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Dow Jones & Company, Inc., publisher of OpinionJournal.com, and its affiliates (hereafter referred to collectively as "Dow Jones") are committed to maintaining the privacy of personal information that you provide to us when using OpinionJournal.com. This Privacy Policy describes how we treat personal information received about you when you visit OpinionJournal.com.

Links to Other Web Sites

We may make content or services from other Web sites including our affiliated or co-branded Web sites available to you from links located on OpinionJournal.com. These other Web sites are not subject to this Privacy Policy. We recommend that you review the privacy policy at each such Web site to determine how that site protects your privacy.

Information We Collect

General. When you use certain features of this site, we may collect personally identifiable information from you that may include your name, address and e-mail address. We do not, however, knowingly collect personal information from children under the age of thirteen.

Web Site Usage Information. We automatically collect IP addresses and Web site usage information from you when you visit our Web site. This information helps us evaluate how our visitors use and navigate our Web sites on an aggregate basis, including the number and frequency of visitors to each Web page, and the length of their visits.

Surveys: We may conduct occasional online surveys. For example, when you are within our Web site, you may see a pop-up window offering you the optional opportunity of participating in a survey. These surveys are entirely voluntary and you may easily decline to participate.

Responses to Articles

When you use our "Respond to this Article" feature on the Web site, we collect your name, e-mail address, and city and state or country of residence. If OpinionJournal.com posts your response, we may include the name, city and state or country that you provide to us.

How We Use Information Collected

We may use information in the following ways:

• For the purposes for which you specifically provided the information including, for example, to send e-mails that you have requested and to post your responses to articles.
• To send you e-mail notifications about our new or existing products and services, special offers, or to otherwise contact you.
• To enhance existing features or develop new features, products and services.
• To provide advertisers and other third parties with aggregate information about our user base and usage patterns.
• To allow us to personalize the content and advertising that you and others see based on personal characteristics or preferences.

We may combine the information that we collect from you on this Web site with information that you provide to us in connection with your use of our other products, services and Web sites.

We use third party network advertisers such as Doubleclick to deliver ads to you on our behalf. We may also use third-party service providers to contact you on our behalf, or facilitate some aspects of our Web site services, or fulfill your requests. These network advertisers and service providers may be supplied with or have access to your personally identifiable information solely for the purpose of providing these services to us or on our behalf.

Except as specifically set forth in this Privacy Policy, we will not share your personally identifiable information outside of Dow Jones unless you "opt in" to having your personally identifiable information shared with a company that is not affiliated with us.

We may disclose and use personally identifiable information to resolve disputes, troubleshoot problems, enforce our Terms of Use (for example, when necessary to protect our or a third party's intellectual property or proprietary rights) or to alert you to changes in our policies or agreements that may affect your use of our Web site. We may also disclose personally identifiable information when we, in our sole discretion, believe it is necessary or appropriate, in connection with a sale or transfer of some or all of our assets in the Web site, or when we, in good faith, believe that the law requires us to do so.

Your Ability to Choose

You can let us know that you do not wish to receive information about new features and special offers for Dow Jones products by opting out at the time you sign up for E-mail Updates. You can also change your E-mail Update settings by clicking here or by contacting us at opjournal.help@dowjones.com.

Cookies

We employ cookie technology to estimate our total audience size and traffic and to help us improve our siteís experience by measuring which site areas are of greatest interest to users. When you arrive at our site or take advantage of several key features, we may pass cookies to your computer. A cookie is a string of information that is sent by a Web site and stored on your hard drive or temporarily in your computer's memory.

The third party network advertisers we use may also pass cookies to your computer. To learn more about DoubleClick and other third party network advertisers and the choices you have about the cookies they may pass, you can go to www.privacychoices.org.

Security The personally identifiable information we collect about you is stored in limited access servers. We will maintain safeguards to protect the security of these servers and your personally identifiable information.

Review and Correction

If you would like to review, change or delete your e-mail preferences or the name that you provided to us for your E-mail Updates, you can click here.

You also may review, update and delete any of the personally identifiable information that you have provided to us by contacting us at opjournal.help@dowjones.com.

Policy Modifications

We may change this Privacy Policy from time to time. We will post any changes here, so be sure to check back periodically.

Comments and Questions

If you have any questions, comments or concerns about our Privacy Policy, you may contact us at opjournal.help@dowjones.com or by regular mail at OpinionJournal, 200 Liberty Street, New York, New York 10281.

This policy was last updated on 5/4/01.

Copyright 2000. Dow Jones & Company, Inc. All rights reserved.