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October 17, 1997  Web designers, like sorcerers, have whipped up a remedy to squeeze their design masterpieces through age-old bandwidth. Preloading is the remedy being used to facilitate a smoother, less wait-intensive user experience. Scott Hamlin shows you how to accomplish preloading using HTML, JavaScript, and even Shockwave for Director. Plus preloading techniques, load sequencing, and even how to fake it with Macromedia Flash. Start Here!Five Basic Measures of Online Advertising By Leslie Howard The Web promises to be the most measurable and directed form of marketing, yet making sense of ad measurements like page views or visits hasn't been clear or easy. Tracking Success defines some basic measures from IAB and CASIE. Streaming Animation with RealFlash By Wes Thomas Our Web Addict is even more amped-up than usual about RealNetwork's hot new product which combines Flash with Real Audio for a synchronized compressed audio, especially needed for music and speech. Standing Tall in Search Engines By Daniel A. Tauber and Brenda Kienan The second part of our Webmastering series lets you in on how search engines rank relevancy based on different criteria so you'll know how to maximize your site's standings. Plus, tips for successful submissions. GIFmation Worth the Extra Expense By Bob Schmitt Boxtop Software's new breed of GIF animation-specific programs adds welcome features making the designer's job easier.  The Day the Email Server Went Down Silicon Alley |
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