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FEATURE
REVIEW
ENTERPRISE
COLUMNS
PROGRAMMING
DEPARTMENTS
"Viewpoint"
Supporting
Roles
The
end of the year is a time of different celebrations for various
cultures, but almost universally a time of rededication and of reflection
about family and friends--the support systems that help us in our
daily lives. As we plan for the coming year, it also might be appropriate
to extend the idea of support systems beyond the bounds of family
and friends to the individuals and companies with which we do business.
This larger circle also forms a support system; the relationship
is symbiotic. These people and businesses depend on us as much as
we depend on them.
If caught
up in the holiday spirit, we might take time to address greeting
cards to the point people in our larger support system. This is
a simple way of saying thanks for the assistance they have provided
during the year. Or, we might call technical support and report
that, thanks to their daily efforts, we have no problems to report.
Both methods are simple and inexpensive ways to express our appreciation
for the role these people have played in our professional lives.
Without their contributions, our own accomplishments during the
year likely would have been diminished. Telling them that, however,
makes all the difference in the world. After all, we are part of
their support system, too.
These extended
support systems have a long-term aspect, a more persistent cost-benefit
ratio that also is worth remembering. Similar to the cause-and-effect
that occurs in our world's complex ecology, our daily business decisions
can have a long-term impact on the local, national, and world economy.
As we concentrate on getting the best price or getting that extra
option thrown in for free, we tend to ignore the long-term role
of the vendor in our support system.
The fact that
the vendor exists, for example, is what provides us with choice.
While too many choices can be a distraction, a lack of choices can
be catastrophic. If we take too short term a view of our business
dealings, our actions may be akin to clear-cutting the last habitat
of an endangered species--we may push a vendor (or class of vendors)
toward extinction. Just as the role of an endangered species in
the grand scheme of nature may not be immediately apparent, the
supporting roles played by groups of vendors also may be easy to
take for granted. Following the thoughts of Ayn Rand in her deceptively
thin book, The Virtue of Selfishness, however, we may see that our
own self-interest is served best by supporting others (in this case
a variety of vendors), thereby ensuring the perpetuation of choice
and the continued viability of our extended support system.
- Ralph
Barker
Senior Technical Editor
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