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New challenge to invite submissions by utilizing the interactivity of the Internet.

10,364 people from 42 countries in the world entered the JAS B777 Rainbow Design Competition on the Internet. "A global-scale participation" has become real.

JAS thinks that the Internet which is the media for the interactive participation should be a fun and convenient tool for both the companies and users. Using the Internet to invite submissions is a way to express JAS's attitude which is to figure out the service by meeting the needs of customers through the communication.

The invitation to the competition was set in the Invitation homepage of JAS homepage in our own server, and entry period was from April 25th to May 31st. The method to enter the competition was that first, download the B777 Application Form from the Invitation homepage, then, design rainbow in the downloaded B777 frame, and upload the design in the Invitation homepage. If the uploading was difficult, the design was printed out and sent by mail. For people to enter the competition other than on the Internet, the application form was set in each JAS branch offices and the airport counters.

On April 24th in 1996, the invitation to the competition was advertised in newspapers, then the competition office got many calls and e-mails, which were over 300, of inquiries. The reaction to the competition was much greater than we had expected. Especially after the Golden Week (Japanese long holiday in spring), we got so many submissions, and the computer system and staffs were all busy. 10,364 people from 42 countries ended up to participate in the competition after closing the submissions at11:59:59 on May 31st (Japan Standard Time).


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Setting up the new award for elementary school students

The judgment was done in a few steps, first prejudgment by the submission office, then the judgment by the JAS employees, and the final judgment by the judges. The standard of the judgment was to see its impact, theme, visibility, design, originality, color, amusement, and durability.

First, in the prejudgment, 3,000 works were picked from all the works submitted by the submission office. Then in the first and second judgment 45 works were chosen, and among them 10 works were selected by the voting of all the JAS employees.

Finally in the final judgment, Masuo Ikeda (print artist), Kenshi Hirogane(Manga artist), Yoshiko Sakurai (journalist), Yosuke Kaji (copywriter) proceeded the judgment carefully and boldly with reference to the previous judgment. (The movie director, Akira Kurosawa didn't attend the judgment on that day because he caught cold, he judged later.)

The result of the final judgment was a grand award, 2 awards of excellence, a special award for overseas submissions, a special award for middle and high school students, 10 awards of merit. Furthermore, responding to many elementary school students' submissions, special award was set up, and three works were chosen for it. Also, 100 works will be selected as JAS prize from all the works submitted by lottery to commemorate JAS 25th anniversary. The design of grand award will be printed on B777,and it will go to the sky in April, 1997 as new rainbow wings of JAS.


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The Internet as a new communication channel

JAS homepage has started to provide the real time information such as the situation of the seat vacancy and flight information from April 1st in 1996. Moreover,it is getting ready for the reservation and other services. For the rainbow design competition, JAS homepage provided the real time news about the submissions, and some of the works submitted were displayed in the virtual gallery in the homepage.

JAS will utilize the Internet not only in the ticketing work but also as a network media to contact community and customers, and even as a tool to let people know the pleasure of travel.


■Nationalities of participants (number of people)
Total number of participants 10,364
USA621Germany10Philippine8
Australia21Dutch38Poland1
Austria8Hongkong9Portugal1
Belgium7Hungary1Russia2
Brazil10India2Singapore5
Canada77Indonesia1Sulovakia2
China3Israel1South Africa4
Colombia7Italy8Sweden7
Cyprus5Korea1Switzerland2
Czecho7Luxemburg1Taiwan4
Denmark6Malaysia2UAE2
England29Mexico8Uruguay1
Finland12New Zealand8Venezuela2
France4Norway4Japan5,283
Total submissions by on-line/42 countries:6,235
(Besides Japan/41countries:952)
Total submissions by mail:4,129

■Classification of participants (number of people)
General Entry 7,498From Outside Japan 952High School 294Elementary School and Younger 651
Designers 339College students 415Middle High School 215Total 10,364


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