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Our Mission
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Wired Digital Today
Awards We've Received
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Wired Digital
660 Third Street
Fourth Floor
San Francisco, California 94107
USA

tel +1 (415) 276 8400
fax +1 (415) 276 8499

The above #'s are not for Wired Magazine.
To reach the magazine: (415) 276-5000

 

Our Mission   Wired Digital creates a range of dynamic online products that help people put emerging technologies to use in their personal and professional lives. In brief, we provide tools for innovators. Our online services provide technology-oriented information and cutting-edge tools that people can use day to day. Wired Digital is headquartered in San Francisco with satellite offices in New York, Chicago, and Los Angeles.

Wired Digital's current properties HotBot (www.hotbot.com), the Web's best-rated search engine; Wired News (www.wired.com), the premier service for news of the digital world; HotWired (www.hotwired.com), the award-winning site about Web technology and culture; Webmonkey, the leading Web enthusiast's how-to site; and Suck (www.suck.com), featuring unpopular opinions on pop culture, are wholly owned by Lycos, Inc. (Nasdaq: LCOS).

Founded in 1995, Lycos, Inc. is a leading Web media company and one of the most visited hubs on the Internet, reaching one out of every two Web users. The Lycos Network is a unified set of Web sites that attracts a diverse audience by offering a variety of services, including leading Web navigation resources, homepage building and other Web community services, and a comprehensive shopping center.

 

  [HotBot]
HotBot Search
Shopping

[HotWired]
HotWired
Webmonkey
Webmonkey Guides
RGB Gallery
Suck.com
Wired Magazine

[WiredNews]
News
Stocks

Wired Digital support

Our Products   HotBot www.hotbot.com
Since its launch in 1996, HotBot has been named the Number One search site on the Web in independent reviews from the top consumer-oriented computer and personal-finance publications in the United States. HotBot has been awarded top honors such as "best search site on the Web" by SmartMoney, PC Magazine, PC Computing, PC World, New Media, and CNET for its sophisticated search features and easy-to-use interface.

HotBot has garnered these awards by offering Web users one of the most comprehensive and up-to-date "snapshots" of the Web currently available. HotBot indexes every word, link, and media file on more than 110 million Web documents and refreshes its entire database of documents every three to four weeks. It also allows users to construct sophisticated search queries of its index without previous knowledge of complex search terms and methodologies. Instead, HotBot offers users a simple, point-and-click interface, intuitive pulldown menus, and the ability to use plain English terminology for constructing searches.

For the broadest search experience possible, HotBot has partnered with leading information and technology companies to provide users with relevant search results and free searchable access to valuable data not available on the Web, including stocks, electronic commerce, classifieds, news, and business information.

Based on its expanding feature set, ongoing content development, and significant traffic growth, HotBot has emerged as one of the major Web portals in operation today. HotBot is the search site of choice for experienced users and Web beginners alike.

Wired News www.wired.com
Clear, concise, and complete, Wired News is the essential source for daily news and analysis of the technologies, companies, and people driving the information age. Going beyond traditional technology coverage, Wired News delivers an in-depth, informed insider's perspective on how technology is affecting business, culture, and politics on a daily basis. Launched in 1996, Wired News is available directly via the Web.

HotWired www.hotwired.com
HotWired was launched in 1994 as the Web's first site to feature original content and Fortune 500 advertising. HotWired's mission is to function as a highly interactive crossroads for the Web's large, emerging class of "participants" - professionals and enthusiasts who are actively involved in creating the Web and have made this medium a part of their lives. The site showcases the Web's best and latest technology, art, and design developments with offerings like RGB Gallery and Animation Express. And through the highly acclaimed Webmonkey site, HotWired teaches Web participants how to put these developments to use on a daily basis.

Suck www.suck.com
The longest running, most imitated, and most gleefully abusive daily column on the Web, Suck features unpopular opinions on pop culture.

 

 
Our History   In October 1994, a full month before Netscape released its first commercial Web browser, Wired Digital, then called HotWired Inc., invented commercial Web media when it launched the HotWired Web site (www.hotwired.com) - the first Web site with original content and Fortune 500 advertising.

Whereas Wired magazine (the company's print division at the time) wrote about the Digital Revolution, HotWired lived that revolution on a daily basis. HotWired's original mission was to show the way forward by developing and fostering "new thinking for a new medium," pioneering communication forms, building community, and developing new-media business models.

