March 26, 1931
Personnel at December 31, 1999: 7 726
Annual revenue (1998, incl.Flightlease): CHF 5 263 million
Swissair AG, P.O. Box, CH-8058 Zurich Airport. Phone: +41
1 812 1212; Fax: +41 1 810 8046; Internet:
Swiss Reservation Numbers:
0848 800 700 (leisure); 0848 800 600 (Business Class);
0848 800 500 (First Class, Club Members).
|Partnerships with Other Airlines
European gateway to the world
Since its foundation in March 1998, the Qualiflyer Group has grown to become a linchpin in the overall alliance strategy of the Swissair Group.
Swissair, Sabena, TAP Air Portugal, Turkish Airlines, AOM, Crossair, Air Littoral, Air Europe, LOT Polish Airlines, Volare Airlines and PGA Portugalia Airlines have teamed up in Europe under the Qualiflyer Group banner, committing themselves to top quality in all their products, services and activities. Seamless customer care is at the focus of everything they do.
The Qualiflyer Group is Europe's leading airline alliance, serving more than 200 destinations in Europe and more than 330 worldwide. The foundation and strengths of their collaboration are shared values, a unified quality standard anchored in excellence, and a specifically European cultural diversity. Under the Qualiflyer Group umbrella brand, the member airlines are determined to expand their respective networks and jointly market innovative products and services. At the same time they are committed to retaining and cultivating their individual identities and brands.
Swissair is currently developing a broad partnership with American Airlines that includes numerous codeshare flights over the North Atlantic and makes most of AA's domestic U.S. network a part of the Swissair world, too. American Airlines now operates a daily service between Zurich and Dallas/Fort Worth, with Swissair as its codeshare partner on these flights. Dozens of U.S. cities have become beyond-gateway destinations for Swissair on flights operated by AA out of its various domestic hubs. In return, AA has added its codeshare designator to many Swissair-operated services within Europe.
The European Leisure Group:
a new star in the vacation sky
The European Leisure Group was created in 1998 and consists of LTU, Sobelair, Balair/CTA, Crossair, Air Europe and Volare. The aim of this grouping of largely leisure-oriented European carriers is to exploit the considerable growth potential in the vacation travel field and assume a leading position in the European market.
strong links afar
For its long-haul air
services, the Swissair Group pursues a policy of concluding route-specific
cooperation agreements with selected partner airlines. The
policy has already seen partnerships forged with Cathay Pacific
Airways, Japan Airlines, Malaysia Airlines, Qantas and South
African Airways. The synergies arising from these collaborations
are extended to other Swissair Group activities wherever possible.