For immediate release
9285 Teddy Lane
Lone Tree, CO 80124
unique multilingual developmental video for infants, released at
Atlanta Maternity Fest Intelligence
February 1, 1997) - The Baby Einstein Company today announced the
release of Baby Einstein, the first developmental video to
combine visual and linguistic experiences that facilitate the development
of the brain in infants ages one to 12 months. Baby Einstein
was created by Julie Aigner-Clark, a stay-home mom and former classroom
"When my daughter
was born, I became intensely interested in the research available
on the development of infant intelligence," said Clark. "Baby
Einstein is a combination of what worked with my daughter during
her first year and the research I studied."
is a collection of 49 "developmental experiences" showing the motions
of visually stimulating toys and objects and sequences of patterns
and photographs. In addition to music and natural sounds, the audio
track includes passages spoken by mothers in their native languages
of English, Spanish, French, German, Hebrew, Japanese and Russian.
of linguistic stimulation is an important one. According to cognitive
research, dedicated neurons in the brain's auditory cortex are formed
by repeated exposure to phonemes, the unique sounds of language.
Studies show that if these neurons are not used, they may die. Through
exposure to phonemes in seven languages, Baby Einstein contributes
to increased brain capacity.
has roots in important cognitive research. It is not meant to serve
as a "video babysitter" for a child, but as an interactive tool
for parents to use with their children. "I call my videos
'video board books,' because parents can use them to teach words
and concepts to their children as they enjoy the tapes together,"
Baby Einstein Company
The Baby Einstein
Company is dedicated to the development of products that contribute
to the intellectual growth of infants. The company was founded by
Julie Aigner-Clark, 32, a former teacher of English and psychology.
In addition to developing and marketing her developmental videos,
she is a stay-home mom that enjoys the parenting challenges of raising
daughters Aspen, 4, and Sierra, 1.
of Baby Mozart and other products produced by The Baby Einstein
Company are available to the press upon request. Please call 303-706-9858.