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Napster and the Death of the Music Industry
On Wednesday morning August 14, 2002, I emailed John Perry Barlow, co-Founder and Vice Chairman of the Electronic Frontier Foundation and author of "Napster.com and the Death of the Music Business", asking permission to reprint it as it appeared on Technocrat.net (Technocrat has temporarily left the room). I also asked for an editorial contribution.
A couple of hours later, Barlow sent me "Slouching Towards Hollywood - Creative Livelihood in an Economy of Verbs". I was at once flabbergasted and elated, to have my fledgling e-Blogazine's first article submission be from someone of such excellence.
But I haven't forgotten my craving to have the "Napster" piece back on the web, and my desire to publish it. I have noted in email to both JPB and Bruce Perens (Publisher of Technocrat) that I intend to republish the article. Here it is.
I hope You enjoy it as much as I do, for it speaks of a Truth deeper than greed, one of our Right to share our Culture.
In this article, Mr. Barlow expresses one hope that is really quite an astute observation about something that not only affects the Music industry, but all industries that have anything to do with Art. He says, "...one of my current missions in life is to kill the music business and midwife the birth of the musician business and audience business..."
That is what has already happened (as he noted in "Slouching Towards Hollywood," we have won this war; "It's all over but the litigation."
The traditional, legacy manner of doing the business of Music is dying. And the Audience and Musician businesses have been born. And this is happening in all sorts of other spheres of endeavour, too.
Like here at Stoned Out Loud. This place is all about the "audience" business. I want it to be a prototype for audience and User participation. That's why there is a commenting system, beneath each entry - for You to say whatever You want about the subject at hand. And why Stoned Out Loud is open to article submissions from anybody with something relevant to say about these issues of Community, sharing, music, art, cyberculture, and technology's impact on the economy.
So here is "Napster and the Death of the Music Industry." Read it aloud.
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Napster and the Death of the Music Industry "By" John Perry Barlow
Napster and the Death of the Music Industry "By" John Perry Barlow
I expect most of you are aware that the Recording Industry Association of America has been fighting a desperate struggle against technologies that would end its century-long enslavement and exploitation of musicians. One of these developments is something called Napster.com, a system that indexes and makes available digital music files that are stored on the private hard disks of its subscribers.
About a month ago, the New York Times asked me to write an editorial about Napster and the general state of copyright in the world of music. I jumped at the chance and only after nine drafts and a lot of nocturnal hair-tearing did I realize how impossible it would be to both describe the situation in sufficient detail and comment on it in no more than 700 words. I eventually gave up, but I did write something that I would like to pass on to you, in the interest of stimulating your thoughts on the subject. (If it resonates, feel free to pass it further on.)
Of course, things have been moving very rapidly. In the time since I wrote this piece, something called Gnutella has emerged. Gnutella is a distributed indexing system for any kind of on-line content. The fact that it has no central server nor identifiable individual in charge means that it can't be shut down or sued.
Furthermore, I heard today of another development called Freenet. Freenet, the work of a 23 year old Irish copyright anarchist named Ian Clarke, is a system that makes it possible to exchange any copyrighted material anonymously. Freenet would also make the storage location(s) of the material impossible to locate, thus frustrating such efforts as Metallica's current crack-down on Napster subscribers who have stored their songs.
(You gotta love Metallica. There were a pain in the ass to their parents. Now they're going to be a pain in the ass to their kids.)
There's plenty of action in this zone, and since one of my current missions in life is to kill the music business and midwife the birth of the musician business and audience business, I'm keeping plenty busy.
In any event, here's what I had to say about it a month ago:
NAPSTER'S ENORMOUS MUSIC ROOM
An Op-Ed Piece for the New York Times
By John Perry Barlow
Last fall, an obscure 19 year old student named Shawn Fanning quietly inflicted the wound that I believe will eventually kill the music business as we know it. He set up a Web site called Napster.com.
Of course, the recording industry, like other traditional publication media, was already suffering a likely terminal illness. Because of the Internet, almost any informational product can be infinitely reproduced and instantaneously distributed all over the planet without cost. This obsoletes the material containers previously necessary for information transport as well as most of the industries that manufactured them. The biggest remaining obstacle to this free flow of digital liquid is legal, not practical.
But so far this impediment - copyright law - has been sufficient to make most of the 20th Century's best musical creations and performances very hard to find online. Nearly all of this material has been commercially released and is therefore in the white-knuckled grip of the companies that recorded it. Commercial MP3 sites are too visible to risk legal assault by copyright patrols from the RIAA (or Recording Industry Association of America.), so they traffic mostly in recent or insignificant works.
But Fanning realized there is a lot more digitized music in Cyberspace than one might think. This is because millions of ordinary listeners have converted portions of their purchased music collections into the MP3 format and copied them onto their hard drives. He further realized that many of these personal hard disks are continuously connected to the Internet, generally because their owners, mostly students, hold accounts on academic networks.
