Atom and His Package
Redefining Music
[Hopeless]
Rating: 7.4
"For what it is, it isn't bad." Ever heard that expression before? Yeah,
you've used it plenty of times. In fact, I have a list of the things you
recently described with this exact phrase. May I? Ahem: the last [aging
director/wacky physical comedian] movie, [aging author]'s last novel,
[popular magazine]'s list of the [round number] best [units] of all time,
the [film adaptation/remake] of [video game/older film], the new [young pop
diva] single "with the decent chorus melody," the last album by [gimmicky
band/artist]...
Think it's a coincidence that my list stopped at that particular item? Think
again, my friend. Atom and His Package is the communal name for singer/guitarist
Atom Goren and the sampler/sequencer he programs as his accompaniment.
"Gimmick," you say? "Gimmick," I respond. "Good gimmick?" you ask. "That
depends," I answer. "Upon what?" you inquire. "Shut the fuck up," I reply.
"I'm getting to it." You are silent.
Yes, it is a gimmick, but it doesn't truly shape his music. Since his debut
release, 1997's The First CD, Goren has played simple synth/guitar-pop
with an occasional punk edge and a truly goofy attitude, and there's nothing
different on his latest LP, Redefining Music. I can see how people
would find this type of album or artist incredibly annoying, or at least
antithetical to any desire for variety. But at times, Goren's whimsical
attitude is perfect for that sort of mood. It's fun, innocent music for
the hyperactive 13-year-old in you. And for what it is, it certainly isn't
bad.
Atom often shows his influences on Redefining Music. First, there's
the category of "hey, that reminds me of [some other band], but it isn't."
Because of the sequencer, there's an early-TMBG sensibility to much of the
proceedings, although the music is less cerebral than the Giants' MIDI days.
But "Trump" has a Frank Black vibe to it, with a whispered chorus over
traditional rock 'n' roll riffs and clanging cowbell. And "Before My Friends
Do" features a 2/4 groove with staccato guitar chords and retro synthesizer
implicative of the Police's more upbeat tracks.
Then there's the category of "hey, that reminds me of-- wait, it is!"
First, he covers "Seed Song" by the Mountain Goats, lending his peppy, kitsch
in lieu of the Goats' acoustic folk, while keeping the melody and the poetic,
surprisingly non-ironic lyrics intact. Then, he covers "Going to Georgia,"
by... the Mountain Goats. Same thing there. Then, for a change of pace, he
covers "Alpha Desperation March" by the Mountain Goats. To his credit, his
liner notes tell us to "seriously, go buy one of their records already."
Then, a song later, he covers Madonna's "Open Your Heart." It's an absurd
rendition-- one of the only moments on the record where the silliness goes
just a bit too far. Still, it's not out of place on a record filled with
such screwball humor.
Atom's original material deals with everyday musings and contemplations, the
liner notes offering details explanations beneath each song. "Mission 1:
Avoid Job Working with Assholes," a kooky hybrid of arena rock and dance
music, features the chorus: "To avoid the job with the assholes/ To amass ad
time for the Super Bowl/ These are ambitions, goals, goals!" Such a lyric
wouldn't make much sense or be so amusing if he didn't write that, besides
being annoyed with such assholes, another goal of his is "to obtain all the
Super Bowl advertisement time, with which I could put together a montage of
hours of really irritating shit." And "For Franklin" is one of a couple of
truly innocent, sentimental tunes-- it mourns the death of a band he knew
and quotes a lyric from one of their songs. The sentiment actually works.
My personal favorite of the originals is entitled "If You Own the Washington
Redskins, You're a Cock." It's a truly rocking tune with a rootsy verse riff
and melodic power distortion elsewhere, complete with an "'88 tough guy
chorus." But it's Atom's tirade that operates the song-- not only because
it's funny, but also because when you stop and think, he actually makes a
well-planned argument for "warrior Native American" team names and mascots
being offensive. He covers all the bases; for example, what about the Angels,
or the Saints? Isn't that offensive to Christians? "When there's a Jesus
Christ mascot," he replies, "with a hot-dog-shooting crucifix thing, nailed
to a cross, dying to 'save' the team.../ Until then, you're not right." He
ends the song with a fully intended, fully respectful, and fully Atom-style
homage to Le Tigre: "What's your take on the Washington Redskins?/ What's
your take on the Cleveland Indians?"
So sure, he goes by just Atom, and sure, he refers to the Package as a
separate entity. And he even realizes it's a gimmick. But gimmick aside, he
manages to make some fun music. Granted, Redefining Music is not for
everyone, and it's not for anytime, and it's nothing particularly fascinating
or original, and hell, it's not that different from his other records. But
Atom does have a unique sound that makes him just that much more recommendable
than the rest of the pack, and he's certainly a million miles ahead of any of
the pop-punk hacks of the world. In fact, for what it is, it's actually
pretty good.
-Spencer Owen