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CUSTOMER RELATIONSHIP |
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Face Off By Jenny Oh Siebel and Oracle gladiators David Schmaier and Mark Barranechea battle it out over product, strategy and which company will be left standing in the highly competitive arena of CRM. Tracking the Elusive User By Joe Ashbrook Nickell You may know what your customers are up to on your site, but ad networks know what they're doing all over the Net.
The Power of Information Word to the Wise Can You Relate?
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PERSONALIZATION |
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Getting to Know You By Jenny Oh Personalization software promises to create bonds with your customers - but sales and marketing have to catch up before customers feel the love. Me & My Grocer By Alexei Oreskovic At Webvan, there's more to personalization than just making product recommendations.
Flight of the Firefly As You Like it
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CUSTOMER SERVICE |
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Call Forward By Aaron Pressman Serving more than 24 million AOL subscribers, the mother of all customer-service operations is waiting to hear from you.
Hold That Call Service Oriented
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THE FUTURE OF CUSTOMER INTELLIGENCE |
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Broad Brand By Patricia B. Seybold You've got the logo and the packaging - now how does your customer experience measure up? |