Pushers Use Junk Science
Just like the tobacco
industry, the food and chemical industries routinely use "science"
to try to con an unsuspecting public into buying their junky
One recent favorite
of the junk food industry which illustrates how this works
was a study published in the June 1999 issue of The American
Journal of Clinical Nutrition.
In this "study,"
the junk food industry devised what amounted to a
truly idiotic experiment, a sick mind game played by "researchers"
on very young, impressionable 3 to 5 year-olds.
The food-industry researchers
first determined that the study children liked equally two
different junk food snacks. Over the course of five days then,
the researchers showed kids both of the two junk foods --
but forbade them from eating one of them, saying they could
eat only the other one.
In other words, they
taunted the kids with the now-forbidden junk food
by letting them see that food -- but preventing them from
The study found that
after five days having the food put before them to look at
but not touch, the children actually wanted it MORE than the
junk food they were allowed to eat.
Wow! What a shock!
Once the junk food
industry study was published, food industry-funded "science"
groups with important-sounding names, like "The American
Counsel for Science and Health" (ACSH), began using this
study to conclude that the "food police" are wrong to deny
junk food to their kids. Parents must in essence cede control
of their children's desires to their children, they argued
to any news organization that might print a story, otherwise
parents risk creating more desire on the part of the
children for the unhealthful foods, and the kids will only
end up eating more junk, not less...!
The junk food industry
"scientists" recommendation, in other words?
Let them eat twinkies!
Of course, no educational
information was provided to the children as part of the study,
that eating the food in question might compromise their health
or was otherwise undesirable. That might have adversely impacted
their desire for the junk food.
Obviously, the food-industry
researchers who set up the study knew enough about human nature
and children's curiosity to set it up to get this apparent
"result." It doesn't take a study to know that small
kids will take a chair and climb up onto a cabinet and generally
do anything in their power to get at something Mommy and Daddy
told them they couldn't have.
It's also pretty obvious
researchers would get the same results if they had used a
toy, a drug or a weapon. Had the researchers found that children's
interest in toys, drugs or weapons increased when taunted
in this same way, would their advice be "not to restrict"
chidren's access to these items too?
And yet this is the
kind of schlock "research" the food industry supports
in order to promote junk food sales, and to try to blunt the
negative sales impact of the many reputable studies showing
nutritional problems of eating too much junk food.
know you are reading a food-industry funded article when you
read terms like "food police" -- a code work used
by industry hacks to disparage good parenting.)
parents know that the more appropriate way to help adults
get their kids to eat a healthy diet would be to research
parents who have succeeded in doing so.
Researchers would find,
to begin with, that such parents don't play mind games on
their children, but rather they don't give the junk food to
their children to start with; they don't create an addiction
to bad food at an early age, and they keep an eye on their
children's nutritional development so that the kids don't
have ready, unlimited access to junky foods.
Effective parents also
begin to educate their children early about healthy and unhealthy
foods. Children naturally want to be healthy, strong and successful.
If you teach a child very early that smoking cigarettes is
a disgusting addiction that causes death and disease, most
will never want to smoke.
The same is true with
dietary habits, which is why it's so important to regain control
of our children from the junk food industry, and restore parental
choice and parental authority in our schools today!
see an example of how food-industry "science" group
ACSH promoted this pro-junk food study, click