A SACRAMENTO BEE SPECIAL REPORT

Introduction

About this series

Day one
April 22, 2001

Main story: Movement's prosperity comes at a high price

Sidebar: Rare rodent likely extinct

Sidebar: A century of environmentalism

Graphic: Giving to the environment

Graphic: Executive salaries (Requires Acrobat Reader)

Graphic: The greening of the environmental movement (Requires Acrobat Reader)

(Download free Acrobat Reader)

Photo gallery

Day two
April 23, 2001

Main story: Mission adrift in a frenzy of fund raising

Graphic: Philanthropic report card

Graphic: Fund raising fact and fancy -- Otters

Graphic: Fund raising fact and fancy -- Whales

Graphic: Fund raising fact and fancy -- Wolves

Graphic: Fund-raising effectiveness

Photo gallery

Editorial: How to be green

Day three
April 24, 2001

Main story: A flood of costly lawsuits raises questions about motive

Graphic: The cost of environmental litigation

Photo gallery

Day four
April 25, 2001

Main story: Spin on science puts national treasure at risk

Graphic: Growing Southwest forest fires

Graphic: Fire country

Photo gallery

Day five
April 26, 2001

Main story: Solutions sprouting from grass-roots efforts

Graphic: Endangered nation

Photo gallery


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A century of environmentalism


(Published April 22, 2001)

1892: Sierra Club founded by John Muir and others.

1905: National Audubon Society founded.

1914: Passenger pigeon goes extinct.

1946: Nature Conservancy established.

1962: "Silent Spring," by Rachel Carson, published.

1969: Cuyahoga River in Ohio catches fire.

April 22, 1970: The first Earth Day.

1971: Sierra Club Legal Defense Fund and Greenpeace formed.

1973: Endangered Species Act passed by Congress. Citizen suit provision gives environmental groups the right to sue to enforce the law.

1976: Greenpeace's harp seal campaign touches heartstrings, opens pocketbooks.

1977: Love Canal toxic dumping incident leads to rising concern about dioxin and other chemicals.

1979: Three Mile Island nuclear accident.

1981-83: Sierra Club uses Interior Secretary James Watt as focus of a highly successful membership and fund-raising campaign.

1985: British scientists in Antarctica discover ozone hole.

1986: Chernobyl nuclear disaster in Ukraine.

March, 1989: Exxon Valdez oil spill. Eleven million gallons of oil blacken 1,500 miles of Alaska shoreline.

1991: Suit filed against U.S. government involving a rare salamander that brings lawyers for the Sierra Club and other plaintiffs $3.55 million.

1991: Conservation International drops its direct mail fundraising campaign because of financial and environmental concerns.

1992: Earth Summit held in Rio de Janeiro.

1993: Federal Judges sharply criticize a Sierra Club Legal Defense Fund attorney for "flagrant overbilling" in a Clean Air Act case against the government.

1994: Charitable giving to environmental causes tops $2 billion.

1994: National Commission on Wildfire Disasters warns of escalating catastrophic fire danger in western states.

1995: Piece of ice the size of Rhode Island breaks off the Larsen ice shelf in Antarctica, indicating global warming could be a threat to the planet.

1996: Federal judge in Los Angeles reduces fee award of two environmental lawyers by 63 percent in a case involving the red-legged frog, calling the lawyers' hourly time sheets "overstated."

1996: Arizona rancher Matt Maggofin single-handedly saves rare leopard frog, at a personal cost of more than $8,000.

February 1997: A $500,000 Environmental Defense Fund investment plunges to $18,000.

March, 1997: National Parks Conservation Association fires its president and awards him $760,335 -- without telling members.

May, 1997: Sierra Club hosts cocktail party at Westin St. Francis hotel in San Francisco.

1997: Kyoto protocol signed. Industrial nations agree to cut emissions of greenhouse gases by 5 percent to limit global warming.

1997: Julia "Butterfly" Hill begins two-year "tree sit" in a California redwood to protest logging.

1997-98: A coalition of environmental groups distort facts in an effort to derail the Quincy Library Group's logging and thinning project aimed at reducing fire danger and restoring forest health.

1998-99: The Wilderness Society sends 6.2 million fundraising letters at a cost of $1.46 million but uses a loophole to report $1.27 million of the bill as "public education."

1999: Average top executive salary at nation's 10 largest environmental groups climbs to an all-time high: $235,918
-- Giving to environmental causes reaches a record high: $3.5 billion.
-- U.S. General Accounting Office warns of escalating fire danger across 39 million acres of the West; recommends widespread thinning of small trees and removal of dead wood.

1999: Feed store owner Buddy Thomas forms all-volunteer environmental group to protect rare mussels and fish in the Appalachian Mountains.

1999: An estimated 35,000 protesters take to the streets in Seattle, objecting to the World Trade Organization's stance on health, labor and environmental standards.

2000: National Forest Protection Alliance and other groups take scientific findings out of context in promoting a "no-commercial logging" campaign in Congress.

2000: Most destructive fire season in half a century scars Western states.

2000: The Nature Conservancy mails 35 million fundraising letters: an average of 95,890 letters a day.

2000: Defenders of Wildlife receives a "D" rating from American Institute of Philanthropy for spending too little on conservation and too much on fund raising and management.

2001: National Audubon Society launches fund-raising campaign attacking President Bush's environmental policies.

-- Research by Tom Knudson




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