Press Release
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Apple's QuickTime 3.0 Receives Industry Awards

Videography Magazine Recognizes Technology with Two Top Awards

Additional Industry Awards

CUPERTINO, Calif.--Sept. 12, 1997--Apple Computer, Inc. today announced that QuickTime 3.0, the latest release of the Company's industry-standard digital media system software for Windows and Mac OS, has received several product and technology awards from computer industry press and user groups. Videography magazine recently granted QuickTime 3.0 two top honors--the first annual Open Studio Interoperability Award, presented at the SIGGRAPH tradeshow in August, and the National Association of Broadcasters (NAB) '97 Editors' Choice Award.

According to Videography, the Open Studio Interoperability Award is given to a new product that "most significantly enhances the sharing of digital media in professional studio environments." The NAB Editors' Choice Award is for products "that deliver new capabilities, or substantially improve the state-of-the-art in an existing product category." QuickTime 3.0 received these awards based on its proven interoperability among a variety of tools running on multiple platforms.

"QuickTime is an enabling technology that brought the world of time-based media to the personal computer, along with an extensible architecture for creating and sharing digital media content," said Brian McKernan, editor of Videography magazine and editorial director of the Miller Freeman PSN Video Division, New York. "QuickTime 3.0 takes bold steps forward to facilitate interoperability among multiple tools running on multiple platforms. The entire professional video and teleproduction industry owes a debt to Apple for trailblazing this exciting technology, which is--and will increasingly be--an essential tool for creating tomorrow's dynamic media content, both video and audio. We congratulate Apple on these two well-deserved awards."

"Apple is proud to be recognized for its continuing efforts in the multimedia industry with the latest QuickTime release," said Mitchell Weinstock, QuickTime 3.0 product manager, Apple Computer, Inc. "QuickTime 3.0 continues to set the pace for digital media system software with its cross-platform capabilities and support for a wide variety of digital media file formats. We are pleased to accept Videography's awards which recognize QuickTime's leading role in delivering cutting-edge technology for the digital future."

Additional Industry Awards

QuickTime 3.0 has also received awards from other publications and user groups including:

  • Television Broadcast Magazine--Editors' Pick of Show, NAB 1997

  • New Media magazine--1997 Hyper Award, System Software

  • Millimeter magazine--Tommy Award, SIGGRAPH 1997

  • Berkeley Mac Users' Group--Fall 1997 Choice Product Award

QuickTime 3.0 Supports Multi-Platforms: All Major Video and Audio File Formats QuickTime 3.0 is the latest release of Apple's widely adopted software architecture for creating and publishing digital media. QuickTime 3.0 is significant as it brings the full power of QuickTime --including the ability to capture, edit, compress, and playback digital media--for the first time to all major personal computer platforms, including Windows 95, Windows NT 4.0, System 7.x , Mac OS 7.6, and Mac OS 8.

Additionally, QuickTime 3.0 supports the playback, editing and integration of QuickTime, MPEG, AVI, OMF, DV, and OpenDML files, providing one of the highest levels of interoperability with all major video file formats. QuickTime 3.0 also supports industry standard digital audio file formats, including Wave, AIFF, Sound Designer II, AU, and MPEG Layer 2, as well as many still image, animation, and MIDI formats.

QuickTime: The Foundation for Leading Video Software Tools First released in 1991 for Macintosh, QuickTime is the recognized leader in software technology for the creation and delivery of digital media. QuickTime is the foundation of the QuickTime Media Layer, which also includes QuickTime VR and QuickDraw 3D. Used for professional video editing and the creation of CD-ROMs, QuickTime is believed to comprise more than half of the video content found on the Internet.

QuickTime provides foundation technology for building powerful digital media tools. Award-winning video software products--including Adobe After Effects, Avid Cinema, Adobe Premiere, and Radius Edit, as well as Macromedia's soon-to-be released Final Cut--are all built on top of QuickTime.


QuickTime 3.0 is expected to be available Fall, 1997. Apple expects to make the software available via download from the World Wide Web at: Developers may license QuickTime 3.0 for redistribution with applications, titles, and media clip libraries that support QuickTime. For additional licensing information, contact Apple Software Licensing by phone at: (512) 919-2645 or by email at:

Apple Computer, Inc. ignited the personal computer revolution in the 1970s with the Apple II, and reinvented the personal computer in the 1980s with the Macintosh. Apple is now recommitted to its original mission - to bring the best personal computing products and support to students, educators, designers, scientists, engineers, businesspersons and consumers in over 140 countries around the world.

Press Information Contact:
Staci Sheppard
Apple Computer, Inc.
(408) 974-8404

Russell Brady
Apple Computer, Inc.
(408) 974-6877

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Apple, the Apple logo, Macintosh, Mac OS, QuickDraw, and QuickTime are registered trademarks of Apple Computer, Inc. All other brand names and companies mentioned are trademarks or registered trademarks of their respective holders and are hereby acknowledged.

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