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SPACE.com

SPACE Holdings Overview
Space News Advertising News and Contacts
SPACE.com Demographics
SPACE.com Ad Specifications
SPACE.com Advertising Contact Information

Overview


Space Holding Corp.

Space Holdings is the first multimedia company dedicated to space and space related content. Space Holdings publishes Starry Night, the world's leading family of astronomy software, Space News, the premier business-to-business international newsweekly dedicated entirely to space and aerospace business, and the SPACE.com web site that offers rich and compelling content, including space business news, information, education, and entertainment.

Space Holdings is headquartered in New York City with offices and news bureaus in Washington, D.C., Port Canaveral, Florida, Toronto, Canada, and Paris, France.



SPACE NEWS Advertising Information and Contacts


Please visit: http://www.space.com/spacenews/advertise/


SPACE.com Demographics

Traffic Stats:

  • Total Page Views: 20+ Million/month
  • Total Unique Visitors: 1.4+ Million
  • Overall Click Rate: 1.58%


Demographics:

  • 72% Male
  • 76% are 25-54
  • 62% have a HHI of $73,000+
  • 41% are Professional/Manager level
  • 44% are Upper Management, Web Designer, MIS Engineering


Audience Profile

SPACE.com provides an audience of early adopters who are wired and tech savvy. Over half the audience was online before 1995. They are heavy purchasers of a variety of high-tech products and services on the Internet, including equipment and services; computer hardware and software; and electronics. This is an audience eager to try technologically innovative products that enhance business productivity. Nearly 65% of the SPACE.com audience uses the Internet more than 8+ hours per week. They are employed in technology fields with top occupations including Web Developing, Information Systems Managing, Industrial Technology and Programming/Engineering.

Sources: Doubleclick/Dart
@Plan Advertising System
Millward-Brown


AD Specifications

Leaderboard

Square Ad

Medium Rectangle

Large Rectangle

Full Banner

Micro Button

Button 1

Button 2

Square Button

Vertical Banner

Skyscraper

Oversize Skyscraper


728 x 90 Pixels

250 x 250 Pixels

300 x 250 Pixels

336 x 280 Pixels

468 x 60 Pixels

88 x 31 Pixels

120 x 90 Pixels

120 x 60 Pixels

125 x 125 Pixels

120 x 240 Pixels

120 x 600 Pixels

160 x 600 Pixels


Formats Accepted:
  • GIF
  • GIF89 (Animated GIF)
  • JPEG
  • HTML
  • Java
  • JavaScript

Additional formats are generally accepted, but these require technical testing and approval are: Eyeblaster, Enliven, InterVU, FLASH/Shockwave, Thinking Media and DHTML.

When submitting Third Party Served ads, send the ad placement with the tags so that specs can be tested.

Third Party Served ads: Please send the ad placement with the tags so that specs can be tested.

Advertisers are expected to test their content on all browsers and platforms before submitting them to SPACE.com.

Additional sizes and formats may be available. Ask our Advertising Team for more information.

Deadlines:

Standard banners and buttons: 3 working days prior to posting

Rich media creative: 5 working days prior to posting

All ads subject to SPACE.com approval. Third Party Served campaigns must send ad placements along with redirect links so that the specs can be tested prior to launch.


Rich Media/FLASH:

FLASH/Shockwave and Java ad placement must be accompanied by a backup 468 x 60 GIF. This backup GIF will be used for display on browsers that do not support these technologies.

SPACE.com ADVERTISING CONTACT INFORMATION

Gary Strauss
Advertising Director
330 Madison Avenue, 6th Floor
New York, NY 10022
Tel: 212-703-5820
E-mail: gstrauss@hq.space.com




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