Every year since its launch, Wired Digital has won numerous industry awards for content and design. In addition, it has built a successful business, ranking among the top 20 highest-trafficked destinations on the Web, with revenues increasing faster than the industry as a whole last year. Along the way, it has pioneered many firsts, including:

  • First Web site to accept and model its business around advertising and sponsorship. HotWired invented the ad banner. Charter advertisers included IBM, AT&T, Sprint, MCI, Volvo, Zima, and Club Med.
  • First to integrate community-building chat and forum activities throughout its media content.
  • First to recognize the value of membership systems, even on free Web sites like HotWired.

By February 1995, HotWired boasted a membership of 100,000 and became widely recognized as the leading cultural icon of the new Web generation. The site's how-to section for Web developers, called Webmonkey, was launched in August 1996 and quickly rose to prominence as the leading Web-developer resource site. Today, HotWired hosts more than 600,000 visitors each month.

 

 
HotBot   Wired Digital launched its second major Web property, the HotBot search engine (www.hotbot.com), in May 1996. Based on user feedback and usage trends first spotted while developing the seminal HotWired site, the company quickly saw the need for a better search resource than those available to aid people in navigating the hundreds of millions of documents that would soon comprise the World Wide Web.

In partnership with a University of California at Berkeley professor and graduate student doing research on a backend search technology, code-named Inktomi, Wired Digital outlined the features necessary to create a new, powerful search tool and developed an intuitive, easy-to-use interface based on that functionality. HotBot launched to quick consumer and competitive notoriety by offering the largest and most frequently updated searchable index of the Web, as well as the broadest set of search features then available.

Since its launch, HotBot has been rated the No. 1 search engine on the Web in independent reviews from the top consumer-oriented computer and personal-finance publications in the United States. HotBot has been awarded top honors such as "best search site on the Web" by SmartMoney, PC Magazine, PC Computing, PC World, New Media, and CNET for its sophisticated search features and easy-to-use interface.

Today, HotBot attracts more than 7.1 million unique users a month. To assist these users in capitalizing on the numerous, cost-effective online shopping opportunities now available, Wired Digital launched an online commerce marketplace, the HotBot Shopping Directory (shop.hotbot.com), in June 1998. The directory combines premium goods and services from over 40 of the Web's leading retail merchants with an innovative shopping-comparison service.

HotBot continues to expand its user search experience through partnerships with best-of-class information providers that offer up-to-the-minute searches on specialized information categories including stocks, electronic commerce, news headlines, email addresses, domain names, classifieds, Usenet groups, and job opportunities.

Based on its expanding feature set, ongoing content development, and significant traffic growth, HotBot has emerged as one of the major Web portals in operation today.

 

 
Wired News   To further satisfy its growing audience's thirst for information about the emerging digital world, Wired Digital launched a daily technology news service, Wired News, in November 1996. Since launch, Wired News (www.wired.com) has become the essential source for daily news and analysis of the technologies, companies, and people driving the information age. The site currently attracts more than 1 million readers a month, hosting more than 600,000 daily email subscribers.

 

 
Content Partnerships   In addition to developing leading original content sites, Wired Digital has entered into numerous successful content partnerships since its inception. In August 1997, the company partnered with Nippon Telephone and Telegraph to launch a widely successful Japanese version of its award-winning HotWired site, HotWired Japan (www.hotwired.co.jp). In March 1998, Wired Digital formed a partnership with Internet Technologies China Inc. to create Webmonkey China (www.webmonkey.com.cn), a Chinese-language version of the company's popular Web-developer resource site. In November 1995, the company acquired Suck (www.suck.com), the Web's longest-running daily column. To date, Suck continues to attract and grow one of the most dedicated online audiences available.

 

 
Wired Digital Today   ln May 1998, Wired Digital and Wired magazine became separate companies after Wired was sold to Advance Magazine Publishers/Condé Nast. In June of 1999, Lycos, Inc. (Nasdaq: LCOS) acquired Wired Digital and all of its premium properties.

Founded in 1995, Lycos, Inc. is a leading Web media company and one of the most visited hubs on the Internet, reaching one out of every two Web users. The Lycos Network is a unified set of Web sites that attracts a diverse audience by offering a variety of services, including leading Web navigation resources, homepage building and other Web community services, and a comprehensive shopping center.