Fanning also knew that people have an old and deep impulse to share music with one another, so, in essence, he designed an immense and growing virtual space, Napster.com, where they could do so. Napster creates a vast community of folks who can play music directly from one another's PC's, rather as they might play one of their roommate's CD's on the stereo in their dorm room.
But of course, in this environment, what can be played can also be copied. When I reach through Napster to the hard disk of some kid in Ohio and grab his copy of, say, Cassidy by the Grateful Dead, I can also place it on my hard disk as I listen to it.
It is this characteristic of Napster that so haunts the RIAA . They believe that making this copy is as clear a case of theft as if I'd shop-lifted a CD from Walmart..
But what is being "stolen?" And from whom? Speaking as the fellow who co-wrote Cassidy, I don't believe that the kid in Ohio is injuring my economic interests by sharing it with others. Deadheads have been sharing our songs with each other for decades and it's done nothing but increase the demand for our work.
Of course, the RIAA takes a very different view and has lately been laboring by means, both legal and technical, to eliminate fair use, requiring payment to be made every time someone hears the music they claim to own. They regard Napster to be a global thief's bazaar.
But what can they do about it? Nothing, I'd say. Napster is legally safe from them because no copyrighted material is actually stored there. Nor is there any practical way to prosecute the burgeoning multitudes who have already made over 380, 000 musical pieces available there.
Appeals based on moral principles will avail them little. Cyberspace is and always has been a "gift economy" where sharing is considered a virtue, not a crime. The music industry is generally despised by both music-lovers and musicians, to whom they've been returning about five percent of the retail value of their works.
Further, most musicians agree with Public Enemy rapster Chuck D, who recently said that the recording industry's legal assertion that they own the music they distribute is as senseless as would be a claim by Federal Express that they should own the contents of the packages they ship.
Also, from an economic standpoint, many musicians have discovered, as the Grateful Dead did, that the best way to make money from music is to give it away. While scarcity may increase the value of physical goods, such as CD's, the opposite applies to information. In a dematerialized information economy, there is an equally strong relationship between familiarity and value. If your work is good, allowing what you've done to self-replicate freely increases demand for what you haven't done yet, whether by live performances or by charging online for the download of new work.
For these, and far more reasons than I can state here, I'm convinced that the traditional music business is finished. Napster and other environments like it will polish off the likes of BMG and Tower Records within five years.
Personally, I can't say I'll miss it. For over a century, it has exploited both musicians and audiences. By its proprietary practices and crass insistence on mass appeal, it has desertified the ecology of auditory epiphany, impoverished genius, fattened lawyers, turned plastic into gold, and offered gilded plastic in return.
Music expresses the soul of a society. It is perhaps the most singularly human activity of our peculiar species, since, unlike the rest of our major endeavors, it doesn't support our physical survival. But the 20th Century music business has transformed the deepest currents of our culture into mere currency.
To be fair, I will confess that it had its purposes and time. Without the record industry, I would never have heard The Rolling Stones, Stockhausen, Handel, Billy Holiday, Bob Dylan, Robert Johnson, Ravi Shankar, or Balinese Monkey Chants. Nor, more importantly, would they have been able to hear - and thus build upon - each other.
I also recognize that some percentage of those who work in it appear to be human beings. As a former cattle rancher, I feel a pang of compassion at their economic demise. But history is littered with such casualties. The people who worked in them found other jobs.
The graceful industries go down gently when they've outlived their utility, but doesn't appear that this one is going to. They appear prepared to bury with themselves an entire epoch of music under a thick crust of copyright law, leaving a century-sized hole in the history of music.
We can't allow this to happen. If it does, it will cause the still-birth of what is presently gestating on Napster.com: the musician business. (And even, with luck, something one might call the audience business.)
In Napster's enormous room, music will arise in spontaneous and global abundance in the space between creators and listeners so interactively that it will be hard to tell which is which. No longer will we mistake music for a noun, as its containers have tempted us to do for a century. We will realize once more that music is a verb, a relationship, a constantly evolving life form.
But you can't own verbs, nor relationships, nor divine gifts. Whatever the current legalities, I personally find defining "my" songs to be a form of property to be as philosophically audacious and as impractical as would be a claim that I own "my" daughters, another blessing that just happened to pass into the world through me..
As with my daughters, I want to exercise some control over what happens to the songs for which I was the mere conduit. I don't want them to be altered, abused, exploited, or used by others for their own commercial purposes. Developing the proper legal and ethical instruments to assure me that ability will be tricky. But more than control, I want my songs, like my daughters, to be free to roam the world and be loved by as many as can appreciate their occasional beauty.
Whatever models evolve to protect the creation of music, I am not concerned that we will fail to economically support its makers after we quit calling it property. For some reason, humans absolutely require music, and they were providing for the material needs of musicians for tens of thousands of years before copyright law, just as they will do so for tens of thousands of years after this brief and anomalous period has been forgotten..
-- John Perry Barlow, Cognitive Dissident Co-Founder & Vice Chairman, Electronic Frontier Foundation Berkman Fellow, Harvard Law School