Sock Puppet On Board With Bar None!
PLEASANTON, CA. – May 9, 2002  – 1-800-Bar None, a credit marketing company specializing in credit marketing, sales fulfillment, and technology solutions for the auto industry, has announced its launch of its new National spokesperson - the renowned Sock Puppet, formerly the Pets.com spokespuppet.

The Sock Puppet, is the first ever canine to be featured in Bar None commercials. The Sock Puppet in his last career starred in nine commercials including a spot during the Super Bowl and has appeared as a 36-foot-tall balloon at the Macy’s Thanksgiving Day Parade. Bar None and Hakan Enterprises, Inc., joined forces to secure the rights for the Sock Puppet – and they are excited to be able to give him a “second chance” in the advertising world.

"Breathing new life into the Sock Puppet will enhance the marketing initiatives of our company" says Jim Crouse, 1-800-Bar None’s chief executive officer. "Getting our message across cleverly and with a touch of humor will grab the attention of viewers and ultimately those viewers who are in need of a car will be motivated to call 1-800-BAR NONE for their financing needs. We’re glad to be able to give the Sock Puppet a second chance, just as we already have for millions of auto consumers who have needed a second chance.”

Bar None’s technological advances in the integration of national television commercials, print ads, and direct marketing programs with an inbound telemarketing center located in Maryland, places the company ahead of the curve in the special finance industry. Bar None assists people who have had difficulties obtaining credit due to financial setbacks and facilitates the acquisition of a new car through its nationwide network of participating automobile dealers.

Bar None is headquartered in Pleasanton, California with a total workforce of 300+ employees. Information on the Bar None company can be accessed at: www.barnone.com .

The Bar None web site, www.barnone.com, also provides an online credit application with quick credit approvals, common questions about credit financing, and car buying resources in a handy automotive reference guide. Dealers wishing to learn more about 1-800-BAR NONE can also visit the site.

 

About Hakan & Associates

Brian P. Hakan & Associates, Inc. is a full-service corporate, entertainment, art and sports trademark licensing agency established in 1986. The firm provides a complete range of licensing program strategic services for leading licensors including Taco Bell, KFC, CBS Sports, Huffy Sports, Rubba Ducks, Heely's, Sock Puppet, I Am Loved, Gidgey the Famous Chihuahua, Shaun Palmer/Palmer Snowboards and Wally Amos Presents Chip & Cookie. The company was instrumental in developing the licensing program for the Taco Bell Chihuahua. For their efforts, Hakan & Taco Bell were awarded the prestigious "1998 Brand/Corporate License of the Year" Award in June of 1999.  Founder Brian Hakan is immediate past Chairman of the Board of Directors of LIMA, the International Licensing Industry Merchandisers Association, the largest licensing industry trade association in the world. For Information about Hakan & Associates e-mail admin@hakan.com.