 

 
Wired Digital Awards   1999
HotBot, 1999 Editor's Choice Search Engine, PC Magazine

HotBot, Editor's Choice Award, Chip magazine

HotBot, Paul Sherlock Award for Marketing Excellence, American Marketing Association

Wired News, Silver Award for Best Media/News, AdTech (May)

HotBot, Best Search Engine on the Web, CNET (April)

1998
HotBot, #1 Search Engine, PC Computing

HotBot, Information Award of Excellence, NewMedia Magazine - Invision Awards

HotBot, Gold Award, Search Engine/Portal Site, NewMedia Magazine - Invision Awards

HotBot, #1 Search Site on the Web, PC Computing

HotBot, #1 Search Engine, PC World - World Class Awards

HotBot, Web's Best Search Engine, SmartMoney

Wired News, Best Information Design Award, Communication Arts

HotWired, Best Content/Utility Web Site, SF Multimedia Summit

HotBot, Best Internet Search Engine, CNET

1997
HotBot, Editor's Choice Award, PC Magazine

HotBot, #1 Search Engine, Internet World

HotBot, #1 Search Engine, ComputerLife

HotBot, #1 Search Engine, PC Computing

HotWired, Best Design, ID Magazine Interactive Media Review

1996
HotBot, Editor's Choice Award, PC Magazine

HotWired, Top Web Sites of '96, Time

1995
HotWired, Best Online Publication, Computer Press Awards

HotWired, Top Ten Web Sites of the Year, Entertainment Weekly

HotWired, Best Arts and Entertainment Site, NII

HotWired, Web Site Design of the Year, Digital Hollywood

1994
HotWired, Online Magazine of the Year, Advertising Age
 
 

 
    Wired Digital's Senior Management Team
 
 

Beth Vanderslice
Lycos Vice President and General Manager

  Beth Vanderslice oversees all areas of the company, including content, search services, advertising sales, marketing, engineering, and the company's strategic partnerships. During her three years at Wired Digital, Vanderslice has negotiated the company's high-profile agreements including the HotBot/Inktomi partnership and the Wired News channel on PointCast, both of which resulted in significant incremental revenues.

Prior to joining Wired Digital, Beth was a vice president at H. W. Jesse & Co., an investment banking and business strategy consulting firm in San Francisco. Before that she was a principal at investment banking firm Sterling Payot Company and she spent four years as a systems engineer for IBM.

Vanderslice received her MBA from the Harvard Business School in 1992 and graduated from Boston College summa cum laude with a bachelor's degree in computer science and marketing. She is currently an active member in the Young President's Organization (YPO).
 

   

George Shirk
Editor in Chief, Wired News

  George Shirk brings nearly 30 years of news management and print and online journalism experience to his role as editor in chief of Wired Digital's daily technology news service, Wired News. In addition to setting overall editorial direction for the service, Shirk is responsible for all daily news operations, including managing a team of 30 editors, reporters, and staff writers.

Prior to joining Wired News, Shirk was news director for SF Gate, the online editorial service of the Chronicle Publishing Company. Shirk has been a reporter for the San Francisco Chronicle, San Jose Mercury News, Philadelphia Inquirer, Des Moines Register and Tribune, and Cedar Rapids Gazette.

Shirk also teaches Internet journalism at the City College of San Francisco, and sits on the advisory board of the University of Iowa's School of Journalism and Mass Communications.  
 

 

Ted Casey
General Manager, Lycos Music

  In his role as general manager of Lycos Music, Ted Casey oversees all product development and management, engineering, production, and QA. Most recently, Casey was charged with developing and carrying out the online music initiative and site creation behind Lycos Music, which launched November 1999.

Prior to becoming a general manager, Casey was HotBot's director of product management. In this position, Casey was responsible for the successful integration of the open directory project into the HotBot search engine.

Before joining Lycos, Casey was vice president of marketing for mBED Software, a developer of multimedia Web authoring tools. He managed all marketing programs and product development for the company. Before that, Casey spent four years at Apple Computer as product manager of the computer maker's QuickTime VR authoring products.

Casey is a New York native and earned his bachelor's degree from Duke University.
 

   

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