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1. ADVERTISING RATES
| Black and White display rates |
1-5x |
6-12x |
13-25x |
26-29x |
52+x |
| Full page |
$1,870 |
$1,745 |
$1,590 |
$1,455 |
$1,395 |
| Island half |
1,145 |
1,080 |
1,040 |
915 |
865 |
| Half page |
1,020 |
950 |
905 |
795 |
750 |
| Quarter page |
610 |
570 |
535 |
475 |
450 |
| Eighth page |
320 |
300 |
285 |
260 |
240 |
| Column Inch |
40.00 |
38.00 |
36.00 |
35.00 |
33.00 |
OTHER SPECIAL ADVERTISING RATES
Casting Notices... $10, for info call 323-525-2358 or email bswcasting@backstage.com.
Color... $350 per color. 4-color process: $1400
2. MAILING INSTRUCTIONS
Space orders, correspondence and copy should be addressed
to Back Stage West, 5055 Wilshire Boulevard, Los Angeles,
CA 90036
3. ISSUE AND CLOSING DATES
Published weekly: dated and issued Thursday.
Final space reservations: Friday 1:30 p.m.
Pub-set copy, camera-ready art: Friday 1:30 p.m.
**Call to reserve space
4. GENERAL REGULATIONS
Agency Commissions
15% allowed to recognized agencies. Commission not allowed
on mechanical functions performed by publication, including
typesetting, inserting of supplied inserts, etc. Color charges
are commissionable.
Payments
Advertising charges are to be pre-paid.
5. CIRCULATION DATA
8,000 weekly newsstand buyers, an additional 7,500 mail subscribers,
a 2 to 1 pass-along readership. A total readership of over
30,000 performers, casting directors and agents, theatrical
producers and executives, technicians, and others in the performing
arts.
Distribution: By subscription and newsstand.
Subscription price $89.00 per year; single copies $2.75 in
California/$3.25 elsewhere
6. MECHANICAL DATA
Publication: 113/8" x 151/8". No bleeds.
Method of printing: Offset.
Number of columns: 5.
Column width 17/8" Column depth: 14".
Requirements for advertising supplied in digital form:
* Composition of ad should be done using QuarkXpress 3.32
(not 4), Adobe Illustrator or Photoshop software. NO other
format/software will be accepted.
* Must include all post script screen and printer fonts.
* Must include ALL artwork. Artwork must be saved as a tiff
or eps file.
* It is preferable that artwork and ads be supplied to us
electronically on a, Macintosh formatted, 3.5" Floppy disc
or Zip disc.
* Your ad may also be sent to us via e-mail to: bswproduction@backstage.com
Offset film requirements:
No Offset film requirements. Effective 1/1/01 Rate Card #8
BACK STAGE WEST
5055 Wilshire Boulevard
Los Angeles, CA 90036
323-525-2225 * fax: 323-525-2226
Publisher's Protective Clauses
a. In the event of non-payment, publisher shall have the
right to hold advertiser and/or its advertising agency jointly
and severally liable for such monies as are due and payable
to publisher. Rendering a bill to the advertiser's advertising
agency shall not relieve the advertiser in the event of non-payment
by the agency. Payment by advertiser to its advertising agency
will not constitute payment unless payment is actually received
by publisher.
b. Advertiser and its advertising agency shall be responsible,
jointly and severally, for all content of advertisements (including
text, illustrations, trademarks and any other matter) and
shall defend, indemnify and hold publisher harmless from and
against any loss, expense or other liability, including publisher's
actual attorney's fee, resulting from any claims or suits
for libel, violation of rights and privacy, plagiarism, copyright
infringement and any other claims or suits that may arise
out of the publication of such advertisements.
c. All space contracted must be used within one year after
publisher's receipt of insertion order or contract.
d. All advertising is subject to publisher's approval. Publisher
reserves the right to reject advertising for any reason, including
advertising which publisher deems inappropriate or incompatible
with the publication's standards.
e. Publisher is not liable if, for any reason, it becomes
necessary to omit an advertisement.
f. Any errors in an advertisement should be reported to the
publisher upon publication. Publisher's liability is limited
to first insertion in which errors occur that are the direct
result of the publication's printing, mechanicals or typesetting.
Publisher's liability for any error will not exceed the charge
for the advertisement in question.
g. Publisher reserves the right to place the word "advertisement"
with copy which, in the publisher's opinion, resembles editorial
matter.
h. No conditions (printed or otherwise) appearing on space
orders, billing instructions or copy instructions, which conflict
with the publisher's stated policies, will be binding on the
publisher.
i. Publisher is not liable for failure to perform or delay
in performance caused by strikes, accidents, fires, acts of
nature, or other contingents beyond the publisher's control.
BPI Communications, Inc.
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