FOR IMMEDIATE RELEASE
Contact: Aliza Schlifkin Sharon Rice
Ruder Finn MotherNature.com
MOTHERNATURE.COM ANNOUNCES STRATEGIC ALLIANCES
WITH TWO HEALTHCARE ORGANIZATIONS
Agreements with Landmark Healthcare and the AANP Offer Marketing of
MotherNature.com Products & Information to Millions of Patients
CONCORD FARMS, MA (January 6, 2000) MotherNature.com (Nasdaq: MTHR), a leading online information source and e-tailer of vitamins, supplements, minerals, and other natural and healthy living products, today announced partnerships with two leading alternative care health organizations to provide natural health products and information to their members. The agreements with Landmark Healthcare and the American Association of Naturopathic Physicians (AANP) will promote MotherNature.com to millions of patients and healthcare practitioners of the two organizations.
"These alliances are an important first step in the development of new sales channels for MotherNature.com," said Michael Barach, president and CEO of MotherNature.com. "The two partnerships are structured quite differently, but they are both excellent examples of how MotherNature.com can partner with healthcare organizations and practitioners to provide valuable and trusted services to their members in addition to servicing our customers directly."
Serving more than six million members nationwide, Landmark Healthcare, Inc. is a progressive health care company with a 14-year history in complementary alternative medicine (CAM) programs via managed care and other innovative benefit designs.
As part of its agreement with MotherNature.com, Landmark Healthcare will promote MotherNature.com to its six million lives as a source for discount vitamins, minerals, supplements and other natural products. In addition, Landmark and MotherNature.com will jointly market their services to other health plans and employer groups. MotherNature.com will also be able to fulfill product requests by telephone or fax if a health plan member does not have Internet access.
"Landmark and MotherNature.coms mutual vision for this offering is to give health plans and employer groups opportunities to create health and lifestyle solutions for members through purchasing ability, technology and educational content," said Kevin Buron, Vice President of Marketing.
The American Association of Naturopathic Physicians is the leading organization for Naturopaths, representing about 650 active physicians. A licensed naturopathic physician (N.D.) attends a four-year graduate-level naturopathic medical school and is educated in all of the same basic sciences as an M.D. but also studies holistic and nontoxic approaches to therapy with a strong emphasis on disease prevention and optimizing wellness.
With this new alliance, an AANP doctor can set up a personal dispensary on MotherNature.com and become part of MotherNature.coms Wellness Advisor Network, an online, interactive forum to improve patient care and extend the relationship between patient and practitioner beyond the office walls. The N.D. can then send a patient to their personal site to learn about and purchase the natural products they find efficacious in treatment.
Benefits to AANP members include unlimited virtual inventory, access to hard-to-find products and other health-related items such as books and natural household products, and information to help patients educate themselves during treatment.
"It is an excellent added value for our N.D.s to provide their patients with easy access to a trustworthy source for the broad array of natural health products and information they recommend every day in clinical practice," added Sheila Quinn, Executive Director of the AANP. "We look forward to growing this partnership with MotherNature.com and finding new and innovative ways to work together."
"We are extremely pleased that these two highly regarded organizations recognize the strong product selection and fulfillment capabilities we have developed in servicing this market and look forward to further developing additional alliances in keeping with this strategy," Barach concluded.
About MotherNature.com, Inc.
MotherNature.com, Inc. (Nasdaq: MTHR) established an Internet site in 1995. It is a leading online retailer of a vast array of vitamins, supplements, minerals, and other natural and healthy living products. MotherNature.com is also a leading provider of health information on the Internet, with contributions from a panel of health and medical professionals. The company maintains its corporate office in Concord, MA, a distribution center in Springfield, MA, and a customer support center in Acton, MA.
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