Privacy Policy

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NAI Member Companies

Avenue A, Inc. ( is a digital marketing services and technology company that enables marketers to reach the fastest-growing, most valued market in the world: the online customer. Through our separate operating units--Avenue A and Avenue A/NYC, interactive advertising agencies, and Atlas DMT, an advertising technology provider--we leverage the power of online marketing to drive successful results for our clients. Avenue A, Inc. considers Internet user privacy to be of paramount importance. We are committed to protecting users' online privacy and have implemented a progressive privacy policy. We subscribe to the Federal Trade Commission's Fair Information Principles of Notice, Consent, Access, Security and Enforcement; and our privacy policy addresses each of these Principles. We also believe that our delivery of advertisements and collection of anonymous data is performed within these FTC Principles. In addition, to ensure our continuing compliance to our privacy policy and the NAI Self-Regulatory Principles, we retain an independent third party audit firm to attest to our compliance.

DoubleClick ( is building the infrastructure that makes marketing work in the digital world. Combining media, data and technological expertise, DoubleClick allows marketers to deliver the right message, to the right person, at the right time, while helping Web publishers maximize their revenue and build their business online. DoubleClick Inc. has global headquarters in New York City and maintains over 40 offices around the world. Sonar was a division of DoubleClick.

Associate Members

Associate Members of the NAI do not engage in Online Preference Marketing. As such, they do not participate in the principles for Online Preference Marketing or “opt out” functions on this site.

L90 ( is a marketing, technology, and media company that works with marketers and Web publishers to build brand, acquire new customers, and generate revenue on the Internet. ProfiTools, L90's fully outsourced and marketing platform offers its customers the ability to build targeted, high-value relationships with Internet users, thereby further monetizing their customer base. ProfiTools integrates adMonitor(tm), L90's proprietary serving, reporting and marketing technology with supportive sales and service team. By converting Internet users into loyal customers, L90 helps marketers drive value, build lasting relationships, and generate profit. Headquartered in Los Angeles, L90 has additional offices in New York, San Francisco, Chicago, Detroit, Miami, Seattle and London.

24/7 RealMedia ( provides marketing and technology solutions to online marketers and publishers. The company's products and services are designed to meet the needs of marketers and publishers in all new media.
For marketers, 24/7 Real Media provide integrated marketing solutions comprised of network and site specific advertising, email list marketing, online promotions, search engine optimization and advertising measurement.

For publishers, 24/7 Real Media offers Internet ad serving technology via its proprietary advertising management software - Open AdStream(tm) - the solution trusted by more than 2000 Web sites worldwide. With the largest installed technology base in the business, Open AdStream serves more than 210 billion ads every month around the world. 24/7 Real Media also provides online media representation and email list management for publishers.

ValueClick, Inc. (Nasdaq:VCLK) is a leading global provider of digital marketing solutions for advertisers and web publishers. Through a combination of digital advertising, digital marketing and digital retention marketing, ValueClick provides marketers with custom media and email solutions to both build brand value and attract targeted, high-quality customers. To accomplish this, ValueClick employs rigorous network quality control, advanced targeting capabilities and an integrated product line. For website publishers of all sizes, ValueClick offers the ability to create reliable new revenue opportunities from their advertising inventory. ValueClick, Inc. offers marketers and advertisers a wide spectrum of custom media and technology solutions such as publisher and real-time third party ad serving, CPM, CPC, and CPA models, agency management software, and both customer acquisition and customer retention email technology.

ValueClick provides results for clients such as the Coca-Cola Company, Heineken N.V., Nestle, GlaxoSmithKline, Citigroup, Inc., Visa, British Airways, Hyatt Corporation, Michelin Group, Renault, Panasonic, Sprint and Verizon. For more information about ValueClick, visit


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