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· Nintendo is currently developing a product - tentatively named "Pokémon Card-e-Reader" - that will link the new Game Boy Advance system with the immensely popular Pokémon Trading Card Game (TCG).
· The "Card-e-Reader" device will be used to read barcodes found on new versions of the Pokémon TCG cards, known as "Card-e" cards, which contain the specially coded data for the "Card-e-Reader" as well as the information traditionally printed on the cards.
· With the "Card-e" and "Card-e-Reader" technology, extensive information about game rules as well as the characteristics and the function of each card will be read from the card and displayed on the Game Boy Advance screen, making it possible for the players to learn the game as they play along.
· The barcodes on each "Card-e" card can contain up to 2,064 bytes of text, image and sound data on the longer side and 1,296 bytes on the shorter side. With this capacity, a short game program can easily be stored on a card.
· The new technology creates innovative gameplay experiences that could not have been possible with conventional cards. A player can either enjoy the game alone or prepare for a match by building his or her own strategies.
· These state-of-the-art cards also can be used in traditional TCG plays, just like existing cards.
· The Pokémon TCG, which spearheaded the recent trading card game craze in Japan, has become an international phenomenon supported by ardent fans. More than 2 billion Pokémon Trading Card Game cards have been sold in Japan alone.
· "Card-e-Reader" and "Card-e" products are being developed under a partnership with Olympus Optical Co., Ltd.
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