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MOBE 2001 Symposium Schedule
Los Angeles, March 31-April 4
Marketing Opportunities in Business & Entertainment



Your personal MOBE Power Networking Coach�is internationally acclaimed George Fraser, master networker, author and publisher, SuccessGuide Worldwide
Friday, March 30
6:00-9:00 PM

Cybercafe & Reception



CELEBRITY HOST: Malik Yoba�, Actor, Founder, Malik Yoba Fatherhood Project Co-Host- Lisa Raye- Actress, host of "The Source: All�
Access"


Saturday, March 31
BREAKFAST 7:30 AM

8:00-9:30 AM

Developing and Improving A Powerful Marketing Plan
Moderator: Gena Davis, President & CEO, Gena Davis Communications 
Randle D, Jackson, Vice President, Client Services, GMR Marketing
Gail Brooks, Vice President, Strategy, Ice Media
The marketing plan is the success map. Presenters are experienced marketers with entertainment, event and promotion backgrounds and experience with companies including the NBA, Miller Beer, Columbia Tri-Star, Mountain Dew, Kraft Foods, and NASCAR. You�ll get practical ways to update, recreate or enhance your marketing plan for success!


Welcome 9:30-10:00 AM

10:00-11:30 AM

Power Synergies in the Online Space
Moderator: Kevin Dowdell, CEO, Volume.com 
Don Rojas, President & CEO, The Black World Today (TBWT) 
Barry Cooper, Founder & General Manager, Black Voices.com
Will Griffin, Executive Vice-President and Chief Operating Officer of Urban Entertainment
SPONSOR: URBAN ENTERTAINMENT
HBO and AOL are partners in the success strategies of Volume.com. TBWT recently launched an innovative program with Juno.com. Black Voices has mastered the development of corporate relationships including a major deal with General Motors, an alliance with Hewlett Packard others. Online veterans, new entries and high-powered partners will discuss success formulas and survival strategies.

11:30-1:00 PM

Integrated Power Strategies for Reaching Critical Mass
Moderator: Russell dePina, Principal/Co-Founder of n2active
Rocky Bucano, Content Manager, Metro Channels Convergence Group
Futurists and strategists share expertise and knowledge for reaching critical mass by utilizing an arsenal of marketing tools from traditional advertising to PDA integration, e-mail and viral marketing. Smart messages and the expanded use of two-way pagers will also be examined.


LUNCH 1:00PM-2:30 PM
Keynote: James F. Anderson, HP Sales, General Manager, Hewlett Packard
Co Sponsor Hewlett Packard


 
2:45-3:45PM

Music, Film & New Media Power Business Alliances 
Moderator: Vaughn Halyard, Senior Vice President, New Media and e-Business Strategy, Buena Vista Music Group, Walt Disney Studios
Joe Mouzon
Tina Treadwell, Vice President, Talent and Alternative Programming, Disney Channel
The moderator, a lifelong musician and producer and strategist, lends expertise on interfacing with other Disney business units such as GO.com, ESPN, ABC, The Disney Stores, The Disney Channel, Steamboat Venture Capital and The Walt Disney Company Corporate Strategic Planning. He brings from the Disney base, a perspective on the integration of film and music with new media. Current endeavors and forecasts for the future will be included in the case-study presentations from industry leaders.

4:00-5:30PM

Culture Power: Festivals, Classics & Cultural Celebrations
Moderator: Patrick Saingbey Woodtor, Founder & President, African Festival of the Arts
Harold Hambrick , Executive Director, Los Angeles Black Business Expo
Sharon Smith Akinsanya from the raemackenzie group, President/Executive Producer of "The Gathering"
Culture, family and tradition sell. Research studies reveal that the celebration of family and culture uniquely attracts the attention of the African American and other ethnic consumer groups. From the State Farm Bayou Classic to events that include African culture, dance, music and art, discover the options and opportunities MOBE loves to share.

5:30-6:30PM
Cocktails

7:00-10:00PM
MOBE Board Meeting

Sunday, April 1 


MOBE IT AWARDS BRUNCH
11:00-1:00PM
Sponsor: Sprint


Influencers & Innovators of the Internet & Technology
AWARDEES
IT AWARDEES

  1. Marva Allen, Senior Executive Vice President & Cc-Founder, Universal Solutions, Inc
  2. Delores Chamblin, Owner, AfriCreations 
  3. Farai Chideya, Founder, PopandPolitics.com
  4. Kenneth Coleman, Executive Vice President,Silicon Graphics, Inc.
  5. Aprille Ericsson-Jackson, Aerospace Engineer, Ph.D., NASA, Goddard Space Flight Center
  6. Frank Greene, Ph.D., Partner, New Vista Capital 
  7. Martin J. McNeese, President/ Creative Director &
    L. Kareem Geiger, Operations Executive,TechnikOne 
  8. Shirley Moulton, President Universal Solutions 
  9. Tyrone D. Taborn, Chairman, CEO and Publisher, Career Communications Group, Inc. 

GOLF 10:45 TEE TIME
Teeing off at the Brookside Golf Course

MOBE IT & New Media & Professional Development Expo
1:00-5:00PM
Host: Ron L. Jones, President & CEO, SongPro.com
Co-Host:
Reverend Mark Whitlock,Executive Director, FAME Renaissance 
6:00-9:00PM
Evening Reception 

6:00-10:00PM 
EVENING RECEPTION 
MOBE PRESENTS THE WEST COAST FASHION ALLIANCE SALUTE TO BLACK FASHION DESIGNERS
Sponsor: MCA Records & Los Angeles Black Business Expo

Monday, April 2,
6:30-7:30 AM
Reebok Exercise Session


Lisa Austin, Reebok University Master Trainer

8:30-9:00 AM Welcome
9:00 - 10:30 AM

Powering Up: Broadband and Wireless Technology for Business Development
Moderator: Safiya Umoja, Senior Corporate Relations Mgr., Sprint
Marcantonio Barnes, Global Telecommunications Manager, NetCom
Dan Austin, Sprint E-Solutions Manager, Sprint 
The latest producers, purveyors and manipulators of wireless opportunities share the vast success opportunities.

10:20 AM-12:00 PM

Powerful Radio Marketing & Sales for Non-Traditional Revenue Generation 
Moderator: Carla Griffin, Marketing Manager, Griffin Promotions & Marketing Group
Ed Nwokedi, Founder & CEO, UrbanEvents.com
Incremental dollars, creative advertising buys, promotions and sponsorships are just a few ways radio continues to capitalize on consumer loyalty and new audiences. Ad agency management, radio executives, promoters and event producers will benefit.

LUNCH 12:00-2: 00 PM
Keynote: George Fraser, Empowerment through Entrepreneurship for FORD MOTOR COMPANY
Sponsor: 


2:00-3:30PM

Gaining Power and Longevity in Today's TV Marketplace 
Moderator: Nelson Davis, Principal, Nelson Davis Television Productions
Frank Mercado Valdes, President & CEO, African Heritage Network 
Kevin Fortson, Senior Vice President- Production, Telepictures Productions

Covering talk TV and business opportunity forums like Nelson Davis� "Making It," to building a syndication franchise, this panel will provide an insiders view of what works. TV movies, barter and special ad sales, marketing and distribution as well as line extensions of publishing operations, awards and new launches including THE SOURCE--All Access and the UPN Network series, THE SOURCE Sound Lab programs will be discussed.

3:30-5:00 PM

Venture Philanthropy: Power Giving
Moderator: B. K. Fulton, Vice President AOL Time Warner Foundation and Senior Director for Social Innovations, AOL Time Warner
Greg Roberts, President & CEO, Magic Johnson Foundation
Edward DeJesus, Executive Director, Source Youth Foundation 
What happens when a foundation decides to do more than donate large sums to organizations, but strives to add value to the organization by strengthening reach and potential? Receive a new point of view from AOL on their strategies to leverage the Internet to benefit society. Can the use of corporate communications capacity and people power be more valuable than dollars? Find out how companies go beyond check writing and into relationships that leverage in-kind services beyond cash.

MOBE Talent Night 
7:00- 11:00 PM 

A MOBE Tradition, MOBE Talent night allows registrants to put on a different face and display their hidden talents in a comfortable, fun, family-centered environment. Poets, singers, writers, dramatists, musicians, dancers are welcome. (you must be registered to participate). 

Tuesday, April 3, 
8:30 AM Opening Remarks

9:00 AM - 10:30 AM
Power Leverage: Marketing to Female Fitness Enthusiasts
Moderator, Peter Roby, Vice President, Marketing, North America, Reebok International, Ltd. 
Lloyd McKinney, Business Development Manager, Venus & Serena Williams Tennis Academy
Lavaille Metoyer, COO, Cooper Metoyer
This panel examines active women, their buying and earning power and how leading companies leverage icons to win market share. Topics will cover merchandising strategies for footwear and apparel. Strategies utilized by the WNBA and the Venus and Serena Williams Tennis Academy activities to promote fitness in the inner city are included.

10:30 AM-12:00 PM

Beyond Hip Hop: Power Marketing for Alternative Music Genres
Moderator: Raymond A. Shields, II, CEO, BLACK DOT MANAGEMENT
Clint Evans, VP of Affiliate Marketing, BET Networks 
Thornell Jones, President, Fortress Marketing
Panelist: George Nauful - President, Mesa/Blue Moon Records 
Vinx - alternative R&B artist 
Lawrence Rozier, President, We Talk Networks 
Panel examines the models for marketing jazz, gospel and new age music including perhaps the hottest twists in soul/R&B and spoken word. Hidden Beach artist, Jill Scott�s ascension will be included in the variety of case studies including gospel, Latin and world music.

LUNCH 12:30-2:15 PM
Keynote: Greg Cunningham, Manager, Community Relations, Target
Sponsor: Target

2:30 PM-4:00 PM

The Power of New World Markets
Moderator: Bruce Montgomery, Tech Strategist, MOBE IT
Vivian Scott Chew, Founder & Principal of TimeZone International 
Continuing the MOBE tradition of providing international opportunities, representatives from the State Department, USAID and US Department of Commerce will examine those opportunities and share resources for expediting successful international relations. The contacts are invaluable for opening the world to your ideas and ventures.

4:00 PM - 5:30PM

Urban Power Partnerships
Moderator: Michael DeFlorimonte, Vice President, Specialized Markets, Charles Schwab, George C. Fraser, Author/Publisher, Success Guide Worldwide
Paul Bryant, Senior Vice President, The Gallup Organization
Charles Schwab and Ariel Capital Management partnered on what is probably the most revealing study on African American investment habits and ideas about wealth. Master networker and author, George Fraser presents in his new SuccessGuide Millennium publication, a study by The Gallup Organization. Both are power partnerships to be emulated and that can be attributed to wealth building and power relationships. Learn how urban partnerships uniquely deliver win-win results for both parties. 


7:00-11:00PM 
MOBE Night Out 

Wednesday, April 4, 9:00 AM - 10::30 AM

Power Venture Strategies for Money, Minds and Markets 
Richard May, Managing Partner,Throne Partners
Michelle H. Steinberg, President, Progressive Venture Capital, LLC
The market place has changed. However, money is still available to the skillful. Maneuvering to raise and increase capital is the challenge for entrepreneurs and corporate executives hoping to venture into ownership. This power panel provides the tools and proven success techniques.

10:30 AM -12:00 NOON

Power in the Driver's Seat
Moderator: John Curtis, President, J. Curtis & Company
Randi Payton, Founder and President of On Wheels Incorporated
Greg Dixon, Manager of CRMarketing, Volvo Cars of North America 
Auto industry executives and marketers provide case-study examples of taping various audiences including the affluent and women. J. Curtis profiles his success with the Saturn�s Woman to Woman Series, dealer retail promotions and more.

SPONSORED FINALE LUNCH 12:00 NOON - 2:00 PM


To download the current version of our brochure in pdf file format, click here. You will need adobe acrobat to complete the download.


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