The Privacy Leadership Initiative
was formed by leaders of a number of different companies
and associations who believe that individuals should
have a say in how and when their personal information
can be used to their benefit.
The purpose of the PLI is to create
a climate of trust which will accelerate acceptance
of the Internet and the emerging Information Economy,
both online and off-line, as a safe and secure marketplace.
There, individuals can see the value they receive in
return for sharing personally identifiable information
and will understand the steps they can take to protect
themselves. As a result of sharing, individuals will
have the power to enhance the quality of their lives
through personalized information, products and services.