trim marks dramatic change in the uniform. Through 1974, Rams wear blue shoes when in blue jerseys and white shoes when in white jerseys.

2000: A new millennium and a new Rams uniform.


 

Kurt Warner (13) and Mike Jones seem to like the new look.
• Q&A; with GM Charley Armey

• 2000 Rams schedule

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