"Hey Gendo, when did that computer monitor turn into a CHEEZY
English graphic? The Magi say that it's coming from the American
DVD! Get Ritsuko to 'delete' it and start again!"
Our EVA DVDs!!!
You know what? I'm sick of
defending (welllll, maybe not "defending", but essentially
not "slamming") ADVision. They have lost all my faith
in them as a decent anime company. They have destroyed the EVA
DVDs and they don't think anything of it.
with the EVA DVDs?
The answer, lots
of things. The two biggest and most important probs are: Image
quality is horrendous; and they ALTERED THE ACTUAL ANIMATION
(What kind of sickos "alter the actual animation"?!?!
Surely not anime fans).
First to address
the "image" deal. I just went out and got my EVA
DVD from Best Buy and popped it in. I had heard the rumors of
the above problems (and a few more) and decided to see for myself.
Yes, ADV tried their damndest to kill EVA. The image was
even worse than their release of Battle Angel at
the end of last year (which had some noticable image quality
"Blockiness" (artifacting) galore! It is only slightly
(fractionally) better picture quality than their VHS release...
Okay, that's an exageration..... a minor exageration. Then I
popped my region two EVA DVD in. It was a painting on
my screen :)!!! It was like night and day. The Japanese release
was gloriously better.
Then I slipped Urusei Yatsura: Beautiful Dreamer (American
release) in. This used to be one of the lowest image quality
discs I had. EVA was well below it. The EVA DVD may not
have been as bad as say the (ghastly) Project A-ko disc,
but what really is. Even my Megazone 23 part I disc has
better picture quality (and this was not the best quality
release). I could also go so far as to list Castle of Cagliostro
as a great example of an old movie (over 20 years!) that still
looks crystal clear on DVD (as long as companies put a little
money and time into a good digital transfer, a really nice picture
I've already returned the EVA disc. I do not want this
piece of doo-doo in my video library.
There is no excuse
for the image quality on this disc. ADV even spent extra months
working on this DVD to get it right! Apparently all they've been
working on is the OBVIOUS and TERRIBLY CHEEZY Overlays.
OBVIOUS and TERRIBLY CHEEZY OVERLAYS
For some God-only-knows
reason ADVision has taken it upon themselves to actually ALTER
THE ANIMATION of EVA (they started this with their VHS
releases by changing the already in English screens [like commercial
breaks] and by replacing totally Japanese screens [like in eps
25-26] with low resolution English Screens. TOTALLY UNNECCESARY
and OBVIOUSLY below the quality of the rest of the show. They
must have thought that Gainax didn't know what they were doing
when they originally made the show. You see, whenever a sign
or any Japanese text is displayed in the show on the DVD, ADV
tried to cover them up (to shield us stupid gaijin from the horrors
of the written Japanese language I'm guessing). They must have
thought that we would never be able to figure out that the stop
signs in Japan (although written in Japanese) mean STOP. I know
I had trouble with that before.
Not only that, but they alter Misato's picture to Shinji (I guess
we couldn't have ever figured out that it was suggestive) and
(get this) GRAFFITI!!!! They block over ART with their really
bad graphics! The one that gets me the most though is their extremely
bad attempt to cover up the map that Misato is using in NERV
HQ. -_- They didn't even try.
Now, this trend
of ADV's (started in the fun Nadesico VHS release with
no success) is bad in and of itself. Subtitles could have easily
(much easier than making bad graphics) been used to relay the
message of the signs and text where needed.... But who the ****
needs to know what graffiti says?!?! That's just ruining somebody
else's art for the sake of destroying it.
These ADVision "added
on English translation graphics" wouldn't be so bad in and
of themselves, but the fact that ADV spent maybe 15 seconds on
each is an insult (both to us viewers and to Gainax). They are
obviously just "plopped" on to the image with no sense
of merging with the rest of the animation. Fer the love of ALL
that is Holy, POKEMON did a good job of making English
graphics look like they belong in the image (see whenever the
poke-gang enters a new town or gym, the text appears to be part
of the actual show). What ADV did is more akin to the badly digitally
painted "flowers" and "rocks" added to the
Americanized Dragon Ball when lil' Goku was nekkid....
but the Dragon Ball graphics were actually better!!!
That's how piss-poor a job ADV did.
what can I do to change it?
