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OPT-IN EMAIL
 

When an email list is 100 percent opt-in, it means that subscribers to that list have stated that they want to receive promotional messages from designated sites or on selected categories. The list has essentially said, "Yes, I'd like to receive messages on the following..." They've given their permission on the front end, before ever having received one solicitation, "opt-in" policies allow the recipients/customers to speak first... and only if they want the promotions.


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