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FOR IMMEDIATE RELEASE


Major League Baseball Avidity By Market
Market % Total Adults Market % Total Adults
Cleveland, OH 36% Tampa, FL 13%
St. Louis, MO 31 Nashville, TN 12
Atlanta, GA 25 Jacksonville, FL 12
San Diego, CA 24 Norfolk, VA 12
New York, NY 21 Milwaukee, WI 12
Baltimore, MD 19 Fresno, CA 12
Seattle, WA 18 Harrisburg, PA 12
Hartford, CT 17 Indianapolis, IN 12
Denver, CO 17 Syracuse, NY 11
Boston, MA 16 Austin, TX 11
Birmingham, AL 16 Orlando, FL 11
Houston, TX 16 Portland, OR 11
Miami, FL 16 Memphis, TN 11
Phoenix, AZ 16 Louisville, KY 11
Albany, NY 15 Charleston, WV 10
Los Angeles, CA 15 Knoxville, TN 10
Greenville, SC 15 Tulsa, OK 10
Charlotte, NC 15 New Orleans, LA 10
Dayton, OH 14 Albuquerque, NM 10
Columbus, OH 14 Raleigh, NC 10
San Francisco, CA 14 Pittsburgh, PA 10
Providence, RI 14 Des Moines, IA 9
Philadelphia, PA 14 Kansas City, MO 9
Wilkes-Barre, PA 14 San Antonio,TX 9
Dallas, TX 14 Buffalo, NY 9
Sacramento, CA 13 Oklahoma City, OK 9
Las Vegas, NV 13 Minneapolis, MN 8
Greensboro, NC 13 Wichita, KS 8
Washington, DC 13 Grand Rapids, MI 6
Chicago, IL 13 Detroit, MI 6
Cincinnati, OH 13 Lexington, KY 5
West Palm Beach, FL 13 Salt Lake City, UT 4

Average Across Scarborough Markets=15%

Note: Bold indicates markets with MLB teams
Avidity is defined as very interested in major league baseball
Market represents DMA (Designated market area)

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Contact Information
Deirdre McFarland
Scarborough Research
212-593-4123
info@scarborough.com

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