ADVision is a business. They supposedly do things that the general
public wants. But recently they've been changing the music (Americanizing
it), names (Americanizing them [like in City Hunter]),
botching translations (see last 4 Eva subs for big instances)
and COVERING UP THE ORIGINAL ART with their really Cheezy graphics
(I know 1st year computer art students with 2 weeks of Photoshop
experience that could do a better job -_-). This last one is
the worst (as seen in Nadesico and now EVA), but
if we the consumers don't say anything, it'll only get worse
as ADV figures they can take MORE liberties with their liscences.
The Future is NOW!
(Yeah, I don't like quoting Robotech, but that verse is pretty
Reps from ADVision
have stated that they listen to what fans want, but that "ON-LINE"
fans are a minority. So in order to change their practices of
BUTCHERING anime (and not just any anime, but EVANGELION!!!
The series that MADE ADV who and what they are today!!) we have
to start a campaign the likes of which we've never even SEEN
We have to go OUT
of the internet to get our point across! (That point being that
you don't farge with our anime!)
Of course, if you want to e-mail the bejesus out of ADV, be my
guest ;). Nobody's stopping you (and I encourage it). We SHOULD
let them know just how many of us "on-line" people
there are out there who don't like our anime changed by American
You can e-mail them
If you think that
they did a bad thing by altering the animation, Tell them! Give
them some options of what they can do to fix this habit of theirs
in the future (examples follow):
- Use soft subtitles
on DVD releases
Either soft subs for signs on their own
subtitle track (the IDEAL thing to do if they must do
Or just soft subs in the original subtitle
track (I know that there are only 4 colors they can use, but
these subs don't have to be a different color!).
- Hard subtitles
for the necessary sign translations (like they did in the VHS
release with things like the "toothpick" container
and such. I mean, who needs to see EVERY sign translated!! Just
the necessary things!
- And for those of
you who think that "subtitles clutter up the screen"
you can suggest that ADV either just don't translate every insignificant
- OR ask them to
use LINER NOTES (either on the disc itself or seperate pieces
of paper included with the DVD) with scenes listed and what signs
say within those scenes,
- Or that they USE
ALTERNATE ANGLES (which is one of the promises that they made
at Anime Weekend Atlanta 98 [or was that 99?] in regards to the
Nadesico eventual release on DVD which they are now backing
down on -_- [I know it'd be more expensive, but it would
be cool and a great selling point... and Kami-sama knows
that if any anime company can afford it it is ADV]). This would
be a great alternative if they truly believe that their no talented
digital artists really deserve a chance to get their abominable
hack jobs on their releases.
If you can think
of your own alternate way of translating the signs, share it
with them!! Please (I can't believe that the path that they chose
looked like the best solution to them :(. They really DO need
Personally I don't think they need to translate every stop sign
and piece of subway art. We KNOW that it is in Japanese and it
is NOT important to the story at all!!!! ADVision, you guys are
NOT saving us, you're keeping us down (Whoa! Where'd that
come from ;).
Now, it has also
been rumored that the reason that the video quality is so bad
is because Gainax did offer the awesome transfers that
they used for the Region 2 DVD release of EVA, but because
they wanted to charge a bit more money for it (as it wasn't in
the original EVA contract), ADV refused and used the VHS/Broadcast
master to make their pressing.... How lame is this. Just a bit
more money to get a GLORIOUS print! It would have been pixel
per pixel as good as the R2 release.
There is still time to save this too, on ADV's part. But unless
we are relentless in pushing for it, ADV will just push it aside
and bitch about how "Fans just complain and they don't understand".
This is untrue and unflattering. We know what we want and we
want GOOD digital transfers and UNALTERED anime (for Eva,
Nadesico, etc. etc.). That is NOT too much to ask (and
should be expected).
Because of a
few loudmouths at conventions who just like to talk outloud (and
usually out their arses), ADV has destroyed a masterpiece.
Now it's time to take back the night!
what can I do to change it? (part II)
Here's what we do:
- Call them. Call
them and complain. Give them the options (or just tell them not
to translate insignificant signs and entire monitors). They said
that they listen to VOICES more than e-mail. So TALK to them
- Fax them. Fax them
a nice letter.
- Write them. Snail-mail
them. This is ALWAYS listened to more than a simple e-mail. I've
already sent two letters to them verbalizing my opinion.
- GO UP TO THEM AT
CONVENTIONS and tell them what you want and that what they've
been doing is not how you want them to continue doing things.
You are the consumer. You keep THEM in business. Tell them what
it would take to keep your business (i.e. pay for the transfers
and don't alter the anime).
- Then e-mail the
hell outta them! Send them so much e-mail that it backlogs their
server (errr, or something;) ! They must know that we, the internet
fans are strong and have opinions too!
IT POLITELY!!! Nobody'll
listen to you if you just yell at them and call them names. State
what you think they did was wrong and then clarify what you want.
If enough people are nice and polite to them they will listen.
NO YELLING ON THE BUS!!!!
This is a quote from David Williams of ADV as posted on the Anime
on DVD Message board:
"I make notes of how many comments we get and from where
those comments come from. Then I factor out the people who repeatably
bitch about something or yell the loudest at cons so they only
get one vote. We check our email, read our snail mail, talk to
clubs, look at sales and many other factors. Then we put out
a new video and see what happens." So DO IT POLITELY!!!
This cannot be stressed enough.
5750 Bintliff #216
Houston, Texas 77036-2123
Phone them here:
Fax them here:
(All the contact
info above is posted on their website, so feel free to use it
to drop them a line or 20;) And then pass the word on to
your friends that ADV is using crappy digital transfers and is
altering their anime. Get them to write in to get them to stop
messing up their great shows (if they mess up the Nadesico
DVD or the rest of the EVA DVDs I'll really get angry
tell them to FIX these problems in the second printing of the
EVA 01 disc! This disc is MUCH more botched than Aniemigo's BubbleGum
Crises set, and they went back, fixed the stuff that was bad
AND THEN THEY ADDED A BUNCH MORE GREAT STUFF! If a tiny
company like Animeigo can afford that, ADV Definitely can!! Especially
for the show that gave them their money in the first place!
Then you can pass
these quickly made buttons (but they're still better looking
than the graphics that ADV screwed up EVA with;) around the web
and get people who don't know yet about the horrors that are
And not to be too rude, but to quote a friend, "If the sight
of Japanese text bothers you so much that you need to see some
good old English in it's place, you picked the wrong hobby, baby."
complained that the text in EVA [i.e. newspaper text, computer
monitors, etc.] moved way too quickly and that they couldn't
read the subs that moved with it. Welllll, not to be a spoilsport,
but replacing the subs with English Graphics in the same allotted
time won't help that problem at all. But that's what the "pause"
and "rewind" button are for. Use them wisely;).
If you have any
other questions on the series, please feel free to e-mail me
Go Back to the
Beginning of Gendo's Ultimate EVA FAQs Homepage.
Now it is STORY
TELLING TIME ^_^
This is a story
told to me by numerous unrelated people and that I've seen a
couple of times on the web. It could easily just be hearsay,
or just be partly true, but it does sound a lot like how both
ADV and Gainax do business. So take it as a "rumor"
and have your grain of salt ready.
You see, a looooong
time ago, when ADV brought the final translations and dubs of
the first EVA tapes to Gainax for final approval before
duplication and distribution, Gainax was appauled! They heard
the dub and did not like it. They ordered ADV to redo it, to
which ADVision's people replied "Sorry, it has already shipped".
Gainax has not been happy with them since and because of ADV's
unwillingness to play by G's rules, we, the Gaijin Consumers,
get screwed bigtime (now we will never likely see the extra footage
of episodes 21-24 [see Eva
Director's Cut Page], nor a decent DVD transfer unless
ADV opens its wallet a bit more and shakes the moths out).
Granted, ADV paid
a lot for EVA and should have had the option to
use whatever bad dub they wanted, but they signed a contract
for the series that Gainax had final ruling (Like Chairman Kaga) and they broke the
contract (according to this story).
I don't know howtrue
this is, but I do remember also reading in Anime UK back before
any US company got the rights to Eva (and all of them were fighting
tooth and nail for it), that ADV claimed that they had already
gotten the rights for it and that they planned to "add more
frames of animation to certain scenes" and make the whole
show smoother. Gainax said that nobody had the rights at the
time, but eventually the American rights went to ADV anyway.
This should have been the first sign -_-.
himself answered my personal question at AWA 98 that the EVA
DVDs would have the extra footage only seen on the Japanese
LDs (and eventually DVDs).... I should have known better than
to believe him :(.
off your arse and call, write, and bother ADV at the cons! "We
want a good digital transfer and we DON'T want our anime
ALTERED with CHEEZY English graphics!!!"
Spread the word.
a person truly wants to live, he can make anyplace he wants a
heaven" - Yui Ikari
Go Back to the
Beginning of Gendo's Ultimate EVA FAQs Homepage.
All names, images
and events mentioned on this page are copyrights of Gainax
Project EVA . NAS.
I do not claim any
ownership or rights to these things, so get off my back! I'm
only making this cool page to show how much I love Evangelion.
of these pages are copyrights of therossman.com
Reprinted with permission
NEXT: Why Do Dubbings Suck These Days?