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CORPORATE AND SALES OFFICES: 353 York St., Bridgewater, N.S. B4V 3K2 (902) 543-2457 Fax (902) 543-2228; Advertising Fax (902) 543-1569; Voice Mail (902) 543-1448 BUSINESS OFFICES: 108 Montague St., Box 340, Lunenburg, NS B0J 2C0 (902) 634-8863 Fax (902) 634-3572 54 Queen St., Chester, N.S. B0J 1J0 (902) 275-5143 Fax (902) 275-3702 TOLL FREE: 1-888-543-2457 |
| Effective January 1, 2001 | Subject to change | Agency Rate $1.12 per Agate Line (Gross) |
| Our Papers | Advertising Rates | Volume/Frequency Discounts |
| Colour | Standby Colour | Professional Page |
| Sponsor Pages | Discount and Line Screens | Display Ad Sizes |
| Publisher's Disclaimer |
| The Bulletin and The Progress Enterprise | The Lighthouse Log | South Shore Living Television Guide | Circulation: 12,069*
Circulation: 26,036*
Circulation: 12,110*
Published weekly
Our Papers
| Business to Business Magazine | The Bulletin and The Progress On-line Edition |
The Bulletin and
The Progress Enterprise
Published weekly
(Reaches 28,966 readers each week)
Coverage:Heavy readership in the Bridgewater, Lunenburg, Mahone Bay and Chester areas with extended reach into most of Lunenburg County, Queens and western Halifax counties. Paid subscriptions.
Content: News, editorial, sports, entertainment, business, features, columns, advertising.
Deadline: Monday noon for Wednesday publication.
Format:: Tabloid
* based on audited circulation October 1999
The Lighthouse Log
Published weekly
(Reaches 59,883 readers each week)
Coverage:Every household in Lunenburg and Queens counties plus perimeter reach into western Halifax counties.
Free distribution
Content: Columns, light news, editorial, heavy ad focus
Deadline: Wednesday 5 p.m. for Monday publication
Format:: Tabloid
* based on audited circulation October 1999
South Shore Living
Published weekly
(Reaches 29,064 readers each week)
Coverage:Included in every Bulletin/Progress Enterprise
Content: Local arts, entertainment and event coverage, plus TV listings
Deadline: Wednesday 5 p.m. for the following Wednesday publication
Format:: Tabloid
* based on audited circulation October 1999
On-line edition of The Bulletin and The Progress Enterprise
Circulation:
Audience:Out of area subscribers and former residents
Content: All editorial copy found in the printed editions of The Bulletin and The Progress Enterprise plus many photos, classifieds, special sections and archives. Updated weekly. Registration required $23 per year (HST included)
Advertising Opportunities: Banners, static or linked, $10 per week available on the front page and index pages, all in public domain (access not restricted to these pages)
Technical Requirements:: Banners 400x200, max. 256 colours, 10 K, JPEG format
| AD SIZE | Regular Ad Cost Mon. or Wed. |
Regular Ad. Cost Mon. and Wed. |
Special Section | Pony |
| 1/32 Page | $48.00 | $72.00 | $89.00 | n/a |
| 1/16 Page | $96.00 | $144.00 | $130.00 | n/a |
| 1/8 Page | $191.50 | $287.25 | $223.00 | $130.00 |
| 1/4 Page | $383.00 | $574.50 | $384.00 | $223.00 |
| 1/3 Page | $510.00 | $765.00 | $510.00 | n/a |
| 1/2 Page | $766.00 | $1,149.00 | $650.25 | $384.50 |
| 3/4 Page | $1,149.00 | $1,723.00 | $765.00 | n/a |
| Full Page | $1,532.00 | $2,298.00 | $999.00 | $550.00 |
| 2 Full Page | $3,064.00 | $4,596.00 | n/a | n/a |
| Annual | Discount | Monthly | Frequency Discount |
| $2,497.00 | 10% | $416.00 | 3 weeks |
| $4,994.00 | 15% | $832.00 | 3 weeks |
| $9,988.00 | 20% | $1,248.00 | 13 weeks |
| $14,878.00 | 25% | $1,665.00 | 13 weeks |
| $19,768.00 | 30% | $2,289.00 | 26 weeks |
| $26,530.00 | 35% | $3,329.00 | 26 weeks |
| $39,535.00 | 40% | $4,162.00 | 52 weeks |
| $49,939.00 | 45% | $4,942.00 | 52 weeks |
| $59,303.00 | 50% | $6,659.00 | 52 weeks |
| $79,070.00 | 55% | $8,843.00 | 52 weeks |
| $159,181.00 | 60% | $13,265.00 | 52 weeks |
| Colour | Regular | Standby |
| One | $150.00 | see below |
| Two | $300.00 | $210.00 |
| Full | $350.00 | $220.00 |
| Size | Cost | Size | Cost |
| Full Page | $70.00 | 1/2 Page | $60.00 |
| 1/3 Page | $50.00 | 1/4 Page | $40.00 |
| 1/8 Page | $30.00 | 1/16 Page | $20.00 |
| 1/32 Page | $10.00 |
| Size | Year | Weekly |
| 1 col. x 1 3/4" | $550.00 | = $10.58 |
| 1 col. x 3 1/4" | $990.00 | = $19.04 |
| 2 col. x 3 1/4" | $1,760.00 | = $33.85 |
| One time - $56.00 |
| 6 or more - $46.00 |
| Prepayment - 10% |
| 85 Line Screen for Black & White |
| 100 Line Screen for Colour |
| What kind of ad | Size in inches | Size in agates |
| Full Page Ad | 10 5/16" x 16" | 6 columns x 224 agates |
| 3/4 Page Ad | 10 5/16" x 12" | 6 columns x 168 agates |
| 1/3 Page Ad | 3 5/16" x 16" | 2 columns x 224 agates |
| 1/3 Page Ad | 6 13/16" x 8" | 4 columns x 112 agates |
| 1/2 Page Ad | 6 13/16" x 12" | 4 columns x 168 agates |
| 1/2 Page Ad | 5 1/6" x 16" | 3 columns x 224 agates |
| 1/2 Page Ad | 10 5/16" x 8" | 6 columns x 112 agates |
| 1/4 Page Ad | 3 5/16" x 12" | 2 columns x 168 agates |
| 1/4 Page Ad | 5 1/16" x 8" | 3 columns x 112 agates |
| 1/4 Page Ad | 6 13/16" x 6" | 4 columns x 84 agates |
| 1/4 Page Ad | 10 5/16" x 4" | 6 columns x 56 agates |
| 1/8 Page Ad | 3 5/16" x 6" | 2 columns x 84 agates |
| 1/8 Page Ad | 5 1/16" x 4" | 3 columns x 56 agates |
| 1/8 Page Ad | 6 13/16" x 3" | 4 columns x 42 agates |
| 1/8 Page Ad | 10 5/16" x 2" | 6 columns x 28 agates |
| 1/16 Page Ad | 1 5/8" x 6" | 1 column x 84 agates |
| 1/16 Page Ad | 3 5/16" x 3" | 2 column x 42 agates |
| 1/16 Page Ad | 5 1/16" x 2" | 3 columns x 28 agates |
| 1/16 Page Ad | 6 13/16" x 1 1/2" | 4 columns x 21 agates |
| 1/32 Page Ad | 1 5/8" x 3" | 1 column x 42 agates |
| 1/32 Page Ad | 3 5/16" x 1 1/2" | 2 columns x 21 